Marketing Manager

From our humble beginnings to becoming a beloved spot in our community our story is one of innovation community and the pursuit of the perfect scoop. Each flavor tells a story and every cone holds more than just ice creamit holds memories smiles and moments of pure joy. We pride ourselves on our everevolving menu offering classic favorites and introducing new exciting flavors to surprise and delight our guests.

Using ice cream as the platform we pioneer and share experiences that inspire and connect us all.

Position Summary:

The Marketing Manager plays a pivotal role in owning and managing key marketing workstreams executing marketing initiatives that drive brand awareness guest engagement and business growth. This role is responsible for leading crossfunctional efforts to increase purchase consideration transaction volume and menu affinity through integrated campaigns strategic partnerships and compelling storytelling across all channels. Reporting to the Director of Brand Marketing the Marketing Manager also leads shoplevel marketing effortsincluding new shop openings local activations instore storytelling and merchandisingto ensure a consistent guestcentered brand experience.

Essential Functions:

• Own the of and contribute to planning integrated marketing campaigns for product launches partnerships and seasonal moments

• Lead marketing planning and for new shop openings in collaboration with Operations Real Estate and local teams

• Own and manage endtoend of marketing initiatives including campaign planning creative development crossfunctional coordination and inmarket activation

• Serve as the marketing lead for shoplevel acting as the central point of accountability for related planning implementation and performance outcomes

• Drive postopening engagement through community events local partnerships and neighborhoodspecific marketing

• Support shoplevel events and seasonal initiatives that build brand buzz and increase foot traffic

• Collaborate with the marketing team to lead instore efforts including menu storytelling signage and merchandising ensuring an onbrand guestcentered experience

• Partner crossfunctionally to translate national campaigns and initiatives into actionable shoplevel programs

• Champion shop needs and guest insights in broader marketing strategy discussions

• Identify creative costeffective ways to amplify retail marketing while aligning with brand and business objectives

• Promote a culture of collaboration and continuous improvement by evaluating campaign performance and operational effectiveness

• Monitor key metrics analyze outcomes and share insights and recommendations with the Director of Brand Marketing to inform future strategy

• Foster an engaging team environment by modeling open communication coaching for growth and living Salt & Straws mission and values

Additional Responsibilities:

• Other duties as assigned

Why Work at Salt & Straw

At Salt & Straw we believe that crafting unbelievable ice cream goes handinhand with creating an incredible place to work. Our Total Rewards program is thoughtfully designed to support your wellbeing growth and happinessinside and outside the workplace.

When you join us youll enjoy:

• Competitive pay with regular performancebased increases

• Flexible Time Off and sick leave to support your worklife balance

• 12 weeks paid parental leave

• Access to 401(k) with company match

• Comprehensive health benefits including medical dental and vision

• Mental health support 24/7 including onsite counseling

• Educational assistance and exclusive employee perks

• A dogfriendly hybrid office culture and an inclusive peoplefirst environment

This is more than a job. Its a place where youll feel supported inspired and proud of the impact you make. Join us and help create moments of wonder one scoop at a time.

Wage Transparency

We are actively embracing pay transparency by disclosing the hiring wage for this role as $85000 $95000 highlighting its full earning potential within the broader range of $85000 $115000 annually.

Qualifications:

• Bachelors degree in marketing advertising communications or a related fieldor equivalent experience

• 5 years of marketing experience ideally with a focus on retail experiential or local activation

• Experience leading marketing initiatives in a fastpaced highgrowth environment

• Familiarity with omnichannel marketing brand partnerships and culturally relevant brandbuilding strategies

Knowledge and Critical Skills:

• Proven ability to collaborate crossfunctionallywith operations creative teams and external partnersand communicate effectively across levels

• Demonstrated ability to manage complex marketing projects from concept to with accountability for timelines outcomes and stakeholder alignment.

• A blend of strategic thinking and handson ; comfortable setting direction and rolling up sleeves to deliver

• Strong storytelling and brand instincts with a deep understanding of consumer engagement and community connection

• Analytical mindset with the ability to interpret data generate insights and make informed datadriven decisions

• Ability to translate insights from R&D founders and partners into compelling onbrand marketing

• Curious and committed to learning best practices in consumer research marketing and PR

• Strong leadership and interpersonal skills with the ability to foster connection trust and alignment across teams

• Selfdirected and resultsoriented; organized detailfocused and able to manage multiple priorities under tight deadlines

• Adaptable proactive and comfortable navigating shifting business needs and ambiguity.

• Brings a hospitality mindset to all interactions and works effectively with individuals of all backgrounds and identities

• Demonstrated discretion in handling confidential information

• Proficient in Microsoft Office

• Fluent in English

Physical Demands:

• Sitting 90 of the time

• Standing 5 of the time

• Walking 5 of the time

• Frequent repetitive motion

• Regularly required to use hands and fingers to handle or operate office equipment including a computer keyboard mouse and telephone

• Will be required to regularly talk hear and see

• Occasionally required to climb or balance and stoop kneel crouch or crawl; lift and/or move up to 25 pounds

• Specific vision abilities required by this job include close vision color vision peripheral vision and ability to adjust focus

• Ability to travel occasionally which may involve long periods of driving or flying

Work Environment:

• The noise level in the work environment is usually quiet but can vary in volume based on office occupancy

• Office setting/remote hybrid; most work performed at a desk on a computer in a climatecontrolled environment

• The work environments are bright and welllit

• This position requires occasional travel to various company locations

Salt and Straw Values

Create The Unbelievable

Show Up Generously

Act With Thoughtful Curiosity

Share Human Kindness

Make It Count

Equal Employment Opportunity (EEO) Statement

Salt & Straw fosters an inclusive workplace where all team members and applicants are treated fairly regardless of race color religion sex sexual orientation gender identity national origin disability veteran status age or any other protected status. We are committed to providing equal employment opportunities for all. If you are a U.S. applicant with a disability and need assistance or a reasonable accommodation to apply please contact our Benefits team at.

Work Authorization and EVerify

We participate in EVerify to confirm work authorization but do not use this process to prescreen applicants. Qualified candidates with criminal histories are also considered in accordance with applicable laws.

We cant wait to meet you!