Digital Marketing and Communications Manager Growth Programs Hybrid - Contractor

Who is USP
The U.S. Pharmacopeial Convention (USP) is an independent scientific organization that collaborates with the worlds leading health and science experts to develop rigorous quality standards for medicines dietary supplements and food ingredients. At USP we believe that scientific excellence is driven by a commitment to fairness integrity and global collaboration. This belief is embedded in our core value of Passion for Quality and is demonstrated through the contributions of more than 1300 professionals across twenty global locations working to strengthen the supply of safe highquality medicines worldwide.
At USP we value inclusive scientific collaboration and recognize that attracting diverse expertise strengthens our ability to develop trusted public health standards. We foster an organizational culture that supports equitable access to mentorship professional development and leadership opportunities. Our partnerships standards and research reflect our belief that ensuring broad participation in scientific leadership results in stronger more impactful outcomes for global health.

USP is proud to be an equal employment opportunity employer (EEOE) and is committed to ensuring fair meritbased selection processes that enable the best scientific mindsregardless of backgroundto contribute to advancing public health solutions worldwide. We provide reasonable accommodations to individuals with disabilities and uphold policies that create an inclusive and collaborative work environment.

Brief Job Overview
We are looking for an enthusiastic creative and selfmotivated individual to join our team. This is a nonsupervisory position responsible for developing and managing digital marketing plans and activities that align with the Region & Program Operations strategic plans and USP organizational goals. This role will lead creating and executing a digital marketing strategy and digital marketing campaigns targeted to USP Growth Programs (i.e. Complex Generics Excipients Foods Dietary Supplements/Herbal Medicines) to drive maximum impact (public health mission and sustainability) for USP portfolio of documentary standards reference standards and physical materials. The position plays a critical role in the organizations ability to increase program and product awareness customer engagement and deliver KPIs that drive growth. The incumbent oversees development of creative content and assets (video white papers graphics images copy etc. for targeted digital marketing channels including social email and web in collaboration with other digital marketing and global communications staff.

How will YOU create impact here at USP

As part of our mission to advance scientific rigor and public health standards you will play a vital role in increasing global access to highquality medicines through public standards and related programs. USP prioritizes scientific integrity regulatory excellence and evidencebased decisionmaking to ensure health systems worldwide can rely on strong tested and globally relevant quality standards. Additionally USPs People and Culture division in partnership with the Equity Office invests in leadership and workforce development to equip all employees with the skills to create highperforming inclusive teams. This includes training in equitable management practices and tools to promote engaged collaborative and resultsdriven work environments.

This role is a 6month contract assignment with potential to extend; role will be operating as a Hybrid (onsite remote)

The Digital Marketing and Communications Manager Growth Programs has the following responsibilities:

Develop and execute digital marketing plans and communication strategies to define develop and promote the USP Growth Programs portfolio of documentary standards reference standards and physical materials to meet department and organizational goals.
Analyze and monitor business market and digital marketing trends to inform campaign and communication priorities.
Work cross functionally with USP internal functions including Industry Programs Global
Communications Science Strategic Customer Development Scientific Affairs Regulatory Affairs to execute digital marketing campaigns.
Daytoday management of the digital marketing agencies including shaping goals and objectives according to desired deliverables timelines and budgets.
Leverage data and insights to enhance overall campaign performance and improve future digital marketing efforts.
Team player with critical thinking and problemsolving skills and excellent time management skills.

Who is USP Looking For
The successful candidate will have a demonstrated understanding of our mission commitment to excellence through inclusive and equitable behaviors and practices ability to quickly build credibility with stakeholders along with the following competencies and experience:
Bachelors degree in marketing business life sciences or another related field.
At least five 5 years of handson experience with marketing/digital marketing of products services or solutions in the pharma life sciences healthcare or food ingredients industry with indepth knowledge of different digital marketing channels online marketing tools CRM software and best practices.
At least two 2 years of experience in product/brand marketing role or customerfacing role in the pharma healthcare or food ingredients industry.
At least 2 years of experience leading and managing teams in a highly matrixed organization.
Additional Desired Preferences
The successful candidate must be willing to work from 8 am4 pm with flexibility to attend occasional virtual meetings with global teams outside of regular business hours.

Supervisory Responsibilities
None.

Required Experience:

Manager