Head of Brand all genders

What is Glow25

Welcome to Glow25!

We are a dynamic fastgrowing Beauty & ProAging company based in Berlin with a heartfelt mission: creating glow moments. For our customers for our team for everyone who wants to feel comfortable in their skin and let their inner beauty shine.

For us work is more than just productivity it should inspire excite and bring joy. And this is where you come in! We are growing fast and are looking for smart empathetic people who are eager to build something special with us.

Join Glow25 and become part of a vision that redefines beauty. We cant wait to meet you!

These are our current challenges and future goals:

At Glow25 were looking for a seasoned strategic and handson leader to step into the role of Head of Brandsomeone ready to elevate our brand positioning storytelling and overall brand experience while driving operational excellence in .

You bring 812 years of brandbuilding experience with a strong track record in senior brand leadership rolesYouve already operated at the highest level and know what it takes to lead and scale in the beauty wellness or lifestyle space. You understand how to strike the perfect balance between compelling storytelling and commercial impact. Most importantly you thrive in fastpaced founderled environments where creativity meets agility.

This is where we need your support:

• **Build and Empower a HighPerforming Team: You directly manage the PR & Communications Social Media and Brand Management teams. You define clear roles cultivate talent and drive seamless collaborationsetting your team up for creative excellence and high performance.
• Own the Brand Experience: You ensure Glow25 maintains a strong premium presence across every touchpointfrom online platforms to IRL experiences packaging and activations.
• Lead Strategic Brand : You oversee the rollout of brand campaigns in partnership with eCommerce and B2B/Retail teams ensuring every initiative drives measurable business impact.
• Elevate Credibility & Authority: You advance our positioning as the leading proaging collagen brand by growing the Scientific Advisory Board building strategic partnerships and leading researchdriven storytelling.
• Connect Brand with Commercial Growth: You partner closely with eCommerce and B2B/Retail to ensure brand efforts translate into customer acquisition engagement and revenue.
• Shape Immersive Brand Touchpoints: You take ownership of the full brand experience crafting memorable moments that go beyond digitalfrom experiential activations to packaging that speaks to our values.
• Create Scalable Brand Operations: You work handinhand with the Senior Brand Manager to ensure flawless of highimpact initiativesfrom product launches to strategic research efforts.

You have the following experience:

Methodology Mastery

• Brand Strategy & Architecture: You know how to shape and evolve a brands positioning messaging and identity across every touchpointfrom digital to packaging.
• PR Talent & Event Leadership: You bring handson experience in media relations highend talent partnerships and premium event amplifying the brand through culturally relevant highimpact moments.
• CommunityDriven Growth & Storyselling: You understand how to build brand love and loyalty through storytelling strategic partnerships PR and authentic social engagement.
• Integrated Marketing & OmniChannel : Youre fluent in running cohesive brand campaigns online and offlinedelivering a seamless brand experience.
• DataDriven Strategy: Youre comfortable digging into brand health metrics market insights and consumer behavior to guide decisions and sharpen strategy.

Industry Expertise

• You have a deep understanding of the beauty wellness and D2C landscapeespecially within the supplements proaging and longevity space.
• You have proven experience in crafting aspirational highvalue brand positioning that connects with todays conscious modern consumer.
• You can s how a sharp eye on consumer behaviour cultural shifts and competitive dynamics to ensure Glow25 remains at the forefront of the category.

These are traits that describe you:

• Creative & Strategic Thinker: You bring great ideas to the table and know how to shape and execute them within a clear brand strategy. You understand how to turn insights into action.
• HandsOn Doer with High Standards: Youre not afraid to roll up your sleeves. You execute with care precision and prideacross campaign rollouts messaging and creative collaborations.
• Exceptional Stakeholder Manager: You know how to work across functions and levelsnavigating different personalities aligning priorities and keeping projects moving forward with clarity and confidence.
• Empathetic & Impactful Communicator: You listen well speak clearly and create trust. Whether youre talking to your team agency partners or Clevels your communication is thoughtful persuasive and respectful.
• Strong People Leader: Youve led creative comms or brand teams with empathy and structure. You foster a safe highperformance culture and know how to develop individuals and build strong team dynamics.
• Adaptable & SolutionOriented: You thrive in fastpaced environments and embrace change with intention. You anticipate challenges and solve them proactivelywith grace under pressure.
• Deeply ConsumerCentric: You instinctively understand what moves people. Youre attuned to culture behavior and emotionand know how to build real connections that convert to loyalty.

Thats something you can look forward to:

• Flexible working hours and time tracking.
• Unlimited access to the latest courses on tech business leadership and mental/physical wellbeing through your Udemy account.
• Topnotch equipment rented through Grover and conveniently delivered to your home.
• A generous 40 discount on our entire range in the shop.
• 30 days of vacation the option to take up to 10 days of unpaid leave because sometimes you just need a little break.
• Company health insurance that covers additional services worth up to 600 per year (e.g. vision aids dental cleanings etc..
• Glow Card: With your prepaid credit card you can shop at selected providers in your area. Each month youll receive 50 giving you an annual bonus of 600!
• After passing your probation period we offer a company pension plan with an annual contribution of at least 600. And heres the best part: if you contribute to the plan yourself well add an extra 20 on top.

Yay! Youve made it this far!

If youre still reading theres a good chance that were a match.

But theres one more thing we want to say: Dont hesitate! Especially if youre a woman or from an underrepresented group. Even if you dont check every box we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger and the stronger our team is the better we can fulfill our mission of helping people bring more energy into their daily lives.