Digital Marketing Manager
Digital Marketing Manager
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Job Description
We seek an experienced and detailoriented Digital Marketing Manager to support and execute digital marketing initiatives across various channels including SEO Paid Media Marketing Automation Reporting and Website Migrations. The ideal candidate will have handson experience in digital campaign platform management and data tracking with a strong focus on eCommerce platforms and digital advertising channels.
This position will report directly to the Director of Digital Strategy and collaborate with crossfunctional teams to ensure the successful implementation of marketing campaigns.
Key Responsibilities:
Support and execute multichannel digital marketing campaigns to drive website traffic lead generation and revenue growth.
Implement and manage SEO initiatives including onpage offpage and technical SEO activities.
Assist in managing and coordinating website migration projects ensuring SEO integrity optimal user experience and accurate data tracking.
Execute and optimize paid media campaigns across Google Ads Meta Ads LinkedIn Ads and Bing.
Assist in the development and maintenance of marketing dashboards and reports using Google Analytics 4 (GA4 Google Tag Manager (GTM) and Looker Studio.
Implement and manage marketing automation workflows and email campaigns using Dotdigital and Klaviyo.
Set up and maintain customer journeys audience segmentation and retargeting campaigns.
Implement tracking solutions including data layer configuration event tracking and custom triggers in GTM.
Prepare performance reports and deliver actionable insights to support digital marketing strategies.
Collaborate with internal teams to ensure alignment with overall business goals and objectives.
Analyze digital performance data and provide clear actionable recommendations.
Maintain strong organizational and communication skills to manage projects effectively and deadlines.
Strong understanding of digital marketing performance metrics and eCommerce KPIs.
Ensure accuracy and attention to detail in all tasks following established processes and direction.
Requirements
Minimum of 5 years of experience in digital marketing including SEO paid media (PPC) reporting and marketing automation.
Handson experience managing and supporting website migration projects.
Proficiency in using Dotdigital and Klaviyo for email marketing and marketing automation.
Demonstrated ability to build and manage customer journeys audience segmentation and retargeting strategies.
Experience executing paid media campaigns across Google Ads Meta Ads LinkedIn Ads and Microsoft Ads (Bing).
Strong knowledge of eCommerce marketing strategy and on the following platforms:
Magento Open Source
Shopify Plus
WooCommerce
Proficiency in SEO tools and platforms including SEMrush and Screaming Frog SEO Spider.
Working knowledge of Google PageSpeed Insights and the ability to interpret results to develop clear actionable plans for technical teams.
Solid knowledge and active certifications in the following Google Marketing Platform products and tools:
Google Analytics 4 (GA4
Google Tag Manager (GTM)
Looker Studio
Google Ads (Search Display Video Measurement)
Google Ads Apps Certification (Preferred)
Google Marketing Platform Certification (Preferred)
Experience implementing tracking solutions including data layer configuration event tracking and custom triggers in GTM.
Strong analytical skills with the ability to interpret data and deliver actionable recommendations.
Excellent organizational and communication skills.
High attention to detail and ability to follow direction and established processes.
Ability to manage multiple projects and meet deadlines in a fastpaced environment
a) 3-5 years of professional experience in front-end development with a strong focus on React. b) Proficiency in HTML5, CSS3, and JavaScript (ES6+. c) Experience with state management tools such as Redux, Context API, etc. d) Familiarity with GraphQL and its usage in front-end applications. e) Knowledge of the Shopify platform and best practices for e-commerce development is a plus. f) Strong understanding of responsive design principles and cross-browser compatibility. g) Experience with version control systems, particularly Git. h) Excellent problem-solving skills and attention to detail. i) Strong communication skills and ability to collaborate effectively within a team.
Employment Type
Full Time
