Senior Manager Email Marketing

The Sr. Manager Email Marketing will work closely with the marketing and merchandising teams to help fuse strategic planning key storytelling messaging and firstparty data into email marketing campaigns. This role will champion continuous channel improvement and revenue growth through a focus on automation improved subscriber personalization acquisition and retention.

KEY PERFORMANCE METRICS

• Own email database health and size using acquisition and retention strategies
• Create optimization strategies that ensure delivery against revenue and traffic forecasts email marketing engagement goals & overall program ROI
• Ensure bestinclass email campaigns: Best creative practices and gotomarket rendering as measured by engagement score and email deliverability.
• Proactively manage the approval process ensuring milestones and interim deadlines are met to deploy campaigns on time /errorfree
• Lead the implementation of a robust personalization strategy

KEY ACCOUNTABILITIES

Functional

• Spearhead the accelerated growth of personalization marketing efforts for Indigo measured as a percentage of sends working in collaboration with the customer insights team to create a strategic cadence of sends across 1:1 targeted mass and triggers.
• Create and maintain a very fluid email marketing calendar leveraging seasonal stories customer intent data behaviour lifecycle position and loyalty status to meet the needs of the business
• Oversee the endtoend production and deployment of emails including formatting templates image quality accuracy of content targeting setup QA & testing initiatives working closely with the studio and copy teams to create customercentred solutions that work across all devices.
• Embrace and seek out technology including AI that creates hightech and hightouch solutions for Indigos customers.
• Own the ESP vendor relationship and serve as internal Email Service Provider expert by managing all aspects of the ESP platform to ensure the business is leveraging its full capability to enhance improve and deliver on communication objectives.
• Troubleshoot any technical issues with the vendor production Analytics and IT teams.
• Collaborate in the development and implementation of loyalty initiatives online retail and omnichannel promotional initiatives merchant category plans and other relevant initiatives
• Partner with merchants retail/online operations teams to integrate develop and execute their email needs
• Manage the enhancements of existing triggers and the development of new trigger programs including briefs; perform quality assurance and final creative review.
• Ensure the completion of team deliverables and set/adhere to team budgets as applicable.

People

• Recruit onboard develop and sustain a strong Email Marketing team. Accountable for the overall engagement productivity turnover and bench strength of the team
• Set context; set appropriate team objectives at the start of the performance management cycle and measure employees against their related individual accountabilities
• Collaborate with others to drive flexible and iterative solutions quickly and easily.
• Share technical knowledge with others and actively seek to learn from those more knowledgeable than yourself.
• Encourage others to freely share their point of view and be open to feedback.

Cultural

• Model Indigos beliefs and convey a positive image in everything you do
• Celebrate the diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning taking risks without the fear of making mistakes
• Embrace champion and influence change through your team and/or the organization

SCOPE

Reports to:  VP Marketing Strategy & Omni Channel Communications

KEY RELATIONSHIPS

Internal:

• Marketing (brand social loyalty PR)
• Site Team
• Merchandisers
• Creative Studio
• IT
• Analytics team
• Retail Operations teams

External:

• Email Service Provider
• Other partners as required

Qualifications :

Work Experience / Education / Certifications

• 8 years of experience in email marketing 
• 5 years managing direct reports
• 8 years of experience operating an ESP tool and developing technical programs
• Experience in a B2C fastpaced retail / ecommerce environment
• Postsecondary education in marketing communications business administration or a related field

Competencies / Skills / Attributes

• Exceptional project management skills and attention to detail with experience in managing a crossfunctional team of business partners and holding them accountable for their deliverables
• Solid understanding of CRM & Marketing Automation
• Strong knowledge of CANSPAM & CASL
• A selfstarter mindset with a high motivation to make a positive difference dedicated and creative in the approach to problem solving
• Proven track record of success in managing customer lifecycle communications
• Ability to manage multiple highly detailed tasks accurately while reacting with urgency and reprioritizing as needed to ensure all objectives and project deadlines are met
• Strong communication skills dealing with stakeholders on a daily basis
• Ability to thrive in a fastpaced environment with tight deadlines

Additional Information :

At Indigo we are committed to our communities our customers and each other; together we can make a positive impact. We know that fostering diversity and inclusion brings out your full potential and creates a joyful and welcoming environment for everyone. We are driven to be an equitable employer which highly values your diverse backgrounds experiences and perspectives. We believe that you in all your uniqueness belong at Indigo. We welcome all applicants and encourage applications from individuals who identify as Black Indigenous a person of colour LGBTQ2 and people with disabilities. Accommodations are available upon request to individuals who selfidentify as having a disability or special need. Please contact Human Resources at if you require an accommodation at any time during the recruitment process. 

WELCOME HOME

Remote Work :

No

Employment Type :

Fulltime