Product Marketing Lead
Product Marketing Lead
Posted on :
25-04-2025
Employer Active
1 Vacancy
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Monthly Salary
Not Disclosed
Salary Not Disclosed
Vacancy
1 Vacancy
Posted on :
25-04-2025
Job Description
Valence has built the firsttomarket AI native coaching platform for enterprise offering personalized expert and humanlike guidance & support to any leader or employee. At Valence were not just talking about the future of work were actively shaping it.
From your first interaction with us youll notice were different. By working here you wont just implement solutions for our clients; youll be helping to architect the future of leadership in the age of generative AI. And well be honest this is not for everyone. But for those with an insatiable desire to work fast on complex unsolved challenges with some of the best talent in tech this could be the careerdefining opportunity youve been waiting for.
The Role
Valence has a product marketing problem. A good onethe kind that signals momentum and craves sharper storytelling.
Nadia our AIpowered leadership coach is the most widely deployed of her kind. We have real traction with enterprise customers global CHROs at our events and users who genuinely love what weve built. The product is working. The market is responding. But our messaging hasnt kept up.
Our site is a palimpsesta visible layering of past ideas halfretired narratives and outdated positioning. It hints at where weve been more than where were going. Our campaigns are more scattered than strategic. And in a space evolving as fast as enterprise AI even great messaging has a short halflife. What resonated last month might feel stale today. If that sounds chaotic this probably isnt your role. If it sounds energizing read on.
Were looking for a sharp handson founding Product Marketing Lead to own how we position and communicate about Nadia across the entire buyer and user journey. This role is both strategic and executional. Youll craft narratives that resonate with enterprise HR and talent leaders while ensuring consistency across sales marketing product and customer success. Youll be at the center of the feedback looplistening to prospects customers and the market and turning insights into messaging that drives clarity excitement and conversion.
Youll work directly with the founder and crossfunctional teams to shape a story that reflects the products actual impactand moves with the market. This is not a farm it out kind of role. Its for someone who wants to get close to the product the roadmap the customers and the words.
We believe great product marketing is strategic storytelling. Its emotional. Its earned. And when it landswhen the message clicks and people nodits unforgettable.
We didnt tell this as a storybut you would have. Thats why we need you.
About Valence
Were a Series A B2B SaaS company backed by Insight Partners thats pioneering the first generative AI leadership coach for large enterprises. Our mission is to transform how the worlds biggest companies approach learning and development helping teams work better together. Weve been featured in Harvard Business Review Financial Times TIME and our client list reads like a Whos Who of global business including CocaCola Nestl General Mills ServiceNow AstraZeneca Prudential Citi CVS and Bristol Myers Squibb.
What Youll Do
- Define Nadias Positioning and Messaging: Lead the development of clear differentiated and customercentric positioning frameworks. Synthesize insights from leadership customers and the market to evolve our narrative and voice.
- Ensure Messaging Consistency Across the Business: Act as the central voice on how we describe our productpartnering with sales content client solutions and product to maintain clarity and alignment from website copy to user emails.
- Create Content & Guide Content Strategy: Partner with our team of freelancers and agencies to shape strategy and produce content based on your deep knowledge of our product audience and market.
- Own the Website Content Strategy: Determine which pages are needed and keep messaging copy and content updated and consistent.
- Own Competitive Intelligence: Monitor the evolving enterprise AI and HR tech landscape to inform positioning. Build a feedback loop so product and GTM teams stay ahead of the curve.
- Support Sales with Messaging That Works: Equip sales with the language frameworks and objectionshandling materials they need to win. Drive alignment across the funnelfrom first impression to close.
- Lead UserFacing Product Comms: Own the messaging for lifecycle and product launch plansensuring our clients and users always understand the why not just the what.
- Champion the Voice of the Customer: Conduct user and prospect interviews to uncover product understanding motivations and pain points. Translate findings into actionable insights for marketing product and content teams.
What Were Looking For
- 5 years of experience in product marketing or contentdriven GTM roles preferably in B2B SaaS with enterprise clients
- Exceptional storytelling and writing skills with a portfolio of live content product messaging and/or web copy youve led or shaped
- A deep understanding of enterprise buyer mindsetsbonus if this is focused on HR L&D and talent leadership
- Experience building compelling narratives copy and content
- A track record of collaborating crossfunctionally with product sales and customer teams to drive results
- Comfort interviewing customers navigating ambiguity and iterating quickly based on feedback
- An ownership mentality: youre handson and excited to build not just guide
- Familiarity with AI products content automation tools and modern sales enablement approaches is a plus
What youll get
- Ownership of projects and strategic priorities regardless of seniority.
- Strong ties to the executive team a culture of transparency and engagement with strategic decisions.
- Options from day one which means you will be on the ownership track right away.
- Competitive salary and equity packages.
- Comprehensive health coverage (medical dental and vision) from day 1.
- Provision of anything you need to be successful learning tools hardware office equipment software.
- 401k employee contributions for US based employees.
- Generous PTO companywide R&R shutdowns and paid leave for parents.
- A WFH stipend phone stipend and support to work in a We Work or other space as preferred.
Location and Work Environment
This role is 3 days a week (Tues Thursday) minimum in office near Union Square. Candidates must be comfortable working with colleagues in different time zones (UK) and have valid travel documents to visit European countries as well as the US and Canada as needed.
Diversity and Inclusion
We are dedicated to creating a diverse and inclusive environment where everyone feels valued and supported. We encourage applications from candidates of all backgrounds and offer accommodations upon request throughout the hiring process. If you have any questions please reach out to Allison Langille Head of People at
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Employment Type
Full-Time
Key Skills
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