Overview
We are seeking a highly skilled Digital Tagging and Analytics Implementation Specialist to join our team. This role will be integral to managing our digital data collection infrastructure implementing advanced tracking solutions and ensuring data accuracy and compliance across our digital ecosystem. The ideal candidate will have extensive experience with tag management platforms like AEP Data Collection (formerly called Adobe Launch) Google Tag Manager (GTM) or Tealium Analytics systems such as Adobe Analytics CJA CDP Google Analytics and possess a solid foundation in JavaScript and frontend development.
Responsibilities
- Develop and maintain tagging solutions across platforms using AEP Data Collection and potentially GTM or other tag management tools
- Conduct thorough testing and debugging of tag deployments to ensure data accuracy and performance and troubleshoot any issues to maintain data integrity
- Develop and manage tag properties and rules for multiple domains using AEP Data Collection
- Efficiently manage and publish workflows involving multiple libraries in AEP Data Collection
- Design and execute data collection strategies and tagging standards that support scalable consistent and efficient data capture across web assets
- Work closely with frontend developers UX and product teams to align on data layer and EDDL requirements for websites and web event tracking to ensure optimal data collection
- Enforce best practices in data collection including adherence to privacy and compliance requirements such as GDPR and CCPA
- Partner with business analysts and product owners to provide a bestinclass customer experience
Requirements
- 5 years of relevant fulltime experience
- Experience with tag management systems such as AEP Data Collection (formerly called Adobe Launch) GTM Tealium or similar tag management platforms including implementation testing debugging and system planning
- Experience with JavaScript for tag and analytics implementations
- Familiarity with HTML CSS and frontend development principles
- Experience with Data Layer standards formatting and governance
- Knowledge of Agile development and software lifecycle methodologies
- Excellent communication skills to effectively collaborate in regular meetings with team members and management
- Bachelors in information systems computer science or a related STEM field
Recommended Qualifications
- Experience with Adobe Specific Analytics & Tag Management Architecture
- Experience with event driven analytics architecture such as EDDL AdobeDataLayer
- Knowledge of Data Collection Standards and Best Practices
- Handson experience implementing Adobe Web SDK
- Experience managing analytics implementations across a mixed ecosystem
- Ability to Support Onboarding and Training internal teams in data collection tools and processes
- Understanding of Privacy and Compliance Considerations (such as GDPR CCPA)
- Familiarity with Tag Governance techniques and processes
- Experience working with Adobe and other APIs along with Python for automation or analytics tasks
- Experience with MultiRegion/International Data Deployments
- Knowledge of eVars Props Success events SAINT & Rulebased classification
- Familiarity with crawlers such as Screaming Frog and Pythonbased tools for site analysis
- Experience with Adobe AEP CJA and CDP implementation and management
- Strong understanding of marketing / business analytics that supports enterprise data and the customer lifecycle
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Required Experience:
Senior IC