Director Digital Marketing and Loyalty Strategy and
Director Digital Marketing and Loyalty Strategy and
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Job Description
Salary Range
$120500$159670Position Overview
The Director Digital Marketing and Loyalty Strategy and is responsible for developing and executing strategies that drive customer engagement personalization and monetization through digital marketing loyalty programs and retail media networks (RMN). The Director Digital Marketing Strategy drives competitive advantage for owned franchised and independent supermarket retailers leveraging datadriven insights strategic partnerships and innovative solutions to enhance shopper experiences and maximize revenue opportunities. The leader will be accountable for increased revenue from retail media shopper marketing and date monetization partnerships growth in customer loyalty program participation and engagement improved digital marketing performance metrics (e.g. ROI customer acquisition retention successful implementation of loyalty and personalization roadmap initiatives and increased participation and retention of retailers in the companys digital marketing loyalty and retail media programs.Job Description
Description
- Develop and oversee the of digital marketing services for owned franchised and independent retailers. Drive digital engagement by optimizing paid owned and earned media strategies.
- Define and implement loyalty and personalization strategies tailored to different retailer formats and strategies. Manage and enhance loyalty analytics to drive shopper engagement and retention. Oversee loyalty roadmap development including feature enhancements integrations and innovations. Partner with internal IT department and technology vendors to evolve loyalty platforms and ensure seamless customer experiences.
- Lead the strategy implementation and growth of the Retail Media Network (RMN) ensuring alignment with supplier and retailer goals. Establish and maintain partnerships with RMN platform providers and advertising technology partners.
- Manage relationships with retailers external technology partners vendors and consultants. Stay ahead of industry trends in digital marketing loyalty personalization retail media recommending innovations that align with business objectives fostering a culture of innovation and continuous improvement.
- Work crossfunctionally with independent merchandising team to develop and execute shopper marketing programs that drive profitable sales for retailers and access incremental CPG support and funding.
- Develop and execute data monetization strategies through partnerships with suppliers advertisers and external stakeholders. Leverage firstparty and thirdparty data to drive personalization targeting and revenue generation. Ensure compliance with data governance and privacy regulations while maximizing data utilization.
- Travel Required: Yes up to 25 of time as needed
Environment
- Office : Office Temperature 65F to 75F)
Skills
- Specialized Knowledge : Strong working knowledge in customer data and loyalty programs. Strong working knowledge of retail media networks. Expertise in digital marketing and related vendors platforms and analytical concepts
- Special Skills : Strong leadership and team management skills. Ability to communicate complex data insights in a clear and actionable manner. Strategic mindset with problemsolving capabilities.
Years Of Experience
- 1015 : 8 years of experience in digital marketing loyalty programs retail media or a related field. 3 years in prior leadership roles
Qualifications
Bachelors Degree Business Bachelors Degree Marketing Masters Degree MarketingShift
1st Shift (United States of America)Company
C&S Wholesale Grocers LLCAbout Our Company
C&S Wholesale Grocers LLC is an industry leader in supply chain solutions and wholesale grocery supply in the United States. Founded in 1918 as a supplier to independent grocery stores C&S now services customers of all sizes supplying more than 7500 independent supermarkets chain stores military bases and institutions with over 100000 different products. C&S also proudly operates and supports corporate grocery stores and services independent franchisees under a chainstyle model throughout the Midwest South and Northeast. We are an engaged corporate citizen supporting causes that positively impact our communities.
Working Safely is a Condition of Employment at C&S Wholesale Grocers LLC. C&S Wholesale Grocers is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin age disability or veteran status or any other applicable state or federal protected class. The Company provides affirmative action in employment for qualified Individuals with a Disability and Protected Veterans in compliance with Section 503 of the Rehabilitation Act and the Vietnam Era Veterans Readjustment Assistance Act.
Required Experience:
Director
Employment Type
Full-Time
