Senior Customer Marketing Associate

The Opportunity

The Senior Customer Marketing Associate reports into the Customer Marketing and Media Lead and works in partnership with sales brand and consumer products collaborating as one team to support each other to achieve our aligned goals and vision. Using shopper insights and campaign analysis you will be responsible for executing bestinclass retail marketing and media campaigns that offer our retail partners distinct points of difference to increase conversion rates at the point of purchase across Benelux and Nordics. The position will ensure effective creative and efficient implementation of campaigns by working with agencies and visual merchandising teams.  Furthermore the role will act as a Marketing interface with external customers.

This position is a fantastic opportunity for someone who wants to activate exciting brands across all consumerfacing touchpoints. The role is based in our Mattel office in the Netherlands together with the rest of the marketing team.

What Your Impact Will Be:

• Support the Customer Marketing and Media Lead with the development and management of key retail campaigns to drive sales towards achieving and exceeding Benelux & Nordics revenue targets.
• Collaborate closely with the brand management and sales teams for effective brand activation maximizing the return on investment for all activities.
• Build relationships with key retailers and build joint omnichannel marketing plans together.
• Develop marketing programs and work on the with creative agencies visual merchandising partners and retailers covering permanent and temporary merchandising strategies tentpoles and promotions POP etc.
• Maximize retailer digital capabilities to drive Mattels share of voice through Mattel specific promotional and brand campaigns. Drive onsite search and manage web trading banners brand stores and social activity from briefing through to implementation.
• Work in close cooperation with media specialists and build execute and optimize retail media campaigns.
• Monitor results and measure the effectiveness of plans and initiatives taking corrective actions if necessary.
• Coordinate joint pitches with brand and consumer products teams for full franchise retail programs.
• Plan track and evaluate marketing budgets for trade and eretail activations.
• Work in collaboration with other countries customer marketing teams get constant insights in implementation results and share results with other countries within the region.
• Work effectively within a matrix organization and a virtual team.

Qualifications :

What Were Looking For:

• Degree in Marketing Sales Business Administration (Bachelor/Master/Diploma) or equivalent qualification.
• A minimum of 3 years experience in Customer Marketing Marketing or Media roles in Toys FMCG Entertainment or licensed consumer goods.
• A good understanding of retail/shopper marketing and media with experience in campaign management and trade marketing preferably with an Omnichannel lens
• Fluency in spoken and written English with excellent communication skills. Dutch French Danish Swedish Norwegian or Finnish is a bonus.
• Someone whos consumercentric and sees the importance in both brand and sales with a strong understanding of the Benelux & Nordics retail environment.
• A passion for all things retail creative flare and desire to make shopper impact to drive growth opportunities across an omnichannel landscape.
• Result orientated winning mentality competitive spirit strong will to succeed with good strategic thinking and tactical skills.
• Proactive problem solver with a creative and analytical mindset and a tenacious attitude with a bias for action.
• Ability to work in a fastpaced environment with wide variety of projects and aggressive deadlines and can react to change prioritize and multitask accordingly.
• Solid financial acumen and good commercial understanding with a proven ability to deliver ROI aligned to brand objectives.
• A team player is essential cross departmental collaboration is integral to the role must have the ability to work with multiple stakeholders at any one time and be agile
• Can build and maintain strong and collaborative relationships with a large number of stakeholders
• The ability to influence effectively at different levels within the organization. Strong presentation and negotiation skills.

Additional Information :

What Its Like to Work Here

We are a purpose driven company aiming to empower the next generation to explore the wonder of childhood and reach their full potential. We live up to our purpose employing the following behaviors:

• We collaborate: Being a part of Mattel means being part of one team with shared values and common goals. Every person counts and working closely together always brings better results. Partnership is our process and our collective capabilities is our superpower.
• We innovate: At Mattel we always aim to find new and better ways to create innovative products and experiences. No matter where you work in the organization you can always make a difference and have real impact. We welcome new ideas and value new initiatives that challenge conventional thinking.
• We execute: We are a performance driven company. We strive for excellence and are focused on pursuing best in class outcomes. We believe in accountability and ownership and know that our people are at their best when they are empowered to create and deliver results.

Who We Are

Mattel is a leading global toy company and owner of one of the strongest catalogs of childrens and family entertainment franchises in the world. We create innovative products and experiences that inspire entertain and develop children through play. We engage consumers through our portfolio of iconic brands including Barbie Hot Wheels FisherPrice American Girl Thomas & Friends UNO and MEGA as well as other popular intellectual properties that we own or license in partnership with global entertainment companies. Our offerings include film and television content gaming music and live events. We operate in 35 locations and our products are available in more than 150 countries in collaboration with the worlds leading retail and ecommerce companies. Since its founding in 1945 Mattel is proud to be a trusted partner in empowering children to explore the wonder of childhood and reach their full potential.

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Mattel is an Equal Opportunity Employer where we want you to bring your authentic self to work every day. We welcome all job seekers including minorities females individuals with disabilities and those of all sexual orientations and gender identities.

Remote Work :

No

Employment Type :

Fulltime