Head of Global Account-Based Marketing ABM
Head of Global Account-Based Marketing ABM
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Job Description
The Head of AccountBased Marketing (ABM) at NIQ will be a key leader in driving marketing strategies for our top accounts across core verticals. This role requires a highly experienced marketing leader with a deep understanding of ABM along with the ability to build bespoke marketing plans tailored to individual clients or categories. The ideal candidate will collaborate closely with senior internal account directors to deliver innovative highimpact marketing strategies that drive measurable business results and strengthen relationships with top clients.
Key Responsibilities
- AccountBased Marketing Strategy: Develop and execute customized marketing strategies for each of the top accounts aligning with clientspecific objectives industry trends and NIQs overall business strategy. Ensure these strategies are scalable measurable and drive revenue growth.
- Collaboration with Account Directors: Build strong relationships with senior internal account directors understanding their goals and objectives to align ABM efforts with broader account strategies. Foster collaborative working relationships across departments to ensure seamless .
- Client Engagement & Relationship Management: Act as the marketing lead for top accounts engaging with senior stakeholders within those accounts to drive marketing activities and build longterm partnerships. Manage client relationships ensuring marketing strategies are tailored and meet client expectations.
- Expertise: Be recognized as an expert within the company in the field of ABM providing guidance advice and consultation to internal teams and executives on best practices and new techniques for driving ABM success.
- Problem Solving & Innovation: Identify unique marketing challenges that have a broad impact on the business. Use innovative thinking and problemsolving skills to develop creative solutions that solve complex challenges for key accounts.
- CrossFunctional Collaboration: Work closely with sales product and data teams to leverage insights and ensure that marketing plans are aligned with the commercial objectives of the business.
- Reporting & Analytics: Measure the effectiveness of ABM campaigns providing regular reporting and insights to senior leadership. Ensure campaigns are continuously optimized to deliver high ROI.
- Leadership & Guidance: Upskill a group of talented marketing professionals into ABM professionals providing mentorship and thought leadership to ensure the team executes at the highest level. Guide the strategic direction of ABM efforts to drive results for the business.
Core Competencies & Requirements
- Job Functional Knowledge: Advanced knowledge of ABM strategies and principles with a proven track record in executing multichannel marketing campaigns. Ability to provide strategic direction and functional expertise in ABM.
- Business Expertise: Strong understanding of the business including the ability to anticipate client needs business trends and regulatory changes that could impact the marketing strategy for key accounts.
- Leadership: Proven ability to lead crossfunctional teams with experience in managing complex marketing strategies. Ability to influence and provide thought leadership across different departments and senior executives.
- Problem Solving: Expertise in identifying unique challenges and developing innovative businesscritical solutions.
- Interpersonal Skills: Strong communication and relationshipbuilding skills. Ability to work effectively with senior leaders both internally and externally and to influence decisions at senior levels.
- Impact: A proven track record in developing and executing marketing strategies that impact the strategic direction of the business with measurable outcomes on revenue and client engagement.
Key Qualifications
- 10 years of experience in accountbased marketing or a related field with a focus on large strategic accounts.
- Experience in managing highprofile accounts within a B2B marketing environment ideally within the data analytics or consumer goods industries.
- Strong analytical skills with the ability to use data to drive marketing decisions.
- Excellent project management skills with experience leading complex crossfunctional initiatives.
- Bachelors degree in Marketing Business or a related field; MBA preferred Proficient in MS software packages along with CRM suites and marketing automation tools such as MS Dynamics or similar.
- Skilled and experienced in strategic planning and of digital marketing campaigns on regional/local digital channels not limited to LinkedIn Google Facebook Instagram and programmatic advertising
- Language Fluency and Proficiency in English and any other language would be desired
Core Competencies
- Ability to have a strategic marketing perspective in enabling business growth while keeping a roll up your sleeves mentality and handson approach
- Ability to manage and successfully partner with global region and country stakeholders especially but not limited to commercial leaders
- Resultsdriven and savvy in data analysis when measuring campaigns impact and adjusts strategy accordingly. Ability to leverage the full marketing mix and communication tools to drive demand into funnel for revenue impact and strengthening brand value and preference
- Ability to operate and lead in complex matrixed and high paced organization adept communicator and entrepreneurial influencer with strong skills to deliver results under pressure.
- Ability to identify and solve or escalate potential challenges issues and barriers to communication effectiveness and using influence diplomacy criticalthinking and creative problemsolving to address them
- Outstanding communication skills ability to craft messages that resonate with the target audience and elevate the NIQ Brand.
Additional Information :
Our Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- EmployeeAssistanceProgram (EAP)
About NIQ
NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through stateoftheart platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90 of the worlds population.
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Our commitment to Diversity Equity and Inclusion
NIQ is committed to reflecting the diversity of the clients communities and markets we measure within our own workforce. We exist to count everyone and are on a mission to systematically embed inclusion and diversity into all aspects of our workforce measurement and products. We enthusiastically invite candidates who share that mission to join us. We are proud to be an Equal Opportunity/Affirmative ActionEmployer making decisions without regard to race color religion gender gender identity or expression sexual orientation national origin genetics disability status age marital status protected veteran status or any other protected class. Our global nondiscrimination policy covers these protected classes in every market in which we do business worldwide. Learn more about how we are driving diversity and inclusion in everything we do by visiting the NIQ News Center: Work :
Yes
Employment Type :
Fulltime
Employment Type
Remote
