Sr Marketing Manager Zappos FBA Zappos FBA

Zappos FBA team is seeking an exceptional Senior Marketing Manager to lead the onsite traffic strategy for Zappos including managing the Sponsored Ads business. This role requires a unique blend of marketing knowhow consumer psychology and trend forecasting ensuring our selection reaches the right customers with the right messaging at the right time.

Our mission is to establish Zappos on Amazon as the premiere destination for premium footwear. This Senior MM will take a highly analytical and experimental approach to onsite and offsite traffic leveraging all internal and external paid channels to drive highintent customers into our ecosystem. They will own the intersection of datadriven decisionmaking and trendright storytelling ensuring that marketing initiatives are not only measurable and scalable but also resonate deeply with evolving customer behavior and industry trends.

The ideal candidate is equal parts scientist and storytelleran expert in performance marketing algorithmdriven distribution and creative experimentation. They should have deep experience in analyzing multitouch attribution incrementality and media efficiency while simultaneously being attuned to fashion/footwear and cultural trends that shape consumer intent. This role requires comfort navigating realtime analytics testing velocity and largescale automation alongside a strong instinct for building brand equity through content innovation.

Key job responsibilities
Architect test and scale offsite and onsite traffic strategies that integrate datadriven performance marketing with trendsensitive creative .
Manage optimize and drive efficiency to the Sponsored Ads business
Build excellent working relationships with channel teams and brands incorporating key priorities to their roadmaps.
Develop and refine methodologies to measure incrementality attribution and customer lifetime value across multiple acquisition channels.
Drive fullfunnel media strategies optimizing paid affiliate influencer and organic content initiatives to balance efficiency with brand impact.
Collaborate closely with product engineering and analytics teams to refine traffic algorithms machine learning models and dynamic audience segmentation.
Build realtime dashboards and automated reporting mechanisms to monitor traffic effectiveness test results and creative resonance.
Stay ahead of fashion shoes and digital content trends ensuring Amazon is at the forefront of consumer engagement.
Work crossfunctionally with creative editorial and merchandising teams to turn data insights into compelling highconverting narratives.
Lead a culture of experimentationcontinuously running A/B and multivariate tests to optimize messaging frameworks audience targeting and content formats.
Influence senior stakeholders and advocate for investment in emerging marketing technologies to enhance traffic acquisition and conversion.

6 years of professional noninternship marketing experience
7 years of developing and managing acquisition marketing or channel programs experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional marketing programs
Experience developing and executing campaigns across a multitude of timezones and languages

Experience driving direction and alignment with large crossfunctional teams and agency partners
Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106400/year in our lowest geographic market up to $185000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.