Product Marketing Manager Fashion Fitness Marketing

Amazon Fashion & Fitness is seeking a Product Marketing Manager to spearhead the Fashion and Fitness strategy and for the industrys most highstakes shopping events including Prime Day Holiday and other peak retail moments. This role is at the heart of ensuring Amazon captures and converts highintent shoppers when competition is fiercest driving revenue impact through precise optimization and realtime strategic adjustments.

Additionally this Product Marketing Manager will manage the Fashion and Fitness Paid Search offsite channel and will craft and execute agile strategies that ensure fashion and fitness products win search visibility at the most critical times. They will harness realtime bidding algorithmic optimizations and deep performance analytics to finetune keyword targeting budget distribution and campaign effectiveness. A strong foundation in incrementality testing media efficiency and crosschannel attribution will be essential to maximize the effectiveness of every marketing dollar spent during these highvelocity periods.

Beyond immediate eventdriven and offsite search this role will also define the longterm roadmap for scaling newtoAmazon Fashion and Fitness brands postlaunch. By analyzing eventdriven success metrics and uncovering sustainable growth levers this leader will establish scalable frameworks that help emerging brands build momentum beyond launch periods. Partnering closely with teams across Retail Business Development Creative and Tech they will drive search innovation that fuels both shortterm conversions and longterm brand equity.

The ideal candidate is a fastthinking datadriven marketer who thrives in highpressure performancefocused environments. They should possess a unique blend of analytical expertise and creative intuition seamlessly balancing realtime performance optimizations with a deep understanding of consumer trends and shopping behavior. If you have a track record of delivering bestinclass search marketing performance during highdemand retail moments and are excited by the challenge of scaling impact this is the role for you.

Key job responsibilities
Lead strategic for highvelocity retail events including Prime Day and Holiday ensuring Fashion and Fitness categories maximize traffic conversion and revenue impact.

Develop playbooks for rapid optimization and realtime adjustments enabling agile marketing that captures shifting consumer demand during peak shopping periods.

Collaborate with crossfunctional teams to secure premium placements amplify promotional messaging and ensure seamless integration across merchandising creative and marketing channels.

Design execute and optimize Paid Search strategies to drive efficient and scalable customer acquisition across fashion and fitness categories.

Build the strategic roadmap for scaling new brands to Amazon in the Fashion and Fitness categories that integrate datadriven performance marketing with trendsensitive creative .
Build excellent working relationships with offsite channel teams incorporating key priorities to their roadmaps.

4 years of professional noninternship marketing experience
Experience using data and metrics to drive improvements
Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
Experience building executing and scaling crossfunctional programs or marketing campaigns from concept to completion
Experience managing and measuring marketing performance in various channels

Experience managing external partners to develop marketing programs
Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98200/year in our lowest geographic market up to $179600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on jobrelated knowledge skills and experience. Amazon is a total compensation company. Dependent on the position offered equity signon payments and other forms of compensation may be provided as part of a total compensation package in addition to a full range of medical financial and/or other benefits. For more information please visit This position will remain posted until filled. Applicants should apply via our internal or external career site.