Sales Team Leader

Are you ready to join a team recognized as a Platinum Certified Canadas Best Managed Company and one of BCs Top Employers As part of Wesgroup Equipment a trusted name in the industry Westerra Equipment has been selling renting and servicing equipment across British Columbia while also providing safety training to ensure effective machinery operation. We offer a wide range of equipment for industries like warehousing milling construction drilling and environmental processing. Join our team of PeopleFocused Problem Solvers and build a career where your contributions truly make a difference!



Are you ready to take the reins and lead a dynamic sales team to success Were on the hunt for an ambitious resultsdriven sales leader to oversee our conquest accounts and inspire a team of high achievers. This is your chance to make a lasting impact with the Material Handling team drive explosive growth and lead innovation in a fastpaced highreward environment. If youre passionate about building strong relationships with key accounts driving new business and ready to step into a leadership role we want you to be part of our exciting journey!



Key Responsibilities:

• Sales Strategy & :Develop and implement sales tactics under the guidance of Senior Leaders. Contribute to annual budget planning sales forecasting and the strategic planning process for the business unit.
• Account Management: Actively pursue and build strong business relationships with major clients and targeted accounts. Identify creative solutions to exceed client expectations.
• OEM Relationships: Along with the Sales Director build and maintain strong relationships with OEMs serving as the primary daytoday operational contact and ensuring longterm partnerships.
• Sales Team Performance: Set and monitor team sales targets and performance metrics. Provide order forecasts for the Sales Director and Inventory Manager ensuring branch inventory aligns with sales needs.
• Team Development: Coach the sales team on processes and methodologies through regular meetings and joint client visits. Cultivate a performancedriven and accountable sales culture.
• CRM Management: Maintain detailed and accurate sales activity records leveraging CRM systems to capture client interactions and market insights. Ensure team compliance with CRM and resource usage standards.
• Collaboration: Work closely with internal departments (e.g. service parts marketing) to support client service excellence and team objectives. Partner with the Sales Director on business and staffing plans aligned with corporate goals.
• Market Insight: Monitor industry trends customer needs and competitor activities. Maintain and enhance existing client relationships to secure repeat business and high customer satisfaction.
• Relationship Building: Conduct inperson client and partner meetings to build and sustain key relationships.
• Talent Management Responsibilities: Ensure HR compliance effective training programs thorough performance reviews impactful coaching adequate staffing and a safe work environment while exemplifying company values and cultivating a positive collaborative and valuesdriven culture.
• Perform other responsibilities as assigned to support overall sales success.

Knowledge Skills and Abilities:

• Leadership potential with the ability to motivate and drive highperformance sales teams.
• Strong grasp of sales strategy and market analysis.
• Proficient in sales techniques and CRM system utilization.
• Analytical and datadriven approach to decisionmaking.
• Proficient in forecasting pipeline management and relationshipbuilding.
• Customerfocused with excellent communication negotiation and interpersonal skills.
• Solid knowledge of relevant product lines and services.
• Strong team coaching and development abilities.
• Ability to learn and manage financial aspects including budgeting.
• Resilient and adaptable to a dynamic fastpaced environment.
• Resultsdriven with the ability to recruit onboard and train team members.
• Intermediate skills in Outlook Microsoft Teams and CRM software.

Training Education and Experience:

• Minimum 5 years of successful sales experience in equipment or similar industry.
• At least 2 years of experience managing and coaching sales teams or a demonstrated ability to transition into leadership roles effectively.
• Experience in budgeting and sales forecasting.
• Postsecondary education in a relevant field is an asset.
• Valid drivers license and a clean driving record.

Compensation package:

• Earn $100000 OTE with paid vacation medical and dental benefits an RRSP matching plan and a company vehicle (if applicable).

Values:

• Build trust with customers and each other.
• Be a team player commit to working together to win.
• Be customerfocused wow customers so they become raving fans.
• Support community care for our people our community and our planet.
• Deliver results know what you need to do and get it done.

Working Conditions:The Sales Team Leader is based out of the Abbotsford branch and works 40 hours on average per week Monday to Friday. Some travel to other locations in Canada and in the US will be required.

Privacy Notice for Job Applicants: By applying you consent to share your name and email with our thirdparty assessment provider solely for assessment purposes if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns please contact our HR department at .

Selection Process Notification: Due to the volume of applications we will contact only the shortlisted candidates. Thank you for considering career opportunities with Westerra Equipment.