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You will be updated with latest job alerts via emailThe Social Media Manager (Marketer II) develops executes and measures integrated multichannel social media marketing campaigns that support Utah State Universitys alumni engagement activities and fundraising efforts. The position is responsible for managing the USU Office of Advancement and Alumni Engagement social media presence and digital marketing initiatives including creating and executing a paid advertising strategy with SEO integration while maximizing visibility and audience engagement and continuously measuring reporting and improving performance.
This is a highly visible and incredibly significant role. The person in this position will need to be able to create original content including photo and video for both organic and paid distribution that demonstrates a strong ROI. This role requires the creativity to produce engaging content as well as the ability to think strategically analyze and act on insights from social media and paid digital marketing performance.
To be successful in this role the Social Media Manager must ensure that social media and digital marketing messaging is on strategy building affinity for Utah State University and the Alumni Association deepening our relationship with our audience reaching users in meaningful and engaging ways and creating a pathway to giving. The manager must also be able to effectively articulate the purpose and intended outcome behind social media campaigns.
The ideal candidate should possess a mix of multimedia content creation expertise and analytical skills enjoy bringing new ideas to the table have a creative eye be up to date on social and digital trends and thrive in a collaborative environment. From producing dynamic social stories and creating original video and photographic content to writing engaging posts for Facebook Instagram Twitter and Linkedin were looking for someone who is experienced with placing the right content on the appropriate channels keeping it organized and making it sing.
The person in this position will be required to attend and travel to Advancement and Alumni functions outside of normal working hours to photograph and/or video events for documentation and sharing on social media. This position will also have the opportunity to hire and manage a parttime student worker with the title of Visual Content Creator.
Creative:
Organization and planning:
Analytics:
Minimum Qualifications:
Preferred Qualifications:
Knowledge Skills and Abilities:
Along with the online application please attach:
**Document size may not exceed 10 MB.**
Employees work indoors and are protected from weather and/or contaminants but not necessarily occasional temperature changes. The employee is regularly required to sit and often uses repetitive hand motions.
Founded in 1888 Utah State University is Utahs premier landgrant public service university. As an R1 research institution Utah State is dedicated to advancing knowledge and serving the public good through innovative research and scholarly activities that are grounded in reciprocal engagement with local regional and global communities. USU prepares students to be active civically engaged leaders who are prepared to address critical societal challenges. Dedicated to providing a highquality and affordable education USU remains a leader in research discovery and public impact.
USU enrolls 28900 students both online and in person atlocations throughout the state. Utah States 30 locations include a main campus in Logan Utah residential campuses in Price and Blanding and six additional statewide campuses along with education centers serving every county. USU Online educates students from all 50 states and 55 countries. For over 25 years USU Extension has served and engaged Utahns in all of Utahs counties.
Competing at the NCAA Division I level USU is a proud member of the Mountain West Conference and will join the Pac12 Conference beginning in theseason. The Aggies longstanding tradition of athletic and academic excellence is exemplified by conference championships in multiple sports reflecting USUs commitment to perseverance and achievement.
Utah State is dedicated to fostering a community where all individuals feel respected valued and supported. We seek to recruit hire and retain people from all walks of life who willchampion excellence in education research discovery outreach and believe that promoting a strong sense of community and belonging empowers and engages all members of USU to thrive and be recognized our commitment to employees when they namedUtah State the best employer in Utahin 2023.Learn moreabout USU.
The university provides aDual Career Assistance Programto support careers for partners who are also seeking is committed to providing access and reasonable accommodations for individuals with disabilities. To request a reasonable accommodation for a disability contact the universitys ADA Coordinator in the Office of Human Resources ator.
*updated 02/2025
In its programs and activities including in admissions and employment Utah State University does not discriminate or tolerate discrimination including harassment based on race color religion sex national origin age genetic information sexual orientation gender identity or expression disability status as a protected veteran or any other status protected by University policy Title IX or any other federal state or local law.
The following individuals have been designated to handle inquiries regarding the application of Title IX and its implementing regulations and/or USUs nondiscrimination policies:
Executive Director of the Office of EquityMatthew PinnerDistance Education Rm.
Title IX CoordinatorCody Carmichael Distance Education Rm.
Mailing address: 5100 Old Main Hill Logan UT 84322
For further information regarding nondiscrimination please visit or contact:
U.S. Department of EducationOffice of Assistant Secretary for Civil Rights
*updated 09/2023
Required Experience:
Manager
Full-Time