Lead Away From Home Marketing - Omnichannel

Job Description

As the Omnichannel Marketing Lead for Kraft Heinzs Away From Home (AFH) business you will act as a strategic marketing leader responsible for developing and executing a cohesive customercentric omnichannel strategy across all AFH touchpoints. This individual will develop and lead a highperforming team in leveraging digital platforms social media B2B digital marketing CRM and eCommerce strategies to drive engagement brand awareness and conversion among operators and foodservice partners. As a key strategic partner to crossfunctional teamsincluding sales brand marketing digital experience and technology vendors you will ensure a seamless and impactful marketing presence across all digital and offline channels. The ideal candidate is a datadriven resultsoriented leader with a strong background in B2B digital marketing eCommerce and omnichannel customer engagement.

Essential Functions & Responsibilities

Lead and mentor a team of professionals responsible for digital experiences omnichannel marketing and eCommerce to ensure bestinclass .

Define and execute the AFH omnichannel marketing strategy in partnership with the VP of AFH Marketing ensuring alignment with broader business and brand objectives.

Drive crossfunctional collaboration with internal teams (Sales Digital Experiences Brand Marketing and more) and external partners (agencies technology vendors) to maximize impact.

Own the product roadmap for ensuring its evolution into a premier digital destination for foodservice operators.

Oversee the development optimization and rollout of digital platforms in collaboration with the Digital Experience (DX) team developers and designers.

Ensure and other digital touchpoints provide an engaging seamless user experience with highquality content and functionality.

Lead the 2025 launch of direct commerce enabling Heinz dispensers to be sold directly to operators.

Develop and oversee eCommerce product content strategies ensuring accurate compelling product listings on key distributor platforms such as Sysco US Foods and DOT.

Implement Perfect Screen for AFH ensuring bestinclass product presentation across digital shelves.

Develop and execute B2B digital marketing strategies including:

Direct email marketing to foodservice customers.

AFH social media strategy and content development to drive engagement.

B2B digital media investment and performance tracking ensuring efficient budget allocation and ROI.

Partner with sales and CRM teams to optimize customer targeting segmentation and engagement through digital channels.

Manage marketing relationships with thirdparty eCommerce platforms such as Webstaurant Foodservice Direct and Amazon ensuring cohesive brandaligned marketing programs.

Develop promotional strategies and customer engagement initiatives tailored to eCommerce buyers.

Lead the digital transformation of trade show experiences integrating customized digital solutions to enhance customer engagement at key industry events (e.g. National Restaurant Association Show Pizza Expo).

Ensure each priority trade show delivers a seamless interactive and engaging omnichannel experience for attendees.

People Management Responsibilities:

Team (salaried): 4 directs

Expected Experience & Required Skills:

Bachelors degree in business marketing digital commerce or a related field; MBA or advanced qualifications preferred. Equivalent experience will be considered.

7 to 10 years of experience in digital marketing eCommerce omnichannel marketing or a related field with a strong preference for experience in B2B foodservice or CPG industries.

Proven leadership experience managing direct reports with a track record of building developing and inspiring highperforming teams.

Strategic thinker with the ability to translate business objectives into datadriven customercentric marketing strategies.

Strong analytical skills to interpret complex data sets conduct trend analysis and develop insights that drive measurable business impact.

Resultsoriented problem solver who thrives in ambiguity navigating complex challenges with a proactive and solutionsfocused mindset.

Strong organizational agility able to influence crossfunctional teams and navigate both formal and informal channels to drive .

Deep expertise in B2B and B2C digital marketing omnichannel strategies and digital customer experience optimization.

Handson experience with CRM marketing email marketing digital shelf optimization and eCommerce content management.

Strong background in social media strategy B2B digital media planning and paid media .

Experience leading DTC eCommerce initiatives including platform launches gotomarket strategies and performance measurement.

Understanding of trade show marketing and digital integration for inperson experiences including lead generation and postevent engagement.

Strong crossfunctional collaboration skills with experience working across marketing sales IT product and external vendors to drive unified strategies.

Ability to influence senior executives build relationships across all levels of the organization and drive strategic initiatives.

Strong business acumen with the ability to balance creativity with datadriven decisionmaking ensuring marketing initiatives align with business goals.

Exceptional ability to prioritize delegate and eliminate roadblocks for the team ensuring efficiency and executional excellence.

Proficiency in Microsoft Office Suite (Word Excel PowerPoint Outlook) and relevant marketing tools.

Experience managing vendor relationships overseeing budgets and measuring campaign effectiveness through data analytics.

Must be willing and able to travel up to 10 of the time for business including meetings site visits and customer collaboration sessions.

Work Environment & Schedule:

Our office environment fuels our collaboration connection and community and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in todays workplace. Most officebased employees can work remotely for up to two days each week. Additionally employees subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12month period (in maximum twoweek increments and according to benefits and tax guidelines). Depending on the roles responsibilities and requirements some jobs may be required entirely in the office.

Our Total Rewards philosophy is to provide a meaningful and flexible spectrum of programs that equitably support our diverse workforce and their families and complement Kraft Heinz strategy and values.

New Hire Base Salary Range:

Bonus: This position is eligible for a performancebased bonus as provided by the plan terms and governing documents.

The compensation offered will take into account internal equity and may vary depending on the candidates geographic region jobrelated knowledge skills and experience among other factors

Benefits: Coverage for employees (and their eligible dependents) through affordable access to healthcare protection and savingfor the future we offer plans tailored to meet you and your familys needs. Coveragefor benefits will be in accordance with the terms and conditions of the applicable plans and associated governing plan documents.

Wellbeing: We offer events resources and learning opportunities that inspire aphysical social emotional and financial wellbeing lifestyle for our employees and their families.

Youll be able to participate in a variety of benefits and wellbeing programs that may vary by role country region union status and other employment status factors for example:

• Physical Medical Prescription Drug Dental Vision Screenings/Assessments

• Social Paid Time Off Company Holidays Leave of Absence Flexible Work Arrangements Recognition Training

• Emotional Employee Assistance Program Wellbeing Programs Family Support Programs

• Financial 401kLife Accidental Death & Dismemberment Disability

Location(s)

Kraft Heinz is an Equal Opportunity Employer Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.In order to ensure reasonable accommodation for protected individuals applicants that require accommodation in the job application process may contact for assistance.