Marketing Data Analyst
Marketing Data Analyst
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1 Vacancy
Job Description
Every day Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit debit prepaid and merchant services. Our worldwide team helps over 3 million companies more than 1300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results. We are driven by our passion for success and we are proud to deliver bestinclass payment technology and software solutions. Join our dynamic team and make your mark on the payments technology landscape of tomorrow.
Job Summary
As a part of the Marketing Performance team the Marketing Data Analyst will be a strategic partner to the marketing team leveraging datadriven insights to shape and optimize marketing strategies. This role is integral to translating complex data into meaningful narratives that inform decisionmaking and drive business growth. The Marketing Data Analyst will focus on uncovering trends identifying opportunities and guiding data strategy through deep analysis and advanced data visualization. With a strong understanding of marketing metrics the customer lifecycle and industry best practices this individual will collaborate closely with crossfunctional teams to ensure that datadriven insights are at the forefront of marketing initiatives. The role requires a proactive approach to enhancing marketing performance through data exploration reporting and strategic recommendations.
Key Responsibilities
Conduct data analysis to generate actionable insights that inform marketing strategies decisionmaking and performance improvements.
Query clean and integrate data from multiple sources to prepare datasets for analysis and reporting.
Build and maintain marketing reports dashboards and scorecards to track key performance indicators (KPIs) and marketing metrics.
Perform forecasting benchmarking and exploratory analysis to identify trends opportunities and anomalies in marketing data.
Utilize statistical techniques to validate findings provide datadriven recommendations and analyze the customer lifecycle to improve acquisition retention and engagement.
Design and develop Tableau dashboards and other visualizations to effectively communicate insights to stakeholders.
Collaborate with marketing stakeholders to optimize visualization requirements and ensure dashboards are userfriendly.
Partner with BI and data teams to align data pipelines integrations and models with reporting needs addressing data quality and governance issues.
Support ad hoc analysis requests and the development of marketing scorecards and executive reports to assess marketing impact.
Monitor key metrics such as lead generation conversion rates customer acquisition cost (CAC) and return on marketing investment (ROMI).
Maintain documentation of data analysis processes reporting standards and data visualization guidelines.
Stay informed on marketing analytics trends and best practices to continually enhance the teams capabilities.
Requirements:
Bachelors degree in Marketing Business Statistics Data Analytics Data Science or a related field.
6 years of experience in data analysis reporting or business intelligence preferably within a marketing context.
Strong understanding of marketing metrics the customer lifecycle and marketing best practices.
Experience with data visualization tools such as Tableau Power BI Looker or similar platforms.
Familiarity with querying and analyzing data from data warehouses (e.g. Snowflake BigQuery) and advanced knowledge of data tools like Tableau PowerBI Looker Salesforce Data Studio Excel and Power Query.
Proficiency in SQL and python for querying databases and preparing data for analysis.
Proficiency in data analysis techniques including data cleansing joining and exploratory analysis.
Experience with data visualization best practices and creating engaging visual reports and dashboards.
Strong analytical and problemsolving skills with attention to detail.
Ability to communicate complex data concepts clearly to nontechnical stakeholders.
Familiarity with marketing automation platforms and CRM systems (e.g. Salesforce Marketo Pardot etc).
Knowledge of forecasting techniques and marketing analytics frameworks.
** Data Visualization experience is a plus. Leveraging best practices and creating engaging & interactive visual reports and dashboards.
** Experience with Customer Data Platforms (CDPs) and data integration concepts is a plus
**Experience with data science tools and techniques such as R or Python is a plus.
Minimum Qualifications
- Bachelors Degree
- Relevant Experience or Degree in: No specific field; Combination of relevant training and/ or experience in lieu of degree
- Typically Minimum 8 Years Relevant Exp
Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race color religion sex (including pregnancy) national origin ancestry age marital status sexual orientation gender identity or expression disability veteran status genetic information or any other basis protected by law. If you wish to request reasonable accommodations related to applying for employment or provide feedback about the accessibility of this website please contact .
Required Experience:
IC
Employment Type
Full-Time
