Head of Marketing - Content CAPE
Head of Marketing - Content CAPE
Posted on :
24-04-2025
Employer Active
1 Vacancy
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Job Description
We are looking for an experienced Marketing & Sales leader who wants to build and run a worldclass marketing team. Our business is responsible for bringing the Content from our 3P Partners to Fire TV and Fire Tablet devices and driving customer engagement across our business.
Our devices and services connect our customers to the videos apps and games they love through our Appstore and related products. We also support our developers of these apps and games with the mobile commerce services that power unique experiences in their content. Our business in Japan represents one of our largest international marketplaces.
As the Senior Manager Marketing you will build and lead the strategy for Amazon Appstore across the business. Your primary goal will be to ensure that the activities of our marketing function are strategic efficient scalable and customer obsessed. You will do this as a leader within this business with the responsibility of hiring and developing your team and will evaluate growth opportunities based on industry trends and internal data being responsible for the P&L in UK .You will also work in collaboration with business development devices marketing product marketing finance and advertising teams to develop new features and grow customer adoption and engagement.
The successful candidate is experienced in multiple marketing channels and willing to continuously test and learn and develop a team of marketers who can do the same. In this role you will accountable for the overall performance of our Marketing function developing businesses cases evangelizing new concepts and gaining alignment from senior leadership within Amazon and externally with our App developer partners. He or she must be comfortable in driving high level business decisions thriving in ambiguous situations collaborating with others and building things from scratch.
A successful candidate will be highly analytical resourceful customer focused team oriented and will have an ability to thrive in a fastpaced environment. You will have a proven track record for leading successful marketing teams and programs across multiple touch points.
Key job responsibilities
Build and lead the team; define the marketing strategies that will guide your team and the rest of our business
Work crossfunctionally with business development marketing finance product sales insights and analysts legal and PR to deliver high quality channel management and programs
Lead voice of the customer research programs including brand tracking NPS & CSAT and call listening workshops to anchor teams on customer insights
Continually raise the bar on development of new tests and garner learning across website blog email and sales enablement channels with a customerfirst focus
Enable partner marketing teams and product marketing to leverage channels to drive adoption for new products and services
Own operations and prioritization of channel resources; conduct monthly business reviews and annual resource planning
Ability to identify global stakeholder needs implement prioritization
Experience managing teams
Experience driving direction and alignment with crossfunctional teams
Experience in marketing or marketing research
Experience using data and metrics to measure impact and determine improvements
Experience presenting metrics and progress to goal to senior leadership
Experience in traditional and emerging media channels including TV OOH cinema digital display online video and paid social
Experience leading across multiple locales
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Our devices and services connect our customers to the videos apps and games they love through our Appstore and related products. We also support our developers of these apps and games with the mobile commerce services that power unique experiences in their content. Our business in Japan represents one of our largest international marketplaces.
As the Senior Manager Marketing you will build and lead the strategy for Amazon Appstore across the business. Your primary goal will be to ensure that the activities of our marketing function are strategic efficient scalable and customer obsessed. You will do this as a leader within this business with the responsibility of hiring and developing your team and will evaluate growth opportunities based on industry trends and internal data being responsible for the P&L in UK .You will also work in collaboration with business development devices marketing product marketing finance and advertising teams to develop new features and grow customer adoption and engagement.
The successful candidate is experienced in multiple marketing channels and willing to continuously test and learn and develop a team of marketers who can do the same. In this role you will accountable for the overall performance of our Marketing function developing businesses cases evangelizing new concepts and gaining alignment from senior leadership within Amazon and externally with our App developer partners. He or she must be comfortable in driving high level business decisions thriving in ambiguous situations collaborating with others and building things from scratch.
A successful candidate will be highly analytical resourceful customer focused team oriented and will have an ability to thrive in a fastpaced environment. You will have a proven track record for leading successful marketing teams and programs across multiple touch points.
Key job responsibilities
Build and lead the team; define the marketing strategies that will guide your team and the rest of our business
Work crossfunctionally with business development marketing finance product sales insights and analysts legal and PR to deliver high quality channel management and programs
Lead voice of the customer research programs including brand tracking NPS & CSAT and call listening workshops to anchor teams on customer insights
Continually raise the bar on development of new tests and garner learning across website blog email and sales enablement channels with a customerfirst focus
Enable partner marketing teams and product marketing to leverage channels to drive adoption for new products and services
Own operations and prioritization of channel resources; conduct monthly business reviews and annual resource planning
Ability to identify global stakeholder needs implement prioritization
Experience managing teams
Experience driving direction and alignment with crossfunctional teams
Experience in marketing or marketing research
Experience using data and metrics to measure impact and determine improvements
Experience presenting metrics and progress to goal to senior leadership
Experience in traditional and emerging media channels including TV OOH cinema digital display online video and paid social
Experience leading across multiple locales
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover invent simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.
Required Experience:
Director
Employment Type
Full-Time
Department / Functional Area
Key Skills
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