Media Buyer - BUMP Group

Internal Job Title: Media Buyer
Job Type: Permanent FullTime
Job Location: Ottawa ON
Work Model: Hybrid

Position Summary

As a Media Buyer for BUMP you will work collaboratively with the Marketing Manager to develop procure and implement robust ad strategies across a variety of channels to to enhance brand visibility attract new users and generate conversions for fundraising activities.

Responsibilities

Media Evaluation and Management

• Evaluate media channels technologies and potential advertising platforms to determine their suitability for partner campaigns.
• Work with media vendors regarding tactical aspects of the media buy to meet campaign objectives.
• Keep abreast of industry trends new media opportunities and emerging technologies.

Campaign Management

• Strategize lead execute and optimize advertising campaigns across channels to meet and exceed partners KPIs including:
  • A/B testing for audiences creatives or placements to formulate recommendations for current and future campaigns.
  • Recommendations on the efficient allocation of ad spend to maximize ROAS.
  • Positioning concepts segmentation creative message distribution measurement and optimization.

Partner Analysis & Insights

• Conduct indepth analyses of partner brands to fully grasp their unique needs value propositions and goals.
• Utilize digital advertising platforms to gather insights and formulate actions to increase revenue growth for partners.
• Produce regular reports and dashboards to measure campaign outcomes and deliver actionable insights to partners.

Schedule Planning

• Develop comprehensive advertising schedules covering client onboarding campaign launch and ongoing account management.

Qualifications :

Education and Knowledge

• Bachelors degree in marketing (or related field) or an equivalent combination of education and additional relevant work experience
• Knowledge of the following:
  • Media channels ad formats audience targeting
  • Market research and analysis
  • Budget forecasting and management
  • Performance metrics (e.g. ROAS impressions frequency etc.
  • Ad Tech platforms (e.g. Meta Ads Manager Google Ads etc.

Soft Skills and Competencies

• Critical thinking skills
  • Analysis problemsolving
• Interpersonal skills
  • Communication teamwork and collaboration
• Organizational skills
• Time management and prioritization skills
• Attention to detail
• Results focused
• Growth mindset

Experience

• 35 years of experience managing paid social campaigns and traditional media campaigns

Mandatory Requirements

• Language: Fluency in English (reading writing speaking); fluency in French is an asset

Additional Information :

BUMP is a division of Canadian Bank Note Company (CBN) a trusted leader in secure technology solutions for governments and businesses worldwide. CBN operates across various business domains including currency production border security civil identity driver identification and vehicle information excise control and lottery and charitable gaming.

BUMP is committed to fostering a diverse and inclusive workplace where all employees are treated with dignity and respect. We are proud to be an equal opportunity employer and do not discriminate on the basis of race color religion sex national origin age disability veteran status sexual orientation gender identity or any other legally protected status.

We provide equal employment opportunities to all individuals including women Indigenous Peoples persons with disabilities visible minorities and members of the 2SLGBTQ community. Our commitment to equity extends to all aspects of employment including recruitment hiring promotion compensation benefits training and development. As part of our commitment to providing an inclusive barrier free selection process we ask that if you are contacted regarding the competition for this position you advise the interview coordinator or any accommodation measures you may require.

At BUMP we value the unique perspectives and experiences that each employee brings to our organization and we are committed to maintaining a workplace that reflects the diverse communities we serve. We believe that diversity and inclusion drive innovation and success and we strive to create an environment where every employee can thrive and contribute to our collective goals.

Remote Work :

No

Employment Type :

Fulltime