Sr Marketing Associate Lifecycle Loyalty
Sr Marketing Associate Lifecycle Loyalty
Posted on :
23-04-2025
Employer Active
1 Vacancy
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Share
Send me jobs like this
Job Alert
You will be updated with latest job alerts via emailValid email field required
Send jobs
Job Description
At Backcountry our mission is to connect people to their passions. Our four online storesBackcountry Competitive Cyclist MotoSport and SteepandCheapaim to supply our customers with the gear knowledge and inspiration necessary to get out there and chase down lifes greatest moments. We do this by providing the biggest and best assortment of premium outdoor products superior shopping experience personalized Gearhead expertise lightningfast and accurate fulfillment and inspirational informative and communitycentered content.
Were looking for a motivated performancedriven Senior Marketing Associate Lifecycle & Loyalty to join our team. This role will challenge you to blend strategic thinking with handson . It demands curiosity analytical rigor and the ability to move quickly while maintaining meticulous attention to detail. If you love the fast pace of ecommerce thrive on turning data into action and are excited about directly impacting customer engagement and loyalty we invite you to join us.
This role is challenging above and beyond the daytoday responsibilities youll have a big role within a fastpaced team.
This position will report into the Director Retention.
What you get to do every day:
- This role blends strategy and providing the opportunity to truly own initiatives from ideation through implementation. Youll have a meaningful impact on how we interact with our customers driving deeper connections and lasting loyalty.
- Design and evolve Backcountrys crosschannel lifecycle strategywith a sharp focus on growing LTV repeat purchase rate frequency and longterm customer satisfaction.
- Own endtoend lifecycle campaign including segmentation journey logic dynamic content personalization QA deployment and analysis.
- Lead the implementation and optimization of our loyalty program anchored in customer insights commercial impact and seamless integration across our systems.
- Serve as the goto expert on what our CRM platform can (and cant) doand how to push its limits. Stay ahead of trends in CRM tech deliverability and operational best practices.
- Monitor platform and campaign healthbounces complaints deliverability issues and data sync errorsand own incident response plans.
- This overview isnt exhaustivewere always evolving and your responsibilities will too. Youll have plenty of opportunities to take initiative grow your role and explore new ideas.
What you bring to the role:
- 4 years of experience in CRM retention lifecycle or email marketingpreferably in a fastpaced ecommerce or DTC environment.
- Experience handson in executing email marketing campaigns using ESPs.
- Strong organizational skills with meticulous attention to detail.
- Strong analytical skillsyou can comfortably interpret data run tests and make datadriven marketing decisions.
- A collaborative attitudeyou build positive relationships and communicate effectively across teams.
Whats in it for you
- Competitive compensation
- Medical/Dental/Vision benefits through Greenshield Health Benefits 100 employer paid!
- Company Provided Life Insurance equal to one year salary
- RRSP matching
- 3 weeks vacation 5 Paid Sick Days
- Birthday off with pay!
- Paid holidays
What our interview process looks like:
- Depending on the position our application and interview process may vary but here are some of the ways we get to know you better:
- Step 1: Match most of the requirements and qualifications for the position We want to chat. A recruiter will reach out to you via email to schedule some time to learn more about our company and get to know you better. Remember youre also interviewing us!
- Step 2: Our assessments (if applicable to the role) measure your analytical and business acumen. We use them to better understand your expertise. Each person interviewing for the same role receives the same assessment which helps us evaluate candidates equally and consistently.
- Step 3: Virtual or inperson interviews depending on your location. Our hiring team will learn more about your prior experience and challenges youve faced. Be prepared with detailed examples. Concise and wellorganized answers are ideal.
- Step 4: Offer! This is where things get really exciting. We gather all data from your interviews and conduct a final review. If qualified for the position your recruiter will connect with you via phone to present a verbal offer we know youll be excited about.
$75000 $90000 a year
Our preference is for candidates who reside near our hub in Toronto Ontario.
The CSC family of brands provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal provincial state or local laws.
The CSC family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures. If you need assistance or an accommodation due to a disability please contact .
#LIRemote
Required Experience:
Senior IC
Employment Type
Remote
Key Skills
Report This Job
Disclaimer: Drjobpro.com is only a platform that connects job seekers and employers. Applicants are advised to conduct their own independent research into the credentials of the prospective employer.We always make certain that our clients do not endorse any request for money payments, thus we advise against sharing any personal or bank-related information with any third party. If you suspect fraud or malpractice, please contact us via contact us page.
