Oversee of Skyrizi & Rinvoq nonpersonal promotion (NPP) & peer2personal (P2P) RMM team and Gastroenterology access manager (GAM) team. Work in a teambased environment to ensure NPP & P2P and RMM & GAM activities support and align with portfolio maximization goals. Engage with CD & UC Head of Marketing to ensure successful collaboration across Gastro marketing teams. Effectively orchestrates work across internal teams and external partners when needed.
Responsibilities:
- Vision and Strategy:
- Provide overarching leadership and direction for Marketing vision strategies plans and resource investment for franchise and/or functional unit. Align and lead the of strategy. Encompass a One AbbVie mindset and perspective in all strategies.
- Provide direction to HCP marketing and GAM efforts to support Gastro portfolio goals.
- Actively engage with CD & UC Head of Marketing to ensure successful collaboration across Gastro marketing teams.
- Leadership:
- Set tone and priorities for scale and scope of accountability. Influence and persuade across multiple external and internal constituents (stakeholders and partners). Lead and develop direct indirect and crossbusiness team. Infuse AbbVie Ways of Working and Talent Philosophy in daytoday leadership and management of the business. Uses coaching effectively and efficiently to create highperforming inclusive teams and elevate teams marketing skills and knowledge.
- Provide leadership to large team that encompasses both NPP & P2P RMMs and GAM.
- Provide strategic leadership over RMM team that is responsible for understanding customer insights and developing use of innovative marketing resources (peer to peer programming spend allocations speaker utilization and programs) based on regional market dynamics.
- Oversee HCP Marketing Director and support management and building of KOL relationships.
- Action and Accountability:
- Determine appropriate action tracking and monitoring of Marketing Plans by employing marketing skills including the Mx2.0 framework.
- Market Awareness:
- Maintain focus on and consistently triangulate market dynamics constituents needs and business priorities to determine best marketadvantaged course of action.
- Strategic Impact:
- Formulate and adjust business plans and actions to achieve business objectives and goals including financial constituents and market results. Grow and gain share and penetration. Take and recommend appropriate strategic decisions and actions for the best interest of AbbVie the Gastro portfolio and Skyrizi at the varying life cycle stages.
Qualifications :
- Bachelors Degree required
- 10 years of marketing experience required
- Prior director level experience required
- Prior brand marketing or sales experience preferred
- Understanding of buyandbill preferred
- Infield leadership experience preferred
- Crossfunctional and/or similar experiences preferred; including field sales finance regulatory research & development and other relevant business functions like Managed Care MABI
Preferred:
- Has experience leading People Leaders This role has direct reports who are Directors and lead matrixed teams below them supporting both inhouse and fieldbased roles.
- Previous BrandLeadership experience of a flagship product
Additional Information :
Applicable only to applicants applying to a position in any location with pay disclosure requirements under state or local law:
The compensation range described below is the range of possible base pay compensation that the Company believes in good faith it will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location and we may ultimately pay more or less than the posted range. This range may be modified in the future.
We offer a comprehensive package of benefits including paid time off (vacation holidays sick) medical/dental/vision insurance and 401(k) to eligible employees.
This job is eligible to participate in our shortterm incentive programs.
This job is eligible to participate in our longterm incentive programs
Note: No amount of pay is considered to be wages or compensation until such amount is earned vested and determinable. The amount and availability of any bonus commission incentive benefits or any other form of compensation and benefits that are allocable to a particular employee remains in the Companys sole and absolute discretion unless and until paid and may be modified at the Companys sole and absolute discretion consistent with applicable law.
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Work :
No
Employment Type :
Fulltime