Social Media Copywriter
Social Media Copywriter
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Job Description
About PhonePe Group:
PhonePe is Indias leading digital payments company with 50 crore 500 Million) registered users and 3.7 crore 37 Million) merchants covering over 99 of the postal codes across India. On the back of its leadership in digital payments PhonePe has expanded into financial services (Insurance Mutual Funds Stock Broking and Lending) as well as adjacent techenabled businesses such as Pincode for hyperlocal shopping and Indus App Store which is Indias first localized App Store. The PhonePe Group is a portfolio of businesses aligned with the companys vision to offer every Indian an equal opportunity to accelerate their progress by unlocking the flow of money and access to services.
Culture
At PhonePe we take extra care to make sure you give your best at work Everyday! And creating the right environment for you is just one of the things we do. We empower people and trust them to do the right thing. Here you own your work from start to finish right from day one. Being enthusiastic about tech is a big part of being at PhonePe. If you like building technology that impacts millions ideating with some of the best minds in the country and executing on your dreams with purpose and speed join us!
JOB DESCRIPTION
Job Title: Social Media Copywriter Storytelling Specialist
Location: Bangalore
About Us:
by PhonePe is a fastgrowing stockbroking company passionate aboutempowering individuals to achieve financial freedom. By leveraging the power ofstorytelling we aim to make investing relatable accessible and engaging for ouraudience. Were looking for a Social Media Copywriter who can craft compellingnarratives tailored for platforms like Instagram YouTube Twitter LinkedIn andWhatsApp capturing the attention of the next generation of investors.
Key Responsibilities:
Create platformspecific content: Write engaging content captions scriptstweets and WhatsApp copy optimized for maximum impact on InstagramYouTube Twitter and WhatsApp.
Tell stories that resonate: Simplify complex financial concepts throughrelatable and creative storytelling that connects emotionally with our audience.
Develop impactful campaigns: Work with the marketing and creative teamsto ideate and execute social media campaigns that spark conversation andbuild brand trust.
Mastery in short form content: Craft compelling short form content forplatforms like Instagram Twitter WhatsApp which will break the monotony offinance content being boring
Stay on top of trends: Monitor social media trends hashtags and platformupdates to ensure our content stays relevant and engaging.
Leverage WhatsApp for engagement: Create concise actionable andcommunityoriented messages tailored to WhatsApp's unique communicationstyle.
Analyze and optimize: Use analytics to track performance iterate oncontent and deliver measurable improvements in engagement and growth.
Who You Are:
A social storyteller: You excel at crafting content thats visually aligned andemotionally engaging tailored to each platforms unique audience.
Creative first: You have a vision for a creative output. Finance knowledge isgreat to have but not a must have.
Quick on your feet: You can spot trends early and adapt storytellingstrategies to ride the wave.
Audiencefirst mindset: You understand the nuances of different platformsand can adjust tone and style to meet audience expectations.
Qualifications:
34 years of experience in social media copywriting with a proven trackrecord of creating content for Instagram Twitter and WhatsApp.
A portfolio showcasing your ability to craft platformspecific engaging andresultsdriven content.
Familiarity with creating captions tweets and shortform content.
Experience using social media analytics tools to measure performance andrefine strategies.
What We Offer:
The opportunity to shape the social media voice of a brand revolutionizinginvesting.
A dynamic collaborative work environment that values creativity andinnovation.
Competitive salary and benefits package.
The chance to grow your expertise in both social media storytelling and thefinance industry.
PhonePe Full Time Employee Benefits (Not applicable for Intern or Contract Roles)
- Insurance Benefits Medical Insurance Critical Illness Insurance Accidental Insurance Life Insurance
- Wellness Program Employee Assistance Program Onsite Medical Center Emergency Support System
- Parental Support Maternity Benefit Paternity Benefit Program Adoption Assistance Program Daycare Support Program
- Mobility Benefits Relocation benefits Transfer Support Policy Travel Policy
- Retirement Benefits Employee PF Contribution Flexible PF Contribution Gratuity NPS Leave Encashment
- Other Benefits Higher Education Assistance Car Lease Salary Advance Policy
Working at PhonePe is a rewarding experience! Great people a work environment that thrives on creativity the opportunity to take on roles beyond a defined job description are just some of the reasons you should work with us. Read more about PhonePe on our blog.
Employment Type
Full Time
