Marketing Manager

At MBK Senior Living were committed to putting people first our residentsandteam members. Exceeding expectations and enriching lives drives our daytoday. And its all powered by Yoi Shigoto a Japanese concept that translates to good quality work. Its more than a mantra. Its part of our companywide commitment to build trust set high standards and develop potential in ourselves and others!

Whether youre looking for a flexible parttime job or the pathway to a lasting career youll find it here at MBK Senior Livingand a whole lot more! When you join the MBK Senior Living team youll enjoy:

Impacting lives and building lasting relationships

Executing exceptional signature programs in dining fitness wellness and care

A supportive community team that encourages personal and professional growth and celebrates your

success

A funfilled energetic environment thats centered in hospitality and highquality service

Competitive salaries

Professional development training and personal coaching through our Mentor Buddy and Executive

Director in Training Programs

Education loan assistance & scholarships

Financial and legal services

Team Member discounts

Health and Wellness resources

Fulltime benefits include:

Rich benefits package including Medical Dental Vision and 401k matching up to 4

Childcare and eldercare assistance

Flexible spending accounts

If youre looking for a place where you can make an impact find purpose and joy and receive the training tools and support to reach your career goals look no further apply today!

Job Description

Job Summary: The Marketing Manager will work closely with the Corporate Director of Marketing Corporate Director of Communications in house Graphic Designer Regional Directors of Sales and the SVP of Sales and Marketing to effectively implement and execute marketing strategies and campaigns that align with company goals and contribute to the growth and success of MBK Senior Living. Key responsibilities include managing branding efforts creating and distributing marketing collateral overseeing online presence marketing reporting and analytics and ensuring seamless coordination with external vendors partners and consultants.

The Marketing department is a highly collaborative team that values open communication and shared goals. We emphasize teamwork and recognize that our collective efforts are the key to achieving successful outcomes Better Together.

Supervisory Responsibilities:

• Individual Contributor

Duties & Responsibilities:

• Work with the Corporate Director of Marketing to develop and execute comprehensive marketing strategies and plans to achieve business objectives.
• Manage the planning and of marketing campaigns across various channels (digital social email events print etc..
• Manage relationship and serve as subject matter expert with digital agency for website development and updates.
• Oversee website content and pricing updates.
• Assist in managing the marketing budget ensuring optimal allocation of resources.
• Track and analyze marketing performance metrics (ROI KPIs etc. to optimize campaigns and improve results.
• Work with Corporate Director of Marketing and Regional Directors of Sales to plan prepare and send email and direct mail campaigns including pulling target audience lists from the CRM.
• Maintaining brand positioning and consistency across all marketing materials and platforms
• Collaborate with the Corporate Director of Marketing and Corporate Director of Communications on content development.
• Run and maintain various weekly monthly quarterly and annual marketing reports.
• Liaise with external vendors to execute promotional events and campaigns.

Education Requirements:

• Bachelors degree in marketing business or related field.

Experience Requirements (in years):

• Preferred 3 5 years of experience in a marketing role.
• Strong understanding of marketing principles and strategies.
• Excellent communication skills writing and verbal.
• Experience in implementing marketing strategy and managing campaigns and budgets.
• Analytical mindset with eye for creativity.
• Previous experience with data reporting and analysis tools such as Google Analytics and other CRM.
• Knowledge of various marketing channels and platforms: digital advertising website management (CMS) social media print production and direct mail.
• Strong project management multitasking and decisionmaking skills.
• Must be able to work during normal business hours and at our office in Irvine CA 3 days per week.

Required Competencies/Licenses/Certifications:

• Microsoft Suite competency: Proficient in Microsoft Office including Outlook Excel Word PowerPoint and Teams.
• Welcome Home HubSpot and WordPress experience a plus.
• Experience with Google Analytics and other website reporting tools.
• Operating knowledge of Adobe Creative Suite.
• Working knowledge of print production process

Physical Demands & Work Environment:

• Must be mobile and able to perform the physical requirements of the job bending kneeling stooping pushing pulling and repetitive motion.
• Ability to sit and work at a computer for long periods of time.
• Able to move intermittently throughout the workday and between divisions.
• Ability to lift/carry up to 30 lbs. and push up to 20lbs. as necessary.
• Some travel required.

Pay: $80000$90000/annually

We are not currentlyaccepting unsolicited assistance from recruitment agencies for this position. All candidates must apply directly through our careers page or other designated platforms.

Inspiring people creating experiences and supporting goals are just a few ways MBK Senior Living creates a positive work environment. Its how we support our team members serve our residents and achieve our pursuit to be the senior living provider of choice in each market we serve.

MBK Senior Living has pursued this goal for more than 30 years. Currently the company owns and operates 35 Independent Living Assisted Living and Memory Care services in senior living communities throughout the Western United States. Were proud to have been ranked among the Top 50 Best Workplaces in Aging Services by Fortune magazine and certified as a Great Place to Work by the Great Place to Work Institute since 2017.

MBK is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex disability age sexual orientation gender identity national origin veteran status genetic information or other protected reason. Our company is committed to providing access equal opportunity and reasonable accommodation for qualifying individuals in employment its services programs and activities. To request reasonable accommodation contact.

Regulatory Disclosures for Senior Living Communities with Medicaid Residents: An Excluded Party is a person that the federal or state government found not eligible to provide care and services in a facility that receives Medicare or Medicaid funding. If employed at one of our senior living communities that receives Medicare or Medicaid funding team members must not be considered an Excluded Party as defined by the U.S. Department of Health and Human Services any state Medicaid Programs and any additional federal and state government contract programs. If as a team member you learn that you are an Excluded Party at any time you must present your Excluded Party notice letter to your supervisor immediately.

Other Regulatory Requirements:If employed at one of our senior living communities team members must continually comply with certain laws and regulations that impact the company including but not limited to as applicable state licensing regulations the Health Insurance Portability and Accountability Act of 1996 (HIPAA) Resident Rights as defined by the U.S. Department of Health and Human Services and any other federal or state laws relating to team members professional licenses.

HIPAA Disclosure:

All Team Members prior to commencing employment and once employed must not be considered an Excluded Party as defined by the Medicare and state Medicaid Programs as well as other federal and state government contract programs. If as an associate you learn you are an Excluded Party you must present your Excluded Party notice letter to your supervisor immediately. An Excluded Party is a person that the federal or state government found not eligible to provide care and services in a Community that receives Medicare or Medicaid funding. In addition at all times during your employment all associates must be in compliance with certain laws and regulations that affect the company including but not limited to Resident Rights HIPAA State licensing regulations and those laws relating you an associates professional license.