Manager Influencer Marketing

SeaWorld is a worldrenowned leader in the themedpark and entertainment industry. Our success is built on a passion for caring for animals and a dedication to delivering positive memorable experiences to people from around the world. Were also committed to helping ambitious people achieve their professional best. Were always seeking exceptionally skilled and knowledgeable individuals to join our team.

What you get to do:

Transform and develop a robust influencer marketing program for United Parks & Resorts. In this role youll report to the Corporate Director of Social Media & Digital Engagement while partnering with park marketing teams to bring influencer campaigns to life. The candidate should be wellversed in existing and emerging social media platforms and trends knowledgeable on upandcoming influencers and media outlets and can act as a resource to the team with fresh and original ideas that can position the brands as competitive leaders within the industry.

You will:

• Manage develop and execute global influencer strategies to maximize digital visibility press coverage and positive consumer engagement
• Collaborate with internal cross functional teams to align and execute strategies that support the needs of the business
• Develop creative briefs for influencer campaigns
• Manage annual budget and track KPIs for influencer initiatives
• Develop recaps and reporting to evaluate ROI on influencer campaigns
• Partner with park PR/social teams on trade influencer programs establishing consistency and maximizing outputs
• Provide comprehensive global communications for local markets guidance & implementation including: influencer toolkits experiential activations creative mailers etc.
• Partner with Legal as needed on influencer contracts usage rights etc.
• Partner with corporate paid media team and media agency on strategy & logistics for whitelisting/boosting influencer content
• Involvement with partners (i.e. CocaCola) on cobranded influencer campaigns throughout the year
• Manage library/sourcing of UGC from influencers and park fans
• Perform other duties as assigned

What is takes to succeed:

• 2 years experience within the theme park travel or hospitality industry preferred
• 2 years in influencer management or related field
• 4 year degree in Marketing Communications or other related field
• Selfstarter with strong interpersonal skills developing and maintaining relationships with park marketing teams
• Experience with managing budget negotiating rates and building recaps to better understand ROI
• Proficient in Microsoft Office Google Analytics and other influencer marketing platforms (i.e. Upfluence)
• Strong written and oral communication skills with attention to detail
• Demonstrated project management and organizational skills

The perks of the position:

• Paid Time Off
• Complimentary Park Tickets and Passes
• Park Discounts on Food and Merchandise
• Medical Dental and Vision Insurance
• 401K Retirement plan
• Voluntary Insurance
• Life Insurance
• Disability Benefits
• Tuition Reimbursement
• Dependent and Health Care Flexible Spending Accounts
• Employee Assistance Program
• Legal Assistance Plan

EEO Employer:

SEAWORLD PARKS & ENTERTAINMENT IS AN EQUAL OPPORTUNITY EMPLOYER. ALL APPLICANTS WILL BE CONSIDERED WITHOUT REGARD TO AGE RACE COLOR RELIGION SEX NATIONAL ORIGIN SEXUAL ORIENTATION PREGNANCY GENDER IDENTITY OR EXPRESSION DISABILITY OR COVERED VETERAN STATUS.