Marketing Director
Marketing Director
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Job Description
Location: Toronto ON Hybrid
In this position youll be based in the Toronto office for a minimum of three days a week with the flexibility to work from home for some of your working week. Find out more about our flexible work culture at give you a world of potential
Are you ready to make a significant impact As the Marketing Director for North America Issuer Services youll collaborate with top leadership to craft and execute integrated marketing plans that drive growth and elevate the Computershare brand in the Canadian market. This pivotal role offers the opportunity to leverage your expertise in Canadian markets client insights and competitive positioning to create compelling marketing strategies and engagement programs. Join us and be at the forefront of delivering innovative marketfocused solutions that strengthen client relationships and propel our business forward.
A role you will love
Reporting to the Head of North America Issuer Services Marketing you will be essential in building the marketing strategy and plan for Canada developing strong value propositions and creating impactful programs to drive business development engagement and retention. You will craft sales enablement tools develop thought leadership content and build integrated crosschannel marketing campaigns. Additionally you will evaluate event opportunities oversee planning and and manage marketing and budget to deliver bestinclass practices and demonstrate ROI.
Some of your key responsibilities will include:
- Develop marketing strategy and build marketing plans to generate awareness engagement client retention and drive Computershares growth and expansion in Canada closely aligned to business objectives and key stakeholders.
- Develop compelling and segmented value proposition(s) for Issuer Services and adjacent solutions aligned with Computershares brand and North American issuer value proposition; create messaging collateral and tools to drive differentiation and support the business development and relationship management processes relating to future clients strategic advisors/law firms and existing clients.
- Lead the development of gotomarket programs for existing and new solutions and capabilities across Canadian business segments and regions including development of relevant content collateral touch points campaigns and programs designed to drive engagement accelerate the sales cycle and strengthen client retention within the Canadian market. Collaborate with key business stakeholders to define key priorities objectives and programs.
- Support the delivery of various sales enablement and sales pursuit/RFP initiatives.
- Plan and execute inmarket tradeshow/conferences and events programming within the Canadian market and specific to local regions collaborating with the Global Issuer Services Events Team and relevant business partners across North America. Provide messaging and content support for local industry and inmarket events.
- Collaborate across the North American and Global Issuer and Computershare Marketing Teams to deliver marketing program excellence and best practices. Evaluate opportunities to continually improve the marketing mix and endtoend marketing .
- Functions as the primary contact and marketing lead for the Issuer Services business in Canada collaborating with business leadership in Canada to manage regional marketing priorities. Work closely with team members across all North American and Global marketing functions and channels to ensure messaging content and digital channels are consistent and relevant for Canadian market.
- Develop and manage the Canada marketing plan and budget and evaluate ongoing effectiveness of marketing activities and programs.
- Review and report on marketing performance.
What will you bring to the role
- Bachelors degree in marketing strategy or management; Masters degree is a plus.
- 10 years of marketing experience in financial services or fintech with a focus on client engagement acquisition and retention. Experience with equities/issuer solutions and/or complex financial services solutions is a plus.
- Strategic thinker who can quickly assess a situation business opportunity or challenge synthesize information collaboratively devise a plan and execute by rolling up sleeves to do the work or align internal or external resources to deliver.
- Proven track record in developing and executing highimpact B2B marketing programs and gotomarket strategies. Experience incorporating competitive and market trends client satisfaction/voice of client data and other analyses to develop strategic and tactical marketing plans that drive engagement growth and retention.
- Strong skills in digital product content and influencer marketing with attention to detail in analyses and communications.
- Excellent interpersonal and relationshipbuilding skills with the ability to influence and align diverse views.
- Exceptional project management skills able to organize prioritize and thrive in a fastpaced matrixed environment.
- Strong critical thinking abilities with a focus on analytical rigor to measure marketing performance.
- Experience with Eloqua Salesforce and other marketing tools as well as in AccountBased Marketing (ABM) is a plus.
- People management experience including attracting and developing talent is a plus.
If this sounds like a role and team youd love to be a part of apply today!
Rewards designed for you
Ours is a welcoming and closeknit community with experienced colleagues ready to help you grow. At Computershare youll find new friendships a strong sense of belonging and an inclusive culture that appreciates and recognises individual contributions.
Flexible work to help you find the best balance between work and lifestyle.
Health and wellbeing rewards that can be tailored to support you and your family.
Invest in our business by setting aside salary to purchase shares in our company and youll receive a company contribution as well.
Extra rewards ranging from recognition awards and team get togethers to helping you invest in your future. Visit for details.
And more. Ours is a welcoming and closeknit community with experienced colleagues ready to help you grow. Our careers hub will help you find out more about our rewards and life at Computershare visit #LIHybrid
Required Experience:
Director
Employment Type
Full-Time
