Job Title: Digital Marketing Executive (Open Source Projects)
Location: Science City Road Ahmedabad
Salary: Up to 28000/month
Experience: 12 years
About the Role:
We are seeking a motivated and resultsdriven Digital Marketing Executive with a keen interest in opensource solutions for the education sector. In this role you will help promote and expand the reach of an opensource platform designed for efficient management of students faculty courses and classes across universities colleges and schools. You will play a key role in developing digital marketing strategies executing campaigns and driving user engagement.
Key Responsibilities:
- Develop and execute digital marketing campaigns to promote the opensource platform for educational institutions.
- Utilize SEO SEM email marketing and social media platforms to drive traffic awareness and engagement with the platform.
- Analyze performance data to optimize campaigns and improve ROI.
- Create engaging content including blogs newsletters social media posts and advertisements aligned with the target audience of educators administrators and students.
- Work with the design and content teams to ensure consistent branding and messaging across digital platforms.
- Monitor social media channels and respond to queries feedback and engage with the community to build relationships.
- Track and report on campaign performance using analytics tools like Google Analytics SEMrush etc.
- Stay updated with the latest digital marketing trends tools and best practices.
Required Skills and Qualifications:
- 12 years of experience in digital marketing preferably within the education or opensource sector.
- Strong knowledge of SEO SEM Google Ads social media marketing and email marketing.
- Proficiency in content creation and copywriting for various digital platforms.
- Experience with analytics tools (Google Analytics SEMrush etc. to measure campaign success.
- Strong communication and presentation skills.
- Ability to work independently and collaborate effectively with crossfunctional teams.
- Familiarity with opensource principles and the education technology sector is a plus.
- Basic knowledge of web technologies (HTML CSS) is a plus.
Preferred Skills:
- Experience with marketing automation tools (HubSpot Mailchimp etc..
- Knowledge of graphic design tools like Canva or Adobe Creative Suite.
- Experience with community management and online forums.
What We Offer:
- Competitive salary of up to 28000 per month.
- Opportunity to work on impactful opensource projects in the education sector.
- A creative and dynamic work environment.
- Career development opportunities with ongoing learning and exposure to new digital marketing trends.
- Collaborative team culture with a chance to make a real difference in education technology.
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