Senior Digital Marketing Communications Manager 47623

Description

Join our team:

At Koodo were on a mission to give Canadians a happy mobile experience. Our team is seeking a dynamic Senior Digital Marketing Manager to lead our brands digital strategy and performance marketing initiatives. This role combines strategic leadership with handson digital expertise to drive growth and innovation across our digital channels.

In this exciting position youll manage Koodos digital marketing ecosystem from developing comprehensive performance marketing strategies to overseeing the of sophisticated digital campaigns. Youll work closely with crossfunctional teams agency partners and key internal and external stakeholders to produce highquality integrated advertising campaigns optimize our digital presence and drive measurable business results.

Heres the impact youll make and what well accomplish together:

Strategic Leadership & Planning

• Lead comprehensive digital marketing and paid media strategies across Koodos product portfolio (Mobility Internet and Streaming) specializing in lowerfunnel campaigns while providing digital consultation for mid and upperfunnel initiatives
• Oversee budget allocation and media planning to maximize ROI across channels

Budget & Resource Management

• Decide on highlevel media mix modeling between SEM display social and other channels
• Manage endtoend budget allocation and tracking including media purchase authorizations and financial trackers updates
• Provide strategic guidance on budget reallocation to address immediate business needs assessing the loading impact of various scenarios

Performance Marketing Excellence

• Orchestrate performance marketing campaigns through comprehensive audience targeting strategies while leveraging campaign data and business objectives
• Drive sophisticated SEM strategy and demonstrating deep platform expertise to optimize campaigns manage complex account structures and deliver growth through strategic keyword targeting ad copy innovation and performance analytics
• Collaborate with agency partners to develop and define media targets for key KPIs at each stage of the Performance Digital funnel

Campaign Management & Optimization

• Conduct regular audits of live digital campaigns verifying key elements such as targeting ad delivery and landing pages while promptly identifying and escalating any discrepancies for swift resolution
• Steer the brands digital marketing testing roadmap developing and coordinating A/B experiments landing page optimization and Beta product trials
• Align paid and organic search strategies through strategic partnerships with the SEO team identifying crosschannel synergies to maximize overall search effectiveness

Analytics & Reporting

• Drive datadriven decision making through comprehensive performance analytics translating campaign insights into strategic recommendations for senior leadership via scorecards and quarterly business reviews.
• Ad tech
• Lead digital transformation initiatives including new channel adoption data source integration Media Mix Modeling and attribution frameworks while adapting strategies for emerging market challenges such as cookieless environments
• Act as technical liaison between agency and internal technical teams to drive floodlight strategy coordinating implementation of new pixels troubleshooting technical issues and optimizing data collection to enhance performance measurement

Crossfunctional Partnership

• Build and maintain relationships with key partners (Google Meta etc. agency partners as well as internal and external stakeholders
• Work closely with pricing sales and product teams to align business objectives

Qualifications

Youre a missing piece of the puzzle

• 5 years of experience in digital marketing preferably with a mix of clientside and agency experience
• Undergraduate degree in marketing or a related field
• Demonstrated expertise in SA360 Adobe Analytics and GA4 with exposure to CM360 Meta and DV360 considered an asset
• Excellent grasp of SEM strategy and management website metrics ecommerce and social media
• Strong numerical aptitude and meticulous attention to detail essential for managing complex campaigns and budgets
• Superior analytical skills with the ability to organize and extract actionable insights from complex data sets
• Critical thinking skills and business acumen to drive results
• Demonstrated ability to manage multiple projects prioritize work and deliver on time and on budget
• Strong interpersonal skills to motivate and coordinate crossfunctional teams
• Action and resultsoriented personality
• Initiative sense of urgency and selfdirection in a fastpaced environment
• French language skills are considered an asset

Why join us

• Flexibility to work inoffice virtually or a combination of both
• $5000 for mental health support annually
• Up to $700 wellbeing allowance
• Maternity and parental leave topup
• Generous employee pension and share plan with matching programs
• Team member discounts on TELUS products and services

If youre a strategic thinker with a passion for digital innovation and a track record of driving marketing success we want to hear from you!