Senior Market Manager - Campaigns 47182
Senior Market Manager - Campaigns 47182
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Salary Not Disclosed
1 Vacancy
Job Description
Description
Join our team and what well accomplish together
TELUS Health is empowering every person to live their healthiest life. Guided by our vision we are leveraging the power of our leading edge technology and focusing on the uniqueness of each individual to create the future of health. As a globalleading health and wellbeing provider encompassing physical mental and financial health TELUS Health is improving health outcomes for consumers patients healthcare professionals employers and employees.
As the Senior Marketing Manager Campaigns & Demand Generation youll play a crucial role in driving the paid campaigns and demand gen supporting our top of funnel and content marketing globally. Youll build the engine that creates awareness of our organization thought leadership and optimizes paths to conversion for employers and partners worldwide. Together well drive demand increase brand visibility and encourage meaningful engagement with our target audiences.
What youll do
- Develop and execute datadriven multichannel demand generation strategies targeting Global markets
- Lead endtoend campaign management with budgets of >$1M across paid digital channels (LinkedIn Google ads emerging channels etc.
- In collaboration with regional teams develop market sizing audience targeting and segmentation strategies to optimize spend content development and find growth opportunities to stay ahead in the market
- Optimize conversion paths through advanced marketing analytics and attribution modeling
- Collaborate with the larger team to manage marketing automation platforms to create sophisticated nurture campaigns
- Create comprehensive performance dashboards and ROI analysis for stakeholder reporting
- Manage relationships with external agencies and vendors related to paid marketing initiatives
- Mentor and guide junior team members in paid digital marketing practices
Qualifications
What you bring
- Bachelors degree in Marketing Digital Media or a related field
- 7 years of experience in digital marketing with a strong focus on paid campaigns
- Proven track record of developing and implementing successful digital marketing strategies for global brands
- Strong business acumen with an ability to evaluate ideas against business needs and success criteria
- Indepth knowledge of best practices for campaigns and user journeys at the top of funnel
- Expertise in paid digital advertising platforms including but not limited to LinkedIn Google Ads
- Strong analytical skills with experience gleaning key insights for optimization
- Excellent project management communication and presentation skills
- Ability to work collaboratively in a fastpaced crossfunctional environment
Great to haves
- Selfstarter able to work independently; anticipates needs and takes initiative
- Analytical able to quickly synthesize key information and take action to drive results
- Organized excellent time management and prioritization skills
- Adaptable comfortable working in a dynamic quickly evolving environment
- Problemsolver able to easily pivot and find new innovative solutions
- Teamoriented exceptionally strong interpersonal skills works well with individuals across teams
- Leader able to create clarity and define success in a way that motivates and inspires a team
- Coachlike guides and empowers team members through feedback questions and support to foster growth and maximize potential
- Customerfocused pays close attention to the pivotal details that impact clarity and delight in the customer journey
Required Experience:
Manager
Employment Type
Full-Time
