Senior Web Analyst

Move Your Career Forward with DAC as a Senior Web Analyst

Who We Are

We are DACa global fullfunnel performance media agency dedicated to delivering transformative results. With expertise spanning SEO paid media creative production analytics and local optimization we combine the brightest minds with innovative technology to deliver seamless forwardthinking strategies. Powered by AI data and creative ingenuity we deliver integrated campaigns that engage customers at every touchpointfrom global audiences to individual store locations.

Position Summary

The Senior Web Analyst is responsible for supporting the creation and delivery of highlevel performance dashboards comprehensive website and campaign tracking rollouts and ongoing conversion rate optimization (CRO) initiatives using industrystandard experimentation and behavioral insight tools. The incumbent will lead and support the configuration of client programs from initial setup to ongoing implementation throughout an online campaign or website initiative. This includes delivering tracking requirements and approach across DACs media channel offerings website design CRO testing plans and client lead mobile app experiences.

What Youll Do

• Design implement and maintain digital analytics solutions and products.

• Lead digital analytics implementation projects from KPI definition to technical deployment reporting and CRO recommendations.

• Work with internal and external business stakeholders to understand business and marketing objectives to define and prioritize tracking reporting and CRO testing requirements.

• Support Developers Project Managers Marketers Operation Specialists and Account Services with their measurement reporting optimization and data requests (e.g. ad hoc reports insights best practices CRO hypotheses and recommendations).

• Troubleshoot technical problems and document root cause for client detail.

• Be an expert in JavaScript and tag management tools (Google Tag Manager Tealium Adobe Launch etc. in a multitude of development environments.

• Collaborate with UX content and media teams to design and measure A/B and multivariate tests aimed at improving conversion rates and user experience using tools such as Optimizely VWO and Google Optimize (now sunset but still relevant to legacy projects).

What You Bring

• Bachelors degree in a quantitative or technical field (e.g. Analytics Marketing Science Computer Science Engineering Statistics) or equivalent practical experience in digital analytics CRO or datadriven marketing.

• 35 years of handson experience with leading Web Analytics platforms such as Google Analytics (GA4 Adobe Analytics or similar.

• Solid understanding of HTML/JavaScript jQuery CSS and Tag Management tools such as Adobe Launch and Google Tag Manager (Bonus if youve coded before).

• Experience working with crossfunctional teams to design analytics and CRO solutions that drive meaningful business outcomes.

• Knowledge of common web mobile and media analytics best practices particularly as they pertain to the webpage development lifecycle and CRO.

• Experience with conversion pixel implementation for various platforms like Google Ads Bing Ads Facebook Ads and floodlight tags.

• Proficiency with CRO platforms such as Optimizely VWO Convert and legacy experience with Google Optimize. Experience with behavior analytics tools like Hotjar Microsoft Clarity or FullStory is a plus.

• Ability to work independently lead projects and manage multiple stakeholders in a fastpaced environment.

• Strong interpersonal and business skills to interact effectively with all levels of management and clients.

• Conduct root cause analysis on performance anomalies and make actionable recommendations to optimize and improve conversion performance.

• Experience in auto retail health and fitness and eCommerce industry a plus.

What Youll Get

• Professional Growth: Work with toptier clients and cuttingedge tools in the performance marketing industry.
• Collaborative Culture: Be part of a global organization that values curiosity transparency and innovation.
• Competitive Benefits:
  • Competitive salary and comprehensive health benefits.
  • Generous PTO wellness initiatives and parental leave.
  • Retirement saving plans.
  • Opportunities for continued learning and professional development.
  • A supportive collaborative and casual work environment.

How We Work

This role requires two inoffice days per week with three days inoffice during the threemonth orientation period. Remote work is not available for this position.

This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties responsibilities and qualifications may vary based on assignment or group. DAC is an equal opportunity employer committed to providing equal employment opportunities to all employees and applicants without regard to race color ethnicity gender age religion creed national origin sexual orientation gender identity marital status citizenship genetic information disability or any other basis prohibited by applicable federal provincial or municipal law. If you require an accommodation in any aspect of the selection process please reach out to

Salary at DAC is determined by various factors including but not limited to location the individuals particular combination of education knowledge skills competencies and experience as well as contractspecific affordability and organizational requirements. The projected compensation range for this position is $90000 to $100000 USD. The estimate displayed represents the typical salary range for this position and is just one component of DACs total compensation package for employees.

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