Senior Demand Marketing Manager - Fixed Term Contract

Every day the world gets more digital thanks to tens of millions of developers building the future faster than ever. But with exponential growth comes exponential risk as outnumbered security teams struggle to secure mountains of code. This is where Snyk (pronounced sneak) comes in. Snyk is a developer security platform that makes it easy for development teams to find prioritize and fix security vulnerabilities in code dependencies containers and cloud infrastructure and do it all right from the start. Snyk is on a mission to make the world a more secure place by empowering developers to develop fast and stay secure.

Joining Snyk means embracing our core values: One Team Care Deeply Customer Centric and Forward Thinking. As a member of our team youll have the opportunity to thrive in a dynamic environment where fostering collaboration leading with empathy driving business impact and inspiring trust are at the heart of everything we do.

Our Opportunity

The Senior Demand Marketing Manager (Global ABM) will lead the strategy development and of datadriven ABM strategies across various sales segments and territories. This involves crafting tailored accountfocused playbooks for 1:Few and 1:Many engagements collaborating closely with global sales and marketing teams including RMMs and sales leaders. The aim is to generate netnew pipeline and accelerate bookings through outbound prospecting inbound lead followup nurturing and campaign engagement.

Cultivating a deep understanding of scaled ABM accounts across AMER EMEA & APJ regions is essential. This entails delving into decisionmakers strategies priorities business needs and organizational structures. Additionally the Senior Demand Marketing Manager will identify the most effective marketing messages value propositions materials channels and calls to action for personas and key accounts ensuring seamless in collaboration with Regional Marketing teams.

Furthermore the Senior Demand Marketing Manager will collaborate with broader global marketing functions to integrate strategies and ensure the effectiveness of regional focus accounts. This involves working on tool utilization infrastructure enhancement campaign conceptualization custom content requirements digital marketing support message testing and creative development. Additionally establishing and meticulously monitoring ABM metrics to measure business impact including named account pipeline/bookings database growth accuracy for named accounts and engagement scores is crucial for success.

*This is a 9month Fixed Term Position.

Youll Spend Your Time:

• Scaled ABM Development: The Senior Demand Marketing Manager (Global ABM) will spearhead the development and of datadriven ABM strategies across various sales segments and territories.
• Collaborative Partnership: Collaborate closely with global sales and marketing teams including RMMs and sales leaders to craft tailored accountfocused playbooks for 1:Few and 1:Many engagements. This collaboration spans outbound prospecting inbound lead followup nurturing live/online events and meeting setting all aimed at pipeline building and booking acceleration.
• Holistic Account Understanding: Cultivate a profound understanding of targeted 1:Few and 1:Many accounts including decisionmakers strategies priorities business needs and organizational structures across AMER EMEA & APJ regions.
• Message & Material Optimization: Identify the most effective marketing messages value propositions materials channels and calls to action for personas and key accounts ensuring seamless in collaboration with Regional Marketing teams.
• Global Marketing Integration: Collaborate with broader global marketing functions on tool utilization infrastructure enhancement campaign conceptualization custom content requirements digital marketing support message testing and creative development to ensure regional named accounts effectiveness.
• ABM Metrics Focus: Establish and meticulously monitor ABM metrics to measure business impact including named account pipeline/bookings (sourced/influenced) database growth accuracy for named accounts account/person engagement scores and sales/partner utilization of programs.

Size of Impact:

• Pipeline Growth: Implementing ABM strategies generates new sales opportunities across all regions fueling revenue growth.
• Faster Deal Closure: By nurturing leads and engaging decisionmakers deals move faster helping the sales team hit targets efficiently. Without this revenue goals may be missed impacting competitiveness.
• Brand Recognition: ABM efforts enhance brand visibility among key accounts bolstering market presence and credibility. Failing to do so may lead to reduced market share and limited growth prospects.

What Youll Need:

• 5 years of proven multichannel B2B marketing experience for a Global software/SaaS company.
• 5 years experience defining ABM strategies and partnering with Regional Marketing teams on specific campaigns events executive and partner programs that form a part of an integrated GTM motion per territory.
• Proactive selfstarter demonstrating high initiative and critical thinking. Proven ability to think strategically but with exceptional attention to detail in .
• Positive cando attitude with the ability to work with marketing and sales professionals and ability to prioritize numerous projects simultaneously.
• An ability to operate seamlessly crossfunctionally across the GTM organization seeking out the right expertise and ensuring that stakeholders are aligned to work effectively and deliver cohesive accountbased engagement.
• Demonstrated experience sourcing (if needed) and collaborating with vendors for marketing program .
• Team player with ability to collaborate and also work independently.
• Comfortable multitasking for a variety of stakeholders in a fastpaced environment and can work both autonomously and in a teamsetting.
• Proficient (and maybe even outstanding) at using marketing automation and CRM tools such as Salesforce 6Sense Marketo and other similar programs.
• Thorough understanding of pipeline management and metrics.
• Written English is flawless and youre confident in running customerfacing communications.
• Handson curious and loves to explore new domains and technologies.
• Confident running experiments and optimizing processes to improve impact.
• Enjoy fastpaced highly engaging work environments.

#LITL1

We care deeply about the warm inclusive environment weve created and we value diversity we welcome applications from those typically underrepresented in tech. If you like the sound of this role but are not totally sure whether youre the right person do apply anyway!

About Snyk

Snyk is committed to creating an inclusive and engaging environment where our employees can thrive as we rally behind our common mission to make the digital world a safer place. From Snyk employee resource groups to global benefits that help our employees prioritize their health wellness financial security and a work/life blend we aim to support our employees along their entire journeys here at Snyk.