Senior Integrated Marketing Manager - Equine Exotics

Our Opportunity:

Chewy seeks a customercentric Senior Manager of Integrated Marketing to join our Integrated Marketing Communications team. In this position you will envision and implement gotomarket strategies for Chewys Private Brands portfolio of products. You will lead all aspects of producing engaging and insightful campaigns crafted to encourage delight and connect with pet parents while driving growth in our customer base revenue and private brand offerings. This role can be based in Bellevue WA Boston MA or Plantation FL.

What Youll Do:

• Lead develop and build Chewy campaign strategies and datadriven integrated marketing plans to support our Emerging business that focuses on Equine and Exotics ensure successful launches and leverage events that delight Chewy pet parents.
• Champion the customer throughout the marketing planning and process keeping the customer at the center of all we do.
• Coordinate the collaboration of various teams in driving all marketing initiatives across Chewyowned properties encompassing both online and offline channels to cultivate customer trust and deliver an experience with outstanding results.
• Coordinate the creation of crucial campaign materials such as drafting the integrated marketing plan gotomarket documents campaign creative briefs and marketing calendars while also presenting the strategy to senior leadership.
• Identify and assess new opportunities by outlining analytical plans metrics key performance indicators and risks while fostering innovation in our organizations marketing. Monitor campaign performance to identify ways to optimize performance.
• Collaborate efficiently with category leaders site merchandising creative teams studio PR marketing channel owners and brand and product marketing teams.
• Lead a robust postmortem process to fully document campaign performance and opportunities to serve as inputs to future builds creating an environment of continuous improvement.
• Set up and simplify processes and mechanisms such as playbooks to facilitate the efficient flow of information and collaboration across teams.

What Youll Need:

• A passion for the customer and a consistent track record of developing datadriven marketing plans that tie to business initiatives and deliver results.
• 710 years of marketing experience in a consumerfocused industry ideally in an ecommerce environment with a deep understanding of the digital marketing ecosystem and agility for experimenting with new channels.
• Steadfast customer curiosity: You know your market customers and competition better than anyone and you integrate this information into your growth strategies.
• Master storyteller: You can craft a compelling narrative across different channels you know how to match the message to the medium.
• A driver personality: Youre biased toward action a great collaborator and a master simplifier. You never stop pushing towards clarity and delivery.
• Scarygood at articulating the essence of products and the value they create. You can develop a strong messaging hierarchy and an effective content strategy. You can also play copywriter.
• Grittiness: You never hesitate to roll up your sleeves and address something handson; you persevere when others fall away.
• Ability to act as a business owner. You know how businesses work and earn revenue with a track record of developing and using deep business insight.
• Ability to think creatively and strategically tackle problems remove barriers and challenge the status quo.
• Strong analytical skills reading relevant data drawing conclusions and providing a recommended course of action.
• Must be nimble enough to negotiate with multiple Team Members have the backbone to represent your point of view with partners and flexible enough to accept direction.
• Be a selfstarter who thrives in ambiguous environments and adapts easily to change.
• Strong verbal and written presentation skills including communicating complex ideas clearly and concisely.
• Must know how to get work done within a large and complex organization involving multiple collaborators.
• Ability to operate independently and efficiently to handle multiple projects and deadlines simultaneously and optimally without sacrificing quality of work or customer experience.
• Bachelors degree Master degree a plus

#LIHybrid

Required Experience:

Manager