This role is for a GotoMarket and Foundational Research Manager on the Reputation Marketing and Insights team. This role owns and is responsible for the first step in the gotomarket messaging process: development of datadriven insights to develop campaign strategy messaging guidance and to guide creative . Gotomarket research sets the strategic course of our marketing: including deeply understanding our customers surfacing actionable insights and developing the best narratives and message frames to deliver results. This role is also responsible for foundational research (beyond Gotomarket) will also be within scope including collaborating with other teams across Policy PR and Corporate Communications team to identify key knowledge gaps execute high quality research and surface actionable insights to drive better business and reputational outcomes. The work will challenge you to be resourceful think big while staying connected to the details translate datadriven insights into strategic direction and embrace a high degree of change and ambiguity at speed. The scope and scale of what we strive to achieve is immense but it is also meaningful and energizing.
Key job responsibilities Conduct message and creative testing research to guide the messages we should be using and inform creative production and Develop marketing and substantive strategies to improve Amazons business outcomes and bolster its reputation Inform strategic planning and messaging architecture documents to direct paid and owned media campaigns Communicate datadriven insights and recommendations through presentations papers and other internal communication channels Scale learnings and insights to other teams in CCR (Communications & Corporate Responsibility) and the broader Amazon marketing and communications community Remain informed and incorporate learnings from other research functions including reputationtracking policy and product and marketing research
Bachelors degree or equivalent 3 years of experience using quantitative and qualitative research data to make political business or communications decisions Expertise in both political and business message development from exploratory stages to creative testing Excellent written and verbal communication skills with an ability to communicate research to executive leaders and audiences that do not have a technical data background
Proven ability to positively influence marketing metrics Both client and vendorside experience with very strong vendor relationships and diverse expertise around traditional and innovative methodologies. An ability to move fast adapt to change and build programs and systems from the groundup An eagerness to learn experiment invent and have an impact
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race national origin gender gender identity sexual orientation protected veteran status disability age or other legally protected status.
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