Head of Communications
Head of Communications
Posted on :
22-04-2025
Employer Active
1 Vacancy
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Job Description
Established in Somerset in 1971 Mulberry has grown to be the largest maker of luxury leather goods in the United Kingdom. With a contemporary take on British heritage and a focus on responsible craft our ambition is to create progressive luxury.
Sustainability has been part of the Mulberry ethos since the brands inception in recognition of our purposedriven approach in 2024 we proudly achieved B Corp Certification.
Today we are a global brand but our values remain the same; we are committed to improving our impact on people and the these are values you share we would love you to join our team.
The Role:
As the Global Head of Communications you will represent and champion Mulberrys new strategy Back to the Mulberry Spirit which will see the brand returning to its original values & proposition. Based in Mulberrys Kensington HQ the roles primary focus is the UK EU & US whilst also providing strategic guidance and support to local marketing teams in China South Korea and Japan. You will be responsible for implementing the 360 global communication strategy encompassing PR Events and Talent to ensure a consistent global strategy and brand voice across the markets.
This role is offered as a maternity cover contract. The successful candidate will be required to work 3 days per week from our office in Kensington and upto 2 days per week from home.
Duties and Responsibilities:
PR:
Develop strategic 360 global communication plans that ensures a consistent brand voice across the markets
Achieve strong editorial coverage in line with the annual objectives
Devise and work with the team to execute targeted communications plans for the launch of key projects product launches brand events and collaborations
Oversee an effective and creative product placement strategy
Support the team to identify and map key target media for Mulberry across the relevant markets
Responsible for overall story and feature placements
Work with team to evaluate and manage media requests for interviews
Analyse and improve on editorial output achieved each season in qualitative and quantitative terms
Oversee the creation of press kits press releases and other seasonal documents
Work closely with the local markets (including marketing & communications managers and communications agencies) to devise targeted communications plans for the launch of key projects collaborations product launches and brand events in key markets
Oversee the of agreed strategy supporting the local teams to generate positive editorial coverage across features news and product stories.
Build and maintain a relevant community around Mulberry and help to foster meaningful relationships with key figures in media and creative worlds
Stay ahead of key industry news and updates as well as competitor activity and share developments across departments
Advise the Global Director of Marketing and Communications and wider Executive Committee on interesting developments movements new trends and new directions within the Global media landscape
Advise on interesting opportunities and moments for Mulberry to be part of relevant conversations
Foster strong internal communication with all areas of the business including creative studio marketing product management buying & merchandising and retail to support business objectives
Oversee reports for timely distribution across the business
Events:
Be responsible for the successful endtoend project management & delivery of the Event Calendar including brand moments and activities related to seasonal collection launch
Work closely with key internal business stakeholders to define the Global Events strategy
Oversee guestlists for events and ensure appropriate editor & KOL attendance at targeted events; including overseas events brand moments and press days
Attend key press and KOL trips where relevant overseeing all aspects of the trip and ensuring the brands objectives are delivered
Find interesting Partner events and opportunities linked to Mulberrys strategy & objectives e.g. speaking opportunities for ExCo members
Develop and maintain strong 3rd party relationships
Plan activity with target ROI in mind and measure and report on success post event
Talent:
Drive a successful VIP talent and influencer strategy ensuring the brand vision and identity is reinforced and global brand awareness is increased
Work with key internal stakeholders to constantly refine the global influencer and talent strategy in line with the broader business brand & commercial goals
Oversee all aspects of brand talent relationships from initial contract negotiation product placement talent appearances editorial talent placements and social media activity as well as all operational & logistical support
Work with Global Event and Talent Manager on product placement of hero product on brand appropriate talent and influencers.
Managing relevant budgets and ensuring that all event talent and press activities are delivered in line with this
Supporting and mentoring direct reports to aid their learning and growth
Culture:
Embrace and demonstrate the Mulberry values and behaviours: honesty dynamism and a communityoriented spirit.
Support Mulberry to deliver an inclusive culture through behaving in a way that is openminded and respectful towards others and understanding that your views opinions and experiences may not always be shared by your colleagues.
Act as an ambassador for Mulberry and communicate positively about the brand.
Sustainability:
As a certified B Corp business it is important to incorporate environmentally responsible practices into your work wherever possible. Support the businesses Five Cs strategy in addressing and improving Climate Cultivation Craft Culture and Circularity. Promote a greener more sustainable future.
Support to foster an environment where diversity is embraced and all individuals feel valued respected and included. Promote equity empathy and understanding and demonstrate this commitment within your internal and external communities.
Skills and Experience Required:
Minimum ten years experience of working in a similar level role on luxury /premium fashion or lifestyle brands ideally gained both inhouse and at an agency and able to demonstrate senior level UK fashion press and industry contacts
Strong sustainability comms is beneficial
Excellent written and verbal English
Excellent team management skills
Ability to effectively challenge and influence both internal and external teams
A truly collaborative team player able to work across multiple departments with differing objectives whilst championing and delivering best practice and innovation across the business
Confident with multitasking working to tight deadlines and troubleshooting under pressure
Wellorganised and efficient with strong planning and prioritising capabilities and the ability to work to multiple competing deadlines
Proficient in Microsoft office Excel Word PowerPoint
Good knowledge of Launchmetrics DMR Fashion Monitor
Interest and current knowledge of wider culture
Mulberry is an equal opportunities employer and we are passionate about hiring and developing the best talent. All hiring decisions are made only on the basis of qualifications skills or experience and as they relate to the particular you need us to make any adjustments to our application or interview processes to enable you to be at your best please email us at
Required Experience:
Director
Employment Type
Full Time
Key Skills
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