Senior Marketing Channel Manager Direct Mail

This position is a hybrid role requiring employees to work from our headquarters location in Seattle WA every Tuesday and Wednesday and remote all other days.

As a Senior Marketing Channel Manager Direct Mail on the Performance Marketing Team youll drive profitable growth by building owning and optimizing direct mail programs with multimillion dollar budgets for Redfins brokerage business. Youll scale Redfins direct mail program into a sophisticated datadriven growth channel by developing strategies that enhance targeting personalization and efficiencydriving new customer acquisition while lowering costs.

Youll work directly with an experienced performance marketing team and supporting resources across creative engineering analytics and product to ensure direct mail campaigns are highimpact and flawlessly executed. Success in this role means scaling Redfins direct mail advertising program into a measurable highperforming channel that seamlessly integrates with Redfins broader marketing strategy.

The Role

:

• Youll leverage our marketing technology stack to design launch and refine direct mail and email campaigns that drive profitable growth customer acquisition and efficiency at scale

• Youll set a clear vision for direct mail and multichannel strategies defining the requirements initiatives and roadmap needed to achieve growth and profitability goals

• Youll manage product specs timelines and roadmaps for direct mail initiatives ensuring seamless across teams

• Youll use a hypothesisdriven approach to A/B testing continuously iterating on creative targeting and messaging strategies to improve performance

• Youll oversee endtoend campaign working with engineering and software partners to manage timelines ensure quality assurance and conduct rigorous testing

• Youll collaborate with engineering and data teams to create audience files refine targeting lists and develop advanced models for audience selection including triggerbased campaigns to drive response

Operational Excellence:

• Youll drive an integrated marketing strategy by creating and implementing scalable workflows that enhance campaign consistency and customer engagement across channels

• Youll identify bottlenecks and streamline processes to improve efficiency speed and accuracy in campaign delivery while establishing and documenting best practices for repeatable highimpact

• Youll evaluate emerging technologies tools and automation opportunities working with engineering to enhance the scalability efficiency and impact of direct mail and multichannel marketing

Performance Analysis:

• Youll use data to inform decisionmaking quickly analyzing results identifying key drivers and presenting insights in a way that builds trust and crossfunctional alignment

• Youll work closely with analytics to refine targeting strategies improve segmentation and enhance reporting capabilities

• Youll lead campaign forecasting assessing financial impact acquisition costs and program value to drive smarter marketing investments

• Youll develop clear detailed reports on campaign performance and test outcomes highlighting successes areas for improvement and opportunities for future growth

About You

• A Bachelors degree in marketing advertising or a related field or equivalent experience

• 6 years in performance marketing with a recent focus in the last 12 years on direct mail strategies (preferably B2C)

• 4 years of handson experience with multichannel marketing automation (email direct mail push SMS) including platforms like Iterable or Braze; experience with Lob is a plus

• Strong knowledge of integrated marketing across the customer lifecycle including strategy customer data segmentation and creative content

• Proven ability to drive revenue growth and profitability through highperforming direct marketing campaigns

• Strong analytical skills to track measure and report on results assess ROI and translate data into actionable insights (experience with multitouch attribution preferred)

• Proficient in data visualization tools (e.g. Tableau) and experience with Snowflake or similar data warehouses understanding the flow of customer data between systems and marketing automation tools

• A selfstarter with a proven ability to meet deadlines in fastpaced shifting environments

• Exceptional written and verbal communication skills with the ability to evaluate concepts and present recommendations to leadership

• A strong intuition for impactful copy and an eye for detail ensuring errorfree and compelling messaging

• A usercentric mindset with experience building trust and brand loyalty among customers

• Experience working with web technologies (Node/JS/TS HTML/CSS JSON) for campaign development

#LIEO

The compensation information below is provided in compliance with all applicable disclosure requirements.

Base Pay Range: $112800..00. Actual base pay will depend on varying circumstances including the position location individual qualifications market finances and other operational business needs. Compensation may also include bonuses and equity.

We offer a generous benefits package including flexible vacation that supports the importance of time away from work for rest and relaxation 12 paid holidays paid parental leave sick leave (accrued at 1 hour for every 30 hours worked) medical dental and vision insurance benefits flexible spending account health savings account life and disability insurance fertility benefits Employee Assistance Programs and 401(k) employer match.

#LIHybrid

Redfin is an equal opportunity employer committed to hiring a diverse workforce.

A diverse inclusive culture is vital to Redfins mission of making real estate better for people from all walks of life. Were proud that Redfin is a place where different points of view and backgrounds are encouraged and respected. We constantly strive to build a company that reflects the world around us based on our conviction that pursuing and developing talent of all types is the right way for a business to thrive over the long haul.

Redfin provides equal employment opportunities to all employees and applicants for employment and prohibit discrimination based on race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression and any other characteristic protected by applicable federal state or local law. If you need accommodation in the application or recruitment process because of a disability or special need please contact

Redfin encourages individuals with criminal record histories to apply for employment and considers such individuals for employment consistent with the requirements of any applicable fair chance acts including but not limited to the California San Francisco and Los Angeles County Fair Chance Acts. Philadelphia applicants can access a copy of Philadelphia Fair Criminal Records Screening Standards ordinance poster here.

Redfin accepts applications on an ongoing basis.