Sr Growth Marketing Manager
Sr Growth Marketing Manager
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$ 126000 - 192500
1 Vacancy
Job Description
About Calm
Calmis on a mission to support everyone on every step of their mental health journey. With the #1 app for sleep meditation and relaxation as well as a growing library of digital evidencebased mental health programs Calm offers trusted support for individuals and organizations alike. Our flagship consumer app provides personalized content and activities featuring a range of experts and beloved celebrity voices to help users manage stress improve sleep and live mindfully. Our workplace and healthcare solutions offer a consumerfriendly approach to clinical content and HIPAAcompliant resources in order to drive positive health and business outcomes. Named aTIME100 Most Influential Company Calm supports more than 150 million people and 3500 organizations across seven languages and 190 countries.
What We Do
As a member of the Growth Marketing team you will get the chance to directly contribute to DTC growth at Calm. We are a small hungry and humble team that looks for innovative ways to bring new users into the Calm App and to . We combine datadriven strategy and creative problem solving to drive consumer growth across App Web and Offline Marketing channels. We are always looking for new opportunities to optimize and scale new and existing ad networks and channels. We value a cando attitude datadriven decisionmaking high EQ crossfunctional collaboration resourcefulness and curiosity.
We are hiring remote workers for this role in the San Francisco Bay Area Los Angeles New York City or Minneapolis areas. At this time only candidates in these locations will be considered.
What Youll Do
The Sr. Growth Marketing Manager will fuel Calms growth engine and help solve the mental health crisis by leading our Paid Search ASA and Google UAC channels. You are a selfdriven channel expert who can act both strategically and tactically with a strong track record of driving measurable impact via performance marketing channels for a DTC business. You have strong analytical skills experienced in diving deep into data to find meaningful trends and insights that drive optimization decisions. You have direct experience in paid channel ownership driving campaign strategies and optimization that drive performance outcomes. Youre both technical and creative and will be a strong partner to internal media buyers marketing ops creative brand marketing and data teams to consistently evolve and improve our channel strategies. In this role you will:
- Have a deep expertise in paid search a strategic mindset and a passion for optimization to drive performance targets
- Own the Paid Search ASA and Google UAC channels for the DTC business. You will take on everything from channel strategies and roadmapping down to of the campaigns and weekly optimization
- Leverage data and analytics to inform bid strategies audience segmentation and creative approaches that enhance performance and efficiency
- Implement automation to improve bidding strategies budget pacing and performance tracking
- Drive A/B testing and experimentation to continuously refine ad creative audience targeting and bid strategies
- Maintain a strong quality control framework for campaign structure keyword selection negative keyword management and landing page and funnel performance
- Own and manage the channels budget and performance targets ensuring cost efficiency and strong return on investment (ROI)
- Regularly analyze performance metrics identifying optimization opportunities
- Dive deep into data to find meaningful trends and insights which fuel new opportunities and ideas
- Provide regular reports and insights to senior management on channel performance and growth opportunities.
- Lead budget forecasting and pacing to ensure financial accountability and maximize efficiency
- You will work closely with teams across media buying UA analytics creative and marketing ops to ensure your channels are delivering against targets
- Collaborate with product and eng to enhance and test landing page experiences and conversion paths
- Stay ahead of industry trends platform innovations and evolving consumer behaviors to drive continuous optimization
Who You Are
- Skilled performance marketer with deep expertise in optimizing paid marketing campaigns to ROI goals
- Proven track record of successfully managing and growing paid marketing channels with experience operating as a sole owner of a channel to drive business outcomes
- Exceptional analytical skills with ability to generate actionable insights and take a datadriven approach to decisionmaking
- Experience with budget management forecasting and financial efficiency within digital marketing
- Excellent communication negotiation and relationship management skills.
- Proficiency in attribution platforms and technical measurement understanding
- Self sufficient and ability to self motivate
- Ability to thrive in a fastpaced evolving environment and drive continuous optimization
- Highly organized with strong attention to detail
Nice to Haves
- Experience managing performance marketing campaigns for apps and/or subscription businesses
Minimum Requirements
- 5 years of experience managing paid search campaigns
Calm uses a geographic pay model that determines salaries based on the location where an employee lives. For this position the base pay ranges across Calms pay tiers is as follows:
$126000 $192500
The base pay range represents the low and high end of Calms salary range for this position. Not all candidates will be eligible for the upper end of the salary range. Exact salary will ultimately depend on multiple factors which include the successful candidates geographic location skills experience and other qualifications.
Calm uses employee zip code to determine which pay range applies.
This role is also eligible for equity comprehensive benefits 401k flexible time off.
Please note that Calm may leverage artificial intelligence technology in the application review process.
Calm is committed to providing reasonable accommodations for qualified individuals with disabilities including disabled veterans. If you require a reasonable accommodation to complete any part of the application or interview process please contact Calms Recruiting team at. All accommodation requests will be handled confidentially and assessed on a casebycase basis.
We believe that mental health is health and every person should be considered in the discussion. Thats why were proud to be an equal opportunity workplace committed to providing equal employment opportunities to all applicants and employees regardless of race color religion national origin age sex marital status ancestry physical or mental disability medical condition genetic information military or veteran status gender identity or expression sexual orientation or any other characteristic protected by applicable federal state or local law.
Calm is deeply committed to diversity equity and inclusion. We strive to create a mindful and respectful environment where everyone can bring their authentic self to work and experience a culture that is free of harassment racism and discrimination.
Employment offers are contingent upon the successful completion of a background check. Roles which require access to certain types of information may also require the successful completion of a drug screening.
FOR US BASED POSITIONS: Calm participates in everify. Everify provides the federal government with your Form I9 information to confirm that you are authorized to work in the U.S.
Required Experience:
Manager
Employment Type
Full Time
