Digital Marketing Engagement Coordinator

POSITION TITLE: Digital Marketing Engagement Coordinator

DEPARTMENT: Motorsports Event Management

REPORTS TO: Vice President Promoter Relations & MEM

POSITION LOCATION: Detroit MI

FLSA STATUS: Exempt

WORKER CATEGORY: Full Time

COMPANY SUMMARY:

Penske Entertainment is a leading provider of worldclass sports and entertainment. The organization consists of three prominent entities:

• Indianapolis Motor Speedway is the worlds largest spectator sporting facility and annually hosts the worlds most prestigious auto race: the Indianapolis 500 presented by Gainbridge.
• INDYCAR is the Indianapolisbased governing body for North Americas premier openwheel auto racing series the NTT INDYCAR SERIES and its developmental series INDY NXT by Firestone.
• IMS Productions is a multifaceted broadcast and multimedia division that helps bring INDYCAR and IMS events to life for global audiences.
• Motorsports Event Management promotes major events featuring premier motorsports series throughout the United States.

The Penske Entertainment experience is fastpaced diverse and impactful. Through its business units the organization reaches audiences on an international scale focused on delivering exceptional experience from start to finish. Employees of Penske Entertainment are challenged daily in a demanding yet rewarding environment that is best suited for dedicated professionals who want to reach their ultimate potential amid the excitement tradition and pageantry of the Worlds Greatest Race Course and the premier openwheel racing series.

POSITION SUMMARY:

The Digital Marketing Engagement Coordinator will support Penske Entertainments growing portfolio of racing events including Detroit Iowa Nashville and Arlington. This role is responsible for executing digital marketing campaignsprimarily through email and website contentto drive ticket sales and enhance fan engagement.
This position will manage the email marketing calendar build and send email campaigns maintain accurate website information and collaborate with agency partners and internal teams across Ticketing Operations and Marketing. A strong understanding of email platforms content strategy and campaign performance metrics is essential along with basic HTML and CMS experience.
The ideal candidate is detailoriented techsavvy and comfortable managing multiple projects in a fastpaced environment. Weekend hours and occasional travel will be required to support major event weekends.

SPECIFIC DUTIES:

• Email and database marketing to promote events merchandise and initiatives.
• Management of distribution lists and audience segmentation ensuring targeted and personalized communication.
• Ensure full compliance with consumer privacy laws/regulations
• Implementation of regular testing through datadriven insights and optimization to refine content ensure deliverability inspire engagement maximize efficiencies and conversions.
• Continual platform auditing to ensure content accuracy consistent style and branding and adherence to current best practices.
• Maintaining website content and site navigation via CMS tool
• Leverage marketing automation CRM and website assets.
• Provide recommendations to improve the fan/customer journey and experience offering new or improved capabilities that drive results.
• Manage Google Ads provide basic web analytics reports
• Write first draft copy for web and email content
• Recommend different subject lines content blocks and up sell items for emails
• Build and send emails end to end copy writing image editing basic HTML Adobe Marketo
• Organize web content update calls with Ops box office and PR teams to ensure website information is accurate
• Take direction and input from multiple stake holders
• Provide estimates on tasks communicate competing priorities and manage/track your own work
• Weekends and afterhours are required during major events supported
• Communicate when unknowns become a risk to project timelines and need to be addressed
• Collaborate with internal and external customers including the Ticketing Marketing Credentials Premium Services Guest Experience and Event Management Departments as needed regarding project deliverables
• Make recommendations and communicate tradeoffs and risks
• Stay up to date with new industry trends and share knowledge with others
• Write and maintain documentation as needed

QUALIFICATIONS:

Supervisory Responsibilities

• This position does not have supervisory responsibilities

Education

• Bachelors degree from an accredited university/college preferred preferably in marketing or relevant program.

Skills/Experience

• A minimum of two to four years of relevant professional experience.
• Prior experience in email marketing preferably in the sports ecommerce or entertainment industry.
• Experience with digital marketing platforms and tools including Google Analytics SEO software Adobe Marketo Salesforce Marketing Cloud or similar email marketing systems.
• Ability to collaborate with design and development teams to implement website updates and enhancements.
• Strong understanding of segmentation targeting and personalization strategies in email marketing. Experience with a CRM or similar system to enrich customer records and build targeted segments is preferred.
• Analytical skills to interpret performance metrics and optimize campaign performance.
• Familiarity with marketing automation and customer relationship management (CRM) systems.
• Knowledge of industry regulations and best practices related to email marketing and website compliance.
• Excellent communication and collaboration skills with the ability to work effectively across crossfunctional teams and engage stakeholders at all levels. This role requires the ability to understand strategic goals share insights clearly and foster open transparent communication.
• The person who is selected for this position should be proactive efficient flexible resilient organized and a team player.
• The chosen individual must maintain high levels of integrity and confidentiality. They must be enthusiastic and committed to the company and its vision mission and values.
• Passion for motorsports and familiarity with INDYCAR events and fan base is a plus.

Travel/Work Hours

• General office hours are Monday Friday 8:30am 5:00pm
• Longer hours and weekends required for major racing events
• Occasional travel to Nashville Iowa and Arlington may be required
• Penske Entertainment acknowledges that the need for flexibility varies across all companies/departments and is not best addressed by a onesizefitsall work policy. As such the company encourages supervisors to work with their employees to leverage flexibility as needed to support a healthy balance

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job.

• Physical demands are light consisting primarily of sitting standing and walking.
• Must be able to lift up to 30 pounds.
• Must be able to see and hear in the normal range with or without correction and communicate verbally and in written form with great facility and must be able to be understood.
• Must have the stamina to work long hours and must be willing to work an irregular schedule which may include weekends or evenings.

WORK ENVIRONMENT:

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Loud noise at times (race cars)
• Mostly inside a climatecontrolled location some exposure to walking outside in the heat
• Event support can consist of standing outside for an hour at a time in the heat or cold.

COMPANY BENEFITS:

Fulltime employees enjoy a very competitive benefit package. Benefits include: Medical Dental Vision 401(k) with company match Paid Vacation Paid Holidays Company Paid Life Insurance Parental Leave and more.

EQUAL OPPORTUNITY EMPLOYER:

Penske Entertainment provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion gender sexual orientation gender identity national origin age disability genetic information amnesty or status as a covered veteran in accordance with applicable federal state and local laws. The Company complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities and/or events.

Required Experience:

IC