Principal Growth Product Manager - Mobile Apps
Principal Growth Product Manager - Mobile Apps
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Job Description
At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner. Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here we all play an integral part in helping business owners entrepreneurs nonprofits and individuals to succeed by giving them all the help and tools they need to grow online. Were energized by new challenges and new possibilitiesand were just getting started!
At Constant Contact we have an opening for an exceptional Principal Growth Product Manager for Mobile App Growth to lead our mobile app initiatives. In this role youll drive user acquisition engagement and revenue growth through innovative strategies centered around our mobile experience. Youll leverage your deep knowledge of paid and organic acquisition strategies to collaborate with key stakeholders and ensure a great endtoend experience. Working at the intersection of product design engineering marketing support and sales youll optimize our mobile app performance and deliver exceptional value to our customers.
*This is a hybrid position with inoffice collaboration two days a week based at either our Boston MA or Waltham MA location.
What Youll Do:
- Own and drive the mobile app growth roadmap focusing on key metrics including user acquisition activation retention and revenue
- Apply deep knowledge of paid and organic acquisition strategies to inform product decisions and collaborate effectively with marketing teams
- Provide expert input on App Store Optimization (ASO) and other acquisition initiatives to support growth objectives
- Lead the strategy and for inapp subscriptions and payment systems to maximize conversion and revenue
- Work closely with the design team to create intuitive highquality user experiences that drive engagement and conversion
- Partner with engineering teams to build and optimize features that support growth objectives
- Coordinate with sales teams to understand customer needs and develop features that support sales efforts
- Engage with support teams to identify pain points and opportunities for improving the mobile experience
- Define analyze and report on key performance indicators (KPIs) that measure product effectiveness and overall business impact
- Run A/B tests and experiments to validate hypotheses and continuously improve the mobile experience
- Facilitate crossfunctional collaboration to ensure alignment and efficient of product initiatives
- Advise on strategies to optimize user acquisition costs (CAC) and lifetime value (LTV) to ensure sustainable growth
- Stay current with mobile app trends competitive landscape and industry best practices
- Mentor junior product managers and provide strategic leadership to the broader product team
Who You Are:
- 7 years of product management experience
- Must have at least 4 years focused on mobile app growth and monetization
- Experience with iOS and/or Android platforms is required
- Proven track record of driving significant growth in mobile app metrics (downloads DAU/MAU retention revenue)
- Deep knowledge of paid acquisition channels (social search display etc. and organic acquisition strategies to effectively collaborate with marketing stakeholders
- Understanding of acquisition metrics attribution models and ROI analysis to inform product decisions
- Experience working with product analytics and visualization tools (Firebase Google Analytics Amplitude Mixpanel Tableau Looker etc.
- Deep expertise in developing and optimizing inapp subscription models and payment systems
- Strong understanding of mobile app design principles and user experience best practices
- Excellent crossfunctional leadership skills with experience collaborating effectively with design engineering marketing support and sales teams
- Ability to translate customer feedback from sales and support channels into product improvements
- Excellent analytical skills with experience using data to inform product decisions
- Experience with A/B testing methodologies and tools for mobile applications
- Exceptional communication and stakeholder management skills
- Experience in agile product development methodologies
- Bachelors degree in a relevant field; an MBA or advanced degree is a plus
Icing On The Cake (really nice to have):
- Previous work with email marketing or small business SaaS products
- Knowledge of ASO (App Store Optimization) techniques and tools
- Background in developing personalization and recommendation systems
#LIHK1 #LIHybrid
Pay Transparency All Full Time Employees
$127600 $159500 USD
Why Youll Love Us:
- We celebrate one anothers differences. We are proud of our culture of diversity and inclusion and were always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
- Join the experts. If youre passionate about supporting businesses and organizations you wont find a better spot to share your talent. Were dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses nonprofit organizations and community groups.
- Youll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business take on stretch assignments seek coaching opportunities and professional development opportunities.
- A generous paid time off policy and a competitive benefits package that supports the health and wellbeing of you and your family
At Constant Contact were all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate inperson participate in live trainings and socialize with colleagues.
Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.
Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race color religion sex gender gender identity national origin citizenship age disability sexual orientation genetic information veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions please contact .
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 601.35(c)
Notice to Recruiters and Staffing Agencies:
Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters staffing firms search agencies or any feebased referrals. Any unsolicited resumes sent to directly to Constant Contact in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.
Required Experience:
Staff IC
Employment Type
Full Time
