Product Marketing Lead
Product Marketing Lead
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Job Description
About Us:
native is a platform that connects students with amazing experiences built out of a passion to help students have the best time at university and empower campus culture. We bring high quality virtual and IRL events to campuses across the UK and Ireland whilst supporting SUs with powerful engagement tools.
Global brands & event organizers trust our platform to bring their events and content on to campus and were proud to help support our SU partners with valuable marketing revenues and partnerships which their members feel truly engaged with.
The role:
At native Product Marketing is at the heart of everything we doits the anchor that connects us to our customers and drives our products to market and beyond. Its the strategic voice ensuring we are delivering value crafting the right propositions and reaching the right audiences.
Reporting into our Director of GTM were looking for a Product Marketing Lead to propel us to productmarket fit helping us to scale our platform business. Youll play a critical role in aligning customer insights shaping our value propositions and enabling commercial success.
We will look to you to:
- Customer understanding: Consolidate and deepen our knowledge of key audiences across both sides of our marketplaceStudents Unions (supply) and Advertisers (demand).
- Proposition development: Craft compelling tailored value propositions that meet the needs of these distinct audiences and the subsegments within them.
- GoToMarket strategy: Inform the GTM approach for both supply and demand sides ensuring alignment across teams.
- Sales enablement: Develop highimpact sales collateral and messaging to support commercial teams.
- Marketing alignment: Supply brand and performance marketing teams with updated propositions audience insights and key messaging frameworks.
- Website & user journey: Own and optimise website messaging and user journey flows ensuring they reflect our evolving propositions.
- US expansion: Contribute to shaping and informing our US GoToMarket pilot.
Youll need:
- Extensive proven product marketing experience: Solid track record in product marketing ideally within a marketplace platform or B2B2C environment.
- GTM expertise in startups: Handson experience working in fastpaced startup GoToMarket teams ideally from preproductmarket fit through scaling.
- Executional excellence: Comfortable rolling up your sleeves working crossfunctionally and moving quickly to deliver results.
- Results driven: Highly focused on outcomessuccess in this role will be measured by how quickly we find productmarket fit increasing our win rates.
- Audience knowledge (bonus): Familiarity with advertisers and/or Students Unions as well as the student marketing landscape is a strong advantage.
- Strong communication & analytical skills: Inquisitive datadriven and an excellent communicatorwhether in presentations copy or strategy docs.
- Growth mindset: A curious adaptable and collaborative approach to problem solving.
Employment Type
Contract
