Growth Marketing Lead

About Us:
native is a gamechanging marketplace of experiences twinned with a SaaS platform revolutionising the student experience and student economy for Students Students Unions and Advertisers.

Our marketplace of experiences supercharges the university experience for students with an intuitive discovery platform for both natives own proprietary concert touring as well as all other experiences across SUs.

Our student advertising platform unifies the student advertising landscape making it easy for advertisers like GoPuff Converse and BBC Radio 1 connect with student consumers at scale while providing additional commercial income for SUs.

Inspired by the founders desire to help students have the best time at university native truly enriches the lives of students as well as enabling SUs to reach their potential. Its what we call the native winwinwin.

About the Team:

At native we empower brands to meaningfully connect with students on campushelping them drive awareness engagement and market share. Our advertiser audiences span local businesses regional organisations national brands enterprise powerhouses and specialist agencies.

Growth marketing sits at the core of delivering our revenue objectives. Its about meeting each of these audiences where they are capturing inmarket demand and moving prospects efficiently through the funnel. We take an integrated GoToMarket approach brand and growth working handinhand to deliver immediate results while building longterm momentum.

Were looking for a Growth Marketing Lead to design and drive a scalable resultsfocused growth engine for advertisers. Youll prioritise highimpact activity build and manage a highperforming team and focus on moving prospects from consideration to conversion.

What youll be doing:

• Build and own the growth engine: Develop and scale a growth marketing strategy tailored to our five advertiser segmentsleveraging a blend of ATL and BTL tactics to deliver qualified leads across all audiences.
• Team leadership: Build and manage a team of FTEs and freelancers/contractors to execute growth initiatives effectively and efficiently.
• Channel : Drive across a wide range of growth and performance marketing channels constantly optimising for efficiency and results.
• Test & learn: Set up quick hacky tests to gather insights iterate rapidly and establish scalable models for sustainable growth.
• Highly trackable approach: Ensure all activity is measurable datadriven and tied to clear growth KPIs (leads conversion rates ROAS etc..
• Crossfunctional collaboration: Work closely with product marketing brand and sales teams to ensure seamless handoffs and integrated GTM .

What youll need:

• Solid understanding of performance marketing: Expertise across the performance marketing mix (paid social PPC partnerships etc. with experience driving leads and revenue outcomes.
• Start up GoToMarket experience: Proven experience building growth functions from the ground up and executing in fastpaced startup or scaleup environments.
• Results driven: Relentlessly focused on outcomesholding the team accountable to strong ROAS and tangible revenue contribution.
• Audience knowledge: Strong understanding of how to effectively reach diverse advertiser audiencesfrom local business owners to CMOs at powerhouse brands.
• Gen Z & student market insight (Bonus): Familiarity with Gen Z trends student behaviour and opportunities in this market is an advantage.
• Strong analytical & communication Skills: Datadriven mindset excellent communicator and capable project manager comfortable analysing performance reporting on progress and leading crossfunctional initiatives.
• Collaborative approach: Works well across teams and disciplines ensuring brand and growth efforts complement each other.

Whats in it for you:
Pension contributions of 5
25 days holiday bank holidays your birthday Christmas shutdown
Share Options for all
A Mac or Windows laptop

Dog friendly office

Health and Wellbeing budget

Wednesday free office lunches
Season Ticket Loan scheme
Paid maternity paternity adoption or shared parental leave

Equal Opportunity Statement

We are actively creating an equitable environment for everyone at native to thrive.

Diversity and inclusion are a priority for us and we are making sure we have lots of support for all of our people to grow at native. At native embracing diversity in all of its forms and foster an inclusive environment for all people to do the best work of their lives with us.