Vice President Analytics Insights
Vice President Analytics Insights
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Job Description
WHO WE ARE
Zeta Global (NYSE: ZETA) is the AIPowered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire grow and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP) our vision is to make sophisticated marketing simple by unifying identity intelligence and omnichannel activation into a single platform powered by one of the industrys largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more go to .
THE ROLE
As the Vice President of Analytics & Insights on Zeta Globals Programmatic Analytics & Strategy team you will shape the vision development and of datadriven strategies for one of our largest HoCo Agency relationships. Leading a team of analysts in close partnership with Sales Customer Success Operations and Engineering you will ensure campaign optimization brand insights and marketing strategies consistently exceed performance goals. By advancing our analytic framework and collaborating across departments you will help enhance the reliability reach and effectiveness of Zetas programmatic offerings. Ideally you will be located in the Fort Lauderdale Florida area and will work hybrid.
RESPONSIBILITIES
- Strategic Leadership: Set the overall direction for the Programmatic Analytics and Strategy team aligning analytics initiatives with business objectives and growth opportunities.
- Client Insight & Optimization: Guide the delivery of actionable insights to external customers including monitoring our optimization platform designing Realtime Brand Optimization surveys and introducing tailored audience segments for enhanced campaign performance.
- DataDriven Collaboration: Partner with Sales and Customer Success teams to create compelling client presentations rework campaign reporting and steer marketing strategy discussions based on robust analytical findings.
- Product & Engineering Feedback: Provide strategic feedback to Product and Engineering on automation and model features to continually improve our platforms reliability reach and impact.
- Team Development: Mentor manage and grow a highperforming analytics team fostering a culture of innovation collaboration and continuous learning.
- Campaign Oversight: Oversee the planning and of brand and acquisition campaigns ensuring rigorous optimization testing strategies and measurable results.
- Thought Leadership: Champion datadriven marketing within the organization staying on top of industry best practices and emerging trends to refine and expand our offerings.
You will:
- Be passionate about using data to drive both strategic and creative excellence.
- Thrive in a collaborative environment and enjoy solving complex challenges.
- Communicate complex analytics in a way that resonatesturning data into compelling stories.
- Embody natural curiosity and inspire the same mindset to your team.
- Have a firm grasp of digital ecosystems emerging trends and consumer behavior.
QUALIFICATIONS
- 10 years of experience in integrated marketing insights data analytics or strategy (agency or brandside) with 5 years in a leadership role.
- A track record of guiding strategic client conversations and uncovering new avenues for datadriven growth.
- Strong understanding ofresearch methodologies brand strategy and marketing models to inform highstakes decisionmaking.
- Experience partnering with crossfunctional teamsincluding Sales Customer Success Product and Engineeringto align business objectives and drive innovation.
- Exceptionalstorytelling skillsable to transform data into actionable insights and persuasive recommendations.
- A deep understanding of digital marketing advertising technology and campaign optimization techniques.
- Expertise indigital marketing channels (social creator paid media SEO SEM email) and analytics platforms (Sprinklr TubularCaptiv8 etc..
- A bachelors degree inbusiness marketing economics statistics or a related field.
Join us at Zeta Global to transform raw data into breakthrough ideas that redefine whats possible in marketing. If youre ready to leverage data for strategic growth and creative innovation wed love to connect. Apply now to help shape the future of datadriven storytelling.
BENEFITS & PERKS
- Unlimited PTO
- Excellent medical dental and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts Virtual Wellness Classes and Pet Insurance And more!!
SALARY RANGE
The salary range for this role is $150000 $175000 depending on location and experience.
PEOPLE & CULTURE AT ZETA
Zeta considers applicants for employment without regard to and does not discriminate on the basis of an individuals sex race color religion age disability status as a veteran or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation gender identity or expression.
Were committed to building a workplace culture of trust and belonging so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate support and advocate for one another. Learn more about our commitment to diversity equity and inclusion here: IN THE NEWS!
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Employment Type
Full Time
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