Senior Director - Brand Marketing W and EDITION

As part of The Luxury Group at Marriott International W Hotels and EDITION represent the forefront of modern luxury and lifestylebold culturally relevant and creatively led.

We are seeking a Senior Director Brand Marketing to lead and define the marketing strategy for both W Hotels and EDITION with a particular emphasis on global strategic marketing leadership and continent implementation across the U.S. and Canada for both brands. This position is responsible for developing marketing plans leading highimpact campaigns and driving both brand equity and commercial performance. The role will serve as the senior marketing voice on the W & EDITION leadership team managing a team of marketers and agencies while partnering crossfunctionally across global brand management digital PR partnerships creative and continent teams.

CANDIDATE PROFILE

Qualifications and Attributes

10 years of progressive experience in luxury or lifestyle brand marketing preferably across travel fashion retail media or entertainment.

Bachelors degree in Marketing Business or a related field (advanced degree a plus).

Proven ability to build brands lead teams and create culturally resonant marketing programs.

Experience with brand positioning creative development and integrated campaign .

Strong grasp of the luxury consumer mindset and how to balance creative storytelling with commercial impact.

Experience working in or leading within a matrixed global organization.

Excellent communication presentation and crossfunctional leadership skills.

Passion for culture travel design and the evolving definition of modern luxury.

Education and Experience Preferred

4year degree from an accredited university in Business Administration Marketing or related

10 years of relevant professional experience in luxury or lifestyle marketing or related function demonstrating

progressive career growth and pattern of exceptional performance.

Previous experience as a member of a senior executive or regional team

Key Responsibilities

Strategic Marketing Leadership

Lead the global brand marketing strategy for W Hotels aligning with brand positioning and longterm growth objectives.

Oversee continent brand marketing strategy and for both W Hotels and EDITION in the U.S. & Canada.

Act as the central marketing lead for the W & EDITION brandsdriving differentiation visibility and desirability inmarket.

Integrated Marketing & Content

Develop integrated campaigns across paid owned and earned channelsincluding digital social PR experiential partnerships and hotel activations.

Serve as brand guardian across all touchpoints including and social platforms.

Guide the development of messaging tone and brand storytelling to ensure consistency and global resonance.

CrossFunctional Collaboration

Partner closely with Brand Management Global Sales PR Partnerships Content Ecommerce and Continent Marketing to align marketing initiatives with business goals.

Collaborate with Creative and Agency teams to bring campaigns and activations to life.

Serve as a connector between global strategy and continent activation.

Team Leadership & Talent Development

Lead and mentor the W Hotels & EDITON brand marketing team fostering a culture of creativity collaboration and performance.

Guide crossfunctional and agency teams through project and measurement.

Champion career development and support growth opportunities for individual contributors.

Budget Planning & Performance

Manage annual brand marketing budgets and program investments.

Track and report on performance brand scorecards and marketing ROI in collaboration with Finance Insights and Analytics teams.

Own the development of annual marketing plans and key deliverables across teams.

CORE WORK ACTIVITIES

Establishing and executing brandwide marketing plans strategies and programs

Determines and drives effective marketing approach for the brand across all consumerfacing touch points in collaboration with global

marketing brand management public relations ecommerce owner services sales field marketing continental teams and other organizations to support the positioning and growth of W Hotels & EDITION

Serves as central pointofcontact for marketing the brand to drive differentiation and activation of the brands

Ensures oversight and business expertise to ensure the successful of brand marketing strategies and programs.

Develops marketing competitive and consumer insights to inform the business marketing plan as well as marketing activities.

Collaborates with key stakeholders to develop create and deliver brand specific marketing program results including brand voice messaging creative platforms advertising public relations promotions brand experience partnerships paid search experiential marketing and events direct marketing website development (including HWS) digital and social media channel planning and optimization media mix/planning

continental/regional pull through strategies and content development.

Interfaces heavily with continental Brand Marketing and eCommerce leaders to develop and execute appropriate marketing strategies and plans globally for W Hotels & EDITION.

Develops communication and marketing briefs.

Understand the competitive environment and the local customer attitudes / behaviors

Lead agency relationships productively

Ability to deeply understand brand business needs and translate those needs into actionable and measurable marketing plans that drive commerce and elevate consumer perceptions of the brand

Work collaboratively with the digital and social team

Operate in a matrixed organization with brand owner marketing and continent stakeholders

Have a strong creative point of view balanced with refined business analytics skills

Communicate brand standards and brand voice; supports regional compliance with brand standards

Manage relationships with Americas Centers of Excellence Knowledge Experts and key global teams

Manage relationships with senior property leadership (e.g. owner groups with multiple properties)

Drive template and process for hotel marketing plans

Oversee propertylevel marketing planning to ensure business targets and key brand strategies are appropriately represented in property marketing plans Manages marketing program budgets and scorecard results

Develops annual marketing program budgets and allocates budgets by program based on marketing plans. Maintain tracking and reporting of key budget operational processes and reports throughout the year.

Works with CX Insights Strategy and Innovation Reporting & Analytics Finance and other groups to develop/maintain marketing scorecard processes and reports throughout the year. Managing the marketing team including crossfunctional teams

Hires develops and inspires high performance marketing talent in accordance with company policies.

Assigns work and manages processes and activities to ensure deadlines are met high quality work is delivered and business results are achieved.

Partners with and manages the scope of work assigned to agencies including media creative and social media.

Identifies best in class marketing practices and share learnings as appropriate.

The salary range for this position is $161700 to $246200 annually. Marriott offers a bonus program comprehensive health care benefits 401(k) plan with up to 5 company match employee stock purchase plan at 15 discount accrued paid time off (including sick leave where applicable) life insurance group disability insurance travel discounts adoption assistance paid parental leave health savings account (except for positions based out of or performed in Hawaii) flexible spending accounts tuition assistance pretax commuter benefits other life and work wellness benefits and may include other incentives such as stock awards and deferred compensation plans. Benefits and incentive compensation may be subject to generally applicable eligibility waiting period contribution and other requirements and conditions.

The compensation and benefits information is provided as of the date of this posting. Marriott reserves the right to modify compensation and benefits at any time with or without notice subject to applicable law.

Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive peoplefirst are committed to nondiscrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.