CMS SEO Analyst
CMS SEO Analyst
Employer Active
Job Alert
You will be updated with latest job alerts via email
Share
Job Alert
You will be updated with latest job alerts via email
Job Description
Primary Purpose
The Content Management Solutions (CMS) & Search Engine Optimization (SEO) Analyst will have a strong business acumen and a passion for optimizing digital product experiences thrives in a fastpaced environment and love solving complex problems. This role requires someone with a proven track record of uncovering SEO opportunities implementing content management solutions and delivering impactful results and will collaborate with crossfunctional teams to enhance digital product user engagement and influence business growth.
This hybrid role requires inperson work at our Newton MA headquarters.
Bright Horizons is trusted by families and employers around the world for highquality child care and early education backup care and workplace education. We partner with some of the worlds best companies to provide services that help employees perform their best and support families to thrive both personally and professionally.
Essential Functions/Responsibilities
- Research: Conduct ongoing indepth search engine optimization (SEO) keyword research to identify opportunities for organic site traffic growth and stay up to date with the latest SEO trends algorithm updates and industry best practices
- Analysis & Reporting: Analyze website performance using tools like Google Analytics SEMrush and Screaming Frog to understand impact of SEO keyword and technical strategies and . Monitor prepare and regularly report on key SEO metrics providing actionable insights to stakeholders.
- Optimization: Optimize our websites for search engines to improve onpage elements such as meta tags headers and content for improved search visibility. Assist in the creation and optimization of content to align with SEO goals.
- Troubleshoot: Act as primary point person to understand content authoring issues assess and resolve.
- CMS Technician: Primary point person to manage and maintain the content management system to ensure optimal performance and functionality. Implement and configure the CMS components templates and workflows collaborating with implement and configure CMS components templates and work with developers to integrate with other systems and platforms.
- Training: Prepare and provide training and support to content editors and other users of the content management platform.
- Collaboration: Work closely with product managers developers content creators and marketers to ensure search engine optimization and content management system best practices are integrated into product development.
Minimum Qualifications:
- 3 years Proven experience in SEO digital marketing and web content management systems
- Bachelors Degree in Marketing Computer Science InformationTechnology or a related field
Preferred Qualifications:
- Proven experience in Sitecore CMS preferred.
- Strong analytical skills and proficiency in SEO tools (e.g. Google Analytics SEMrush).
- Excellent understanding of search engine algorithms and ranking factors.
- Experience with website analytics tracking and reporting.
- Proficiency in content management systems (preference for Sitecore CMS) including configuration customization and troubleshooting.
- Strong communication and collaboration skills.
- Ability to work independently and manage multiple projects simultaneously.
- Detailoriented with a passion for continuous learning and improvement.
Benefits:
Bright Horizons offers the following benefits for this position subject to applicable eligibility requirements:
- Medical dental and vision insurance
- 401(k) retirement plan
- Life insurance
- Longterm and shortterm disability insurance
Life at Bright Horizons:
Our people are the heart of our company. Because were as committed to our own employees as we are to the children families and clients we serve our collaborative workplaces are designed to grow careers and support personal lives. Come build a brighter future with us.
Bright Horizons provides equal opportunity in all aspects of employment and does not discriminate against any individual on the basis of race color religion sex age disability sexual orientation veteran status national origin genetic information or any other characteristic protected under federal state or local law. Bright Horizons complies with the laws and regulations described in the following federal government resources: Know Your Rights Family and Medical Leave Act (FMLA) and Employee Polygraph Protection Act (EPPA).
If you require assistance or a reasonable accommodation in completing these application materials or any aspect of the application and hiring process please contact the recruitment helpdesk ator . Determinations on requests for reasonable accommodation will be made on a casebycase basis.
Required Experience:
IC
Employment Type
Full-Time
