Communications Manager Graduate Admissions

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The Communications Manager Graduate Admissions leads and executes the communication strategy for the Office of Graduate Admissions. This role is responsible for ensuring clear consistent and strategic messaging to prospective students applicants and admitted students. Working closely with the Senior Marketing Manager and graduate Programs the Graduate Communications Manager develops and manages the tone and voice of all outbound communications ensuring alignment with institutional branding and enrollment objectives. Additionally this position plays a key role in enhancing communication workflows leveraging CRM capabilities and optimizing engagement strategies to drive enrollment and improve the student experience.

ESSENTIAL JOB DUTIES

• Serve as the primary communications lead for the Office of Graduate Admissions overseeing the creation editing maintenance and deployment of all admissionsrelated communications.
• Develop and implement a comprehensive datadriven communication strategy to engage prospective students applicants and admitted students at every stage of the enrollment process.
• Ensure all messaging aligns with institutional branding and is effectively targeted to specific audiences.
• Utilize Slate CRM to develop manage and optimize automated workflows audience segmentation and personalized communication sequences.
• Identify and implement strategic communication touchpoints to drive conversion at key enrollment milestones including inquiry application submission admission decisions and matriculation.
• Lead efforts to streamline and integrate communications across various offices to ensure a seamless coordinated experience for prospective and admitted students.
• Collaborate with the Senior Marketing Manager and graduate Programs to develop and deploy multichannel communication assets including email campaigns digital content print materials direct mail social media event communications and blog content.
• Monitor engagement metrics and analyze communication effectiveness to refine strategies and enhance outreach efforts.
• Serve as a liaison for prospective students in designated programs providing admissions counseling guidance and personalized communication.
• Conduct proactive outreach via phone email and other channels to support prospective students in the admissions process.
• Represent the institution at events presentations and meetings to promote graduate programs and communicate their value to prospective students.
• Collaborate with crossfunctional teams to ensure consistency and efficiency in messaging and student engagement efforts.
• Perform other duties as assigned to support the objectives of the Office of Graduate Admissions.

QUALIFICATIONS Qualifications are deemed required or preferred and represent what is needed to perform the job effectively.

• A Bachelors Degree in a related field is required; a Masters Degree preferred
• 35 years of experience in graduate admissions higher education communications or a related field is required.
• Experience managing communication plans and marketing campaigns within a CRM system preferably Slate.
• Experience in customer service admissions counseling or student recruitment preferred.

KNOWLEDGE SKILLS AND ABILITIES This may be representative but not allinclusive of the knowledge skills and abilities commonly associated with the job.

• Strong writing editing and messaging development skills with experience in crafting targeted audiencespecific communications.
• Excellent project management skills with the ability to handle multiple priorities and deadlines.
• Proficiency in data analysis and reporting to assess communication effectiveness and improve engagement strategies.
• Proficiency with CRM systems and marketing automation tools (Slate experience preferred).
• Expertise in developing and executing strategic communication plans.
• Strong understanding of enrollment management principles and best practices in admissions communications.
• Ability to create compelling studentfocused messaging that resonates with diverse audiences.
• Analytical mindset with the ability to track assess and optimize communication effectiveness.
• Exceptional organizational skills and attention to detail.
• Ability to work independently while also contributing to a teamoriented environment.
• Commitment to delivering highquality service and fostering positive relationships with prospective students and stakeholders.

PHYSICAL ABILITIES Activities commonly associated with the performance of the functions of this job. The physical demands described below are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

• Requires the ability to lift and move light objects
• Requires the ability to move materials occasionally
• Ability to sit or stand for long periods
• Ability to concentrate for long periods

WORK ENVIRONMENT Environmental or atmospheric conditions commonly associated with the performance of the functions of this job.

• Usual Office Conditions
• Ability to travel as needed; valid drivers license required.

Disclaimer: This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees may be required to follow other jobrelated instructions and to perform other jobrelated duties as requested subject to all applicable state and federal laws. Certain job duties described herein may be subject to possible modification in accordance with applicable state and federal laws.

Compensation: $57250.00 $70200.00 annually commensurate with experience.

Grade of Position: 2307E

Scheduled Weekly Hours: 36.25

Division: Division of Enrollment

In addition to a competitive salary Emerson College is committed to the health and wellbeing of our employees and family members. We offer a generous benefits package to regular staff scheduled to work 20 hours per week.

Benefits include outstanding health plans with limited outofpocket expenses dental plans generous timeoff programs and a 403(b) retirement benefit with a 9 employer contribution once eligible. Additional benefits such as life and disability coverage as well as commuter offerings are available.

Please refer to our benefits website for a full list of benefits and eligibility requirements.