Account Director

*** This is a remote position; however candidates must be physically based in the Denver metro area. ***

Position Summary

As an Account Director you possess deep knowledge of digital marketing from both strategic and practitioner perspectives. You are experienced in analyzing and leveraging data to support marketing strategies. In this role you will work closely with our internal agency team and clients to develop and execute effective digital marketing strategies analyze reporting run quarterly business reviews and lead annual strategy planning sessions. Your analytical skills and industry experience enable you to ideate architect and lead marketing strategies that transform businesses and drive revenue. You build strong partnerships grounded in trust because you are a strong communicator a passionate problem solver an innovative thinker and a leader with years of experience to back up your vision.

In addition the right candidate will embody our company values:

• WE LOVE NEW IDEAS Curiosity is in our DNA
• WE ARE IN IT TOGETHER Be a person people count on
• WE ARE PROBLEM SOLVERS Thinking critically to bring solutions to the table
• WE DO THE RIGHT THING Make choices everyone can stand behind

Location3 is committed to creating a diverse and inclusive company culture. We do not discriminate against candidates and employees based on disability sex race gender identity sexual orientation religion national origin age veteran status or any other protected status under law. Additionally Location3 is committed to diverse and equitable hiring practices. If you identify as diverse and would like to selfidentify please let us know. Providing this information is completely voluntary.

Expected Salary $90000 to $105000 annually depending on experience

Essential Job Functions:

• Client Relationship Management: Act as the primary point of contact for clients establishing strong relationships with key stakeholders including CMOs and other corporate marketing team members. Proactively communicate with clients to understand their needs address concerns and ensure satisfaction throughout the engagement.
• Develop and Execute Digital Marketing Strategy: Collaborate with clients to understand their business objectives and develop comprehensive digital marketing strategies that align with their goals. Implement strategic initiatives across various digital channels including Google Ads Meta Programmatic DSP and other relevant platforms.
• Leadership and Strategic Thinking: Take a leadership role in understanding and championing clients marketing and advertising objectives by gaining a deep knowledge of the marketplace growth plan brand strategy products and services competition organizational structure and internal processes. Identify new opportunities drive continual innovation and lead strategic thinking that meets clients needs and grows their marketing programs driving revenue for Location3.
• Analytics and Reporting: Utilize advanced digital marketing analytics tools such as Google Analytics 4 (GA4 to analyze campaign performance track KPIs and generate actionable insights. Prepare comprehensive reports and present findings to clients providing strategic recommendations for optimization and improvement.
• Quarterly Business Reviews (QBR) and Annual Strategy Planning: Lead quarterly business review meetings with clients assessing campaign performance discussing results and identifying areas for growth and improvement. Lead annual strategy planning sessions to align marketing initiatives with business objectives ensuring longterm success.
• Conversion Rate Optimization (CRO): Develop customer journey maps and implement creative funnels and sequencing strategies to enhance user experience and maximize conversions. Build and manage A/B/multivariate testing programs for creative assets and landing page UX leveraging datadriven insights to optimize performance.
• Budget Forecasting: Work closely with clients to forecast and manage digital marketing budgets effectively. Monitor spending and allocate resources strategically to achieve maximum ROI.

Essential Job Requirements:

• 5 years of proven digital marketing experience working to plan launch and analyze crosschannel campaigns including paid search display programmatic social media and SEO
  • Experience within franchise and multilocation space is preferred

• 5 years of proven experience directly managing client relationships including ownership of performance KPIs and reporting
• 3 years of handson experience managing ad campaigns in platforms such as Google Ads Meta LinkedIn and Programmatic DSP
  • Experience in Paid Search Paid Social and Shopping campaigns preferred
• Track record of collaborating with CMOs and other corporate marketing team members to achieve marketing goals.
• 3 years of expertise in digital marketing analytics including proficiency in tools such as Google Analytics 4 (GA4 attribution modeling and budget forecasting
• Experience with analyzing and interpreting Power BI marketing reports and visualizations and developing datadriven marketing recommendations.
• Knowledge of unified measurement approaches including MultiTouch Attribution (MTA) and Marketing Mix Modeling (MMM) and the ability to leverage these methodologies to provide comprehensive insights on campaign performance and ROI.
• Clear understanding of Martech and how technology platforms such as CRM ad tech CDP and Marketing Automation can be integrated for interoperability.
• Demonstrated experience in fullfunnel marketing strategies encompassing customer journey mapping creative funnels and sequencing.
• Proven expertise in developing and managing A/B/multivariate testing programs for creative assets and landing page UX.
• Comprehensive understanding of SEO best practices and proven success in optimizing both corporate and local SEO efforts.
• Indepth understanding of the evolving digital landscape including knowledge of privacy regulations such as GDPR (General Data Protection Regulation) and CCPA (California Consumer Privacy Act) and ad platform policy restrictions.
• Familiarity with cookieless targeting and measurement strategies keeping up to date with industry trends and best practices for effective targeting and measurement in a postcookie era.
• Strong critical thinking skills ability to think quickly and work autonomously.
• Gifted communicator and presenter with storytelling experience.
• Outstanding organizational skills some project management skills preferred.
• Fosters a culture of trust transparency and teamwork both internally and externally.
• Ability to effectively manage and nurture a team of 1 or more people.
• Up to 25 travel within the continental US.

About Us

Creative Thinkers Data Geeks & Digital Enthusiasts Location3 Media is a digital marketing company built to improve the findability and performance of consumer and retail brands through enterpriselevel and local digital marketing solutions. Founded in 1999 and located in the heart of Denver Location3 has a staff of 60 fulltime employees who service global national and local brands. More than half of Location3s client base has worked with the agency for at least three years as Location3 improves the findability and performance of every client they partner with.

Why Us

Location3 is looking for passionate people with innovative thinking who want to work with a performancedriven team. We emphasize working hard to bring our clients the results they seek and celebrating those wins together in a positive and fun work environment. We offer the benefit of being a remote work organization but we also strongly believe that collaboration is key to driving outcomes. Our company culture our ongoing education and training programs and our technology infrastructure all contribute to that goal. We also believe that bonding is equally important whether its inperson or over Teams. We have a dedicated inperson annual company retreat that includes our annual golf day as well as remote monthly events like learning hours team happy hours and team trivia that help to create synergy among colleagues and teams. On top of working and playing hard together we also offer a very competitive benefits package complete with medical dental vision matching 401K a wellbeing stipend every other Friday off remote work equipment a remote equipment reimbursement and more.