Sr Manager of B2B and Retail Paid Media
Sr Manager of B2B and Retail Paid Media
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1 Vacancy
Job Description
Chamberlain Group is a global leader in access solutions with top brands such asLiftMasterand Chamberlainfound in millions of homes businesses and communities worldwide.
ecosystem.
This role is part of Chamberlain Groups Marketing team. The Sr. Campaign Manager leads the paid media presence of Chamberlain group across all business units (Residential and Commercial businesses) for North America. This role drives advertising strategy and activities informed by the consumer journey including paid media planning and campaign development tracking analysis and optimization. This role works closely with all media agencies to deliver critical brandbuilding and demanddriving advertising plans that improve brand awareness and consideration that ensure the brand is reaching our target consumer with relevant distinct and buzzworthy paid content.
The Sr. Campaign Manager is expected to lead a small media team and embody Chamberlain values. They will own the media budget channel strategy and allocation to drive results and deliver revenue across all business units. This role requires a minimum of a Bachelors Degree in Business Marketing Communications or relevant field and 8 years of media strategy and planning experience across offline digital and experience with media measurement and reporting methodologies including geoholdouts brand lift attention and engagement metrics.
They will need a strong work ethic with experience leading successful performancedriven media teams. Leads by example and develops coaches and mentors team and career development.
Job Responsibilities:
Lead media buying across major media partners and tech platforms identifying the right channel mix and partnering crossfunctionally in Residential and Commercial teams to deliver bestinclass campaigns
Manage all external agencies to deliver bestinclass media plans and media placement for products and services partnering with Brand and PR agencies to develop cohesive plans
Leading paid media tactical planning learning plan analysis & optimizations
Partnering with brand marketing team to consistently represent product positioning and key marketing messages in paid earned and social channels
Partnering with demand gen team to create cohesive user journeys between paid earned and owned touchpoints
Own attribution tracking analyzing and reporting results on campaign performance with development of multitouch attribution and media mix modeling methodologies develop reporting cadence and KPIs to track success of campaigns
Lead annual media campaign strategy development planning and across Chamberlain Groups portfolio of products and services
Drive meaningful media innovation grounded in data consumer trends and best practices to create consumer impact
Act as a trusted partner and inhouse subject matter expert to the broader organization providing thought leadership and a clear vision for Media campaigns
Establish bestinclass practices and procedures across traditional and modern media channels
Collaborate with the analytics team to oversee campaign management and reporting including indepth analytics of LTV CAC ROI and incrementality
Manage the testing framework and feedback loop for the brand team to continuously iterate on creative assets and execute experiments and conversion tests to improve LTV/CAC ratios
Comply with health and safety guidelines and rules; managers should also ensure compliance across their teams.
Protect Chamberlain Groups reputation by keeping information confidential.
Maintain professional and technical knowledge by attending educational workshops reading professional publications establishing personal networks and participating in professional societies.
Contribute to the team effort by accomplishing related results and participating on projects as needed
Motivate and lead a high performance team by attracting developing engaging and retaining team members
Drive the performance management and compensation processes by communicating job expectations monitoring and evaluating performance providing feedback and facilitating employee development per the companys policies
Maintain transparent communication by appropriately communicating organization information to team through department meetings oneonone meetings appropriate email IM and regular interpersonal communications
Lead and motivate individuals and teams to create a workplace culture that is consistent with the CG mission vision and values.
Manage performance marketing team ability to coach and mentor. Should develop vision for team with a player/coach mentality working to enhance and attract best talent and create career development opportunities for the team.
Job Requirements:
Bachelors Degree in Business Marketing Communications or related field
8 years of media strategy and planning experience across offline digital and programmatic
Experience with media measurement and reporting methodologies including geoholdouts brand lift attention and engagement metrics
Experience tracking campaign ROI budget management and allocation of strategic budget and resources to maximize return on investment
Deep understanding of the US media landscape and audience trends
Deep understanding of audience segmentation and data strategy
A highly strategic media thinker with proven brand campaign leadership experience
Ability to create highly effective media strategies to develop pipeline for commercial business
Strong people leader with ability to coach and mentor team
Strong communication skills (written & verbal) with the ability to clearly deliver information to a variety of audiences
Confidence in communicating across the organization with crossfunctional stakeholders and to executive leadership
Ability to travel up to 25 of the time mainly in North America
Preferred:
Bachelors Degree in Business Marketing Communications or related field
Strong understanding of the smart home category and emerging trends
Strong organizational and project management capabilities to plan execute and monitor multiple marketing campaigns simultaneously ensuring timely delivery and adherence to deadlines
Creative yet analytical mindset with the ability to use data to drive decisionmaking and measure campaign effectiveness
Creative thinking and problemsolving skills with a keen eye for detail and a passion for innovation
Ability to provide leadership mentorship and build internal culture
Adept at working in a crossfunctional organization
Comfortable in a hypergrowth fastpaced and selfstarter environment for a large consumer brand
Demonstrated ability to interpret marketing data and analytics to draw insights make datadriven decisions and optimize campaign performance
#LIHybrid Oak Brook IL
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The payrange for this position is $123600 $199275; base payoffered may vary depending on a number of factors including but not limited to the position offered location education training and/or experience. In addition to base pay also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements).This position is eligible for participation in a shortterm incentive plan subject to the terms of the applicable plans and policies.
Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. Were proud to be an Equal Opportunity Employer and youll be considered for this role regardless of race color religion sex national origin age sexual orientation ancestry; marital disabled or veteran status. Were committed to fostering an environment where people of all lived experiences feel welcome.
Persons with disabilities who anticipate needing accommodations for any part of the application process may contact in confidence .
NOTE: Staffing agencies headhunters recruiters and/or placement agencies please do not contact our hiring managers directly.
Required Experience:
Manager
Employment Type
Full-Time
