VP Brand
VP Brand
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Salary Not Disclosed
1 Vacancy
Job Description
The Vice President Brand Marketing will be the strategic leader responsible for shaping and driving the vision positioning and growth of Moen and House of Rohl (HofR). This role will define and execute brand strategies that strengthen consumer connections differentiate Moen and HofR in the market and drive longterm business growth. Partnering closely with crossfunctional teams the VP will ensure Moen and House of Rohl voice and identity are compelling consistent and seamlessly integrated across all channels and consumer touchpoints.
With a deep understanding of consumer behavior cultural trends and the competitive landscape this role will lead Moen and HofR evolution while fostering a highperforming marketing team. The ideal candidate will combine analytical rigor with creative excellence to elevate Moen and HofR relevance engagement and commercial success.
RESPONSIBILITIES:
- Enable the development and of a clear compelling Moen and HofR strategy that aligns with company objectives and fuels sustainable growth.
- Serve as the strategic Moen and HofR lead partnering closely with the CMO and executive stakeholders to influence companywide initiatives and ensure brand integrity across all touchpoints.
- Oversee integrated marketing communications ensuring campaigns are insightdriven channeloptimized and aligned to business priorities.
- Enable and inspire a highperforming Moen and HofR marketing team fostering a culture of innovation accountability and professional growth.
- Leverage consumer insights market data and competitive analysis to refine messaging identify whitespace and uncover new growth opportunities.
- Build and maintain brand architecture and governance standards that drive consistency across marketing product digital packaging and inmarket .
- Manage key agency and partner relationships ensuring strategic alignment creative excellence and strong ROI.
- Collaborate crossfunctionally with Product Innovation Sales Digital and Customer Experience teams to align brand strategies with commercial .
- Establish key performance metrics and processes to evaluate brand health marketing effectiveness and audience engagement.
- Lead brand innovation efforts identifying emerging trends and cultural shifts to evolve brand relevance and futureproof the portfolio.
Qualifications :
QUALIFICATIONS:
- Bachelors degree in Marketing Business or related field; Masters degree preferred.
- 20 years of progressive marketing experience including brand strategy integrated campaigns and leadership of crossfunctional teams.
- 10 years of seniorlevel team leadership with a demonstrated ability to build scale and coach highperforming teams.
- Proven success in building and growing consumer brands in a dynamic matrixed organization.
- Strategic thinker with strong analytical capabilities and a datainformed approach to decisionmaking.
- Exceptional storytelling communication and influence skills with the ability to engage executive stakeholders and inspire teams.
- Experience managing agency partners budgets and complex marketing ecosystems.
- Deep understanding of consumer behavior digital marketing and brand engagement best practices.
- Comfortable operating in fastpaced environments with shifting priorities and high expectations.
- Expertise in market research data analytics and consumer behaviors with a proven ability to improve consumer retention
- Experience working in a fastpaced highly collaborative environment with multiple stakeholders.
Additional Information :
Additional Information:
Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range: USD USD. Please note that actual salaries may vary within the range or be above or below the range based on factors including but not limited to education training experience professional achievement business need and location. In addition to base salary employees will participate in either an annual bonus plan based on company and individual performance or a rolebased sales incentive plan.
At Fortune Brands we support the overall health and wellness of our associates by offering comprehensive competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates unique needs. This includes robust health plans a marketleading 401(k) program with a company contribution product discounts flexible time off benefits (including halfday summer Fridays per policy) inclusive fertility / adoption benefits and more. We offer numerous Employee Resource Groups to support inclusivity and our associates feeling of belonging at work.
Fortune Brands is a brand innovation and channel leader focused on exciting supercharged categories in the home products security and commercial building markets. Our portfolio of brands includes Moen House of Rohl Aqualisa SpringWell ThermaTru Larson Fiberon Master Lock SentrySafe and Yale residential.
Fortune Brands is headquartered in Deerfield Illinois and trades on the NYSE as FBIN
Equal Employment Opportunity:
FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race color religion sex gender identity or expression national origin ancestry age disability marital status protected veteran status sexual orientation genetic history or information or any other legally protected characteristic.
Reasonable Accommodations:
FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process please contact us at and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.
Remote Work :
No
Employment Type :
Fulltime
Employment Type
Full-time
