Director eCommerce Analytics
Director eCommerce Analytics
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$ 167200 - 250800
1 Vacancy
Job Description
Position Summary
The Director of eCommerce & Digital Analytics is responsible for leading Illuminas Global eCommerce and digital product management strategies to drive optimization and growth of online sales channels through feature adoption and utilization. This role will oversee digital product ownership (customer relationship platform) B2B eCommerce operations and the growth of online sales channels. The ideal candidate will bring expertise in eCommerce strategy data analytics conversion optimization and customer experience to drive revenue and business growth. This candidate will partner with commercial marketing finance and supply chain leaders to ensure alignment to the broader goals and objectives of the company while considering the evolving priorities of partner organizations. This critical leader will Communicate insights and strategic recommendations to executive leadership and foster a culture of continuous improvement innovation and datadriven decisionmaking.
Key Responsibilities:
1. eCommerce Strategy & Growth Develop and execute a B2B eCommerce strategy aligned with business objectives. Optimize digital processes to enhance internal efficiency drive engagement and increase conversion rates through eProcurement integrations and production support. Drive adoption of eCommerce through business development in collaboration with commercial field teams. Lead initiatives for online revenue growth customer acquisition and retention. Partner with pricing teams to drive online pricing strategies. Support NPIs through digital commercialization Play a key role in the customer journey through ownership of MyIllumina and eCommerce Stay ahead of industry trends and innovations in digital commerce.
2. Digital Analytics & Performance Optimization Define and track key performance indicators (KPIs) for eCommerce sccess. Use datadriven insights to improve customer experience and increase sales. Manage digital analytics tools and infrastructure (Google Analytics Adobe Analytics etc. that enables endtoend/funnel analysis across the digital platforms. Implement A/B testing and conversion rate optimization (CRO) strategies. Provide actionable insights to stakeholders to improve online performance.
3. Customer Experience Platforms Oversee eCommerce and Customer Relationship platforms; functionality integrations and enhancements. Implement new features and enhancements to increase customer loyalty and lifetime value. Responsible for the management and of organization change management and customer facing communications. Align across commercial operations and marketing teams to develop 15 year strategies and roadmaps. Collaborate with GIS BAs and developers to ensure seamless of enhancements new features and user experience. Ensure best practices in security compliance and data privacy.
Qualifications & Skills:
Bachelors or Masters degree in Business Marketing Data Analytics or a related field.
8 years of experience in B2B eCommerce digital analytics or online platform management.
Strong expertise in eCommerce platforms (e.g. Shopify Magento Salesforce Commerce Cloud).
Proficiency in Google Analytics Adobe Analytics Power BI or similar tools. Experience with digital marketing SEO and performance tracking.
Knowledge of CRM automation and AIdriven eCommerce solutions.
Excellent leadership communication and stakeholder management skills. Datadriven mindset with strong analytical and problemsolving abilities.
Preferred Qualifications:
Experience in the life sciences industrial or manufacturing industries. Familiarity with B2B customer behavior pricing models and digital sales strategies.
Handson experience with A/B testing heatmaps and UX optimization tools. Listed responsibilities are an essential but not exhaustive list of the usual duties associated with the position. Changes to individual responsibilities may occur due to business needs.
Position Requirements:
8 years experience in eCommerce and/or global digital product management/ownership with demonstrated improvements in process revenue and conversion; experience in diagnostics life sciences or medical devices is preferred.
Experienced working within the agiledevelopment methodology.
Excellent understanding of Infrastructure and microservices based architecture and web applications
Proven ability to develop business relationships and communicate successfully with people at all levels of management; exhibit excellent interpersonal and diplomacy skills.
Proficient with managing program/project level initiatives.
Financial acumen and business savvy with understanding of business model levers and ability to strategically execute on growth plans.
Effective communication and interpersonal skills to influence people process and technology in a manner that enriches Illuminas company culture and overall team performance.
Must be organized and able to multitask and reprioritize as direction and goals shift ability to drive team collaboration as well as work independently driven by deadlines and high expectations both creatively and consistently.
Must be a consummate team player putting others before self and actively engage stakeholders at all levels
Must be customer focused both internal and external to the Company All listed requirements are deemed as essential functions to this position; however business conditions may require reasonable accommodations for additional task and responsibilities.
Preferred Experience/Education/Skills:
Typically has 12 years of related experience with a Bachelors degree or equivalent.
May require an advanced degree (Masters) with 8 years of related experience; a Ph.D. with 5 years experience; or equivalent experience.
Broad knowledge of all areas within eCommerce (including B2B/eProcurement)
Typically has a depth of eCommerce or customer platform knowledge in function derived from experience in nonmanagement and middle management roles.
Language proficiency: Fluent English require
The estimated base salary range for the Director eCommerce & Analytics role based in the United States of America is: $167200 $250800. Should the level or location of the role change during the hiring process the applicable base pay range may be updated accordingly. Compensation decisions are dependent on several factors including but not limited to an individuals qualifications location where the role is to be performed internal equity and alignment with market data. Additionally all employees are eligible for one of our variable cash programs (bonus or commission) and eligible roles may receive equity as part of the compensation package. We offer a wide range of benefits as innovative as our work including access to genomics sequencing family planning health/dental/vision retirement benefits and paid time off.At Illumina we strive to foster a diverse and inclusive workplace by cultivating an environment in which everyone contributes to our mission. Built on a strong foundation Illumina has always been rooted in openness collaboration and seeking alternative views and perspectives to propel innovation in genomics. We are proud to confirm a zeronet gap in pay regardless of gender ethnicity or race. We also have several Employee Resource Groups (ERG) that deliver career development experiences increase cultural awareness and demonstrate our collective commitment to diversity and inclusion in the communities we live and work. We are proud to be an equal opportunity employer committed to providing employment opportunity regardless of sex race creed color gender religion marital status domestic partner status age national origin or ancestry physical or mental disability medical condition sexual orientation pregnancy military or veteran status citizenship status and genetic information. Illumina conducts background checks on applicants for whom a conditional offer of employment has been made. Qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable local state and federal laws. Background check results may potentially result in the withdrawal of a conditional offer of employment. The background check process and any decisions made as a result shall be made in accordance with all applicable local state and federal laws. If you require accommodation to complete the application or interview process please contact To learn more visit: The position will be posted until a final candidate is selected or the requisition has a sufficient number of qualified applicants. This role is not eligible for visa sponsorship.
Required Experience:
Director
Employment Type
Full-Time
