Product Marketing Manager - Sales Solutions

At Anaplan we are a team of innovators who are focused on optimizing business decisionmaking through our leading scenario planning and analysis platform so our customers can outpace their competition and the market.

What unites Anaplanners across teams and geographies is our collective commitment to our customers success and to our Winning Culture.

Our customers rank among the whos who in the Fortune 50. CocaCola LinkedIn Adobe LVMH and Bayer are just a few of the 2400 global companies that rely on our bestinclass platform.

Our Winning Culture is the engine that drives our teams of innovators. We champion diversity of thought and ideas we behave like leaders regardless of title we are committed to achieving ambitious goals and we have fun celebrating our wins.

Supported by operating principles of being strategyled valuesbased and disciplined in youll be inspired connected developed and rewarded here. Everything that makes you unique is welcome; join us and be your best self!

We are looking for a selfmotivated outbound Product Marketing Manager Sales Solutions preferably based in San Franciscoto contribute as a key stakeholder and to join our growing Industry and Solutions Marketing team. At Anaplan we are revolutionizing Sales Performance Management (SPM) by transforming the way businesses operate. Our applications for The Office of the CRO are designed to increase sales productivity and maximize revenue through more effective gotomarket planning incentive compensation management and sales forecasting. Were looking for individuals excited to be part of a fastgrowing company and contribute to the future of SPM and you will play a pivotal role in supporting and promoting these cuttingedge solutions.

As a Sales Planning Solution Manager youll be working closely with stakeholders across Product Sales GTM Operations Competitive Intelligence and Marketing and you will drive the creation and communication of impactful content highlighting Anaplans advantage in SPM supporting GTM strategy and driving the launches of new applications and products. You will create compelling marketing and fieldfacing content to drive our marketing and sales programs and be directly responsible for interfacing with our GTM organization.

Your Impact

• Support the development of compelling customerfacing content such as blogs longform content videos webinars presentations and website copy to drive awareness adoption and retention.
• Support solution product marketing and sales enablement plans to support revenue objectives of growing existing ACV and acquiring new customers in the sales performance management domain.
• Partner with Sales Applications Product team to develop messaging and positioning build and deliver sales tools across the sales cycle including customer stories sales wins partner stories and other sales tools and sales content to enable sales teams to communicate the value of Anaplan effectively
• Research buyer personas and market trends via both primary and secondary research to identify potential market opportunities and messages for Anaplans SPM line of business
• Support sales play and application launches by building messaging in collaboration with Product and GTM functions craft marketing plans drive and support partner enablement in collaboration with partner marketing
• Discover and document complex buying/selling processes involving multiple decisionmakers for software and solution purchases and translate them to successful GTM strategies
• Support the broader team to evangelize our solutions at conferences and tradeshows to analysts and customers
• Develop the SPM social media strategy for LinkedIn Twitter and other platforms to deliver messaging and positioning

Your Qualifications

• 5 years related B2B enterprise product marketing or presales experience ideally in one or more of the following areas: sales forecasting sales planning incentive compensation management revenue intelligence revenue orchestration marketing performance management and AI/ML
• Content creation and strategic messaging skills including a showcase of work delivered elsewhere
• Proven capability to influence senior executives and purchasing stakeholders with messaging and content
• Demonstrable GTM / launch experience
• High energy creativity cando attitude agility ability to manage multiple priorities and biasforaction with exemplary results
• Strong analysis and communication skills in writing and content development

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