Senior Insights Specialist - Marketing
Senior Insights Specialist - Marketing
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1 Vacancy
Job Description
Overview
As we continue to build our team in support of our vision to be the worlds best and most trusted mobility company the Marketing team is excited to announce the opening of a Senior Insights Specialist!
The Senior Insights Specialist is a member of the Global Insights Team which serves as the voice of the market across brand market consumer and competitive insights. The Senior Insights Specialist has broad responsibility in supporting a variety of efforts across these areas. Executing and managing market and competitive research is the primary focus of this role and involves tracking industry trends assessing market sizes and competitive dynamics and analyzing market opportunities to inform strategic business decisions.
Senior Insights Specialist supports research initiatives by collecting analyzing and reporting on market and competitive data to inform business and marketing strategies. This role collaborates with key stakeholders leveraging industry trends competitor insights and macroeconomic factors to deliver clear actionable recommendations. A highly analytical thinker with strong research communication and collaboration skills the Senior Insights Specialist plays a crucial role in translating complex data into insights that drive strategic decisionmaking.
Enterprise offers an excellent benefits package with marketcompetitive pay comprehensive healthcare packages 401k matching & profit sharing schedule flexibility paid time off and organizational growth potential.
Compensation decisions will be made based on factors that include but are not limited to experience education location and skill level
This position is located at our Corporate Headquarters in Clayton MO with a hybrid schedule.
Company Overview
Enterprise Mobility is a leading provider of mobility solutions owning and operating the Enterprise RentACarNational Car RentalandAlamo Rent A Carbrands through its integrated global network ofindependent regional subsidiaries. Enterprise Mobility and its affiliates offer extensive car rental carsharing truck rental fleet management retail car sales as well as travel management and other transportation services to make travel easier and more convenient for customers.
Privately held by the Taylor family of St. Louis Enterprise Mobility together with its affiliate Enterprise Fleet Management manages a diverse fleet of 2.3 million vehicles and accounted for nearly $35 billion in revenue through a network of more than 10000 fullystaffed neighborhood and airport rental locations in more than 90 countries and territories.
Responsibilities
- Assist in conducting market sizing forecasting and benchmarking analyses and support daytoday management of key initiatives to help inform business strategies and identify growth opportunities
- Track and analyze competitor activities strategies and market positioning to highlight potential threats and opportunities
- Stay informed on industry shifts consumer behaviors and macroeconomic changes to provide strategic recommendations and insights including oversight of Global trends executive updates and newsletters
- Analyze and synthesize data from various sources to deliver actionable insights that inform marketing and business strategies. Develop reports and presentations that translate complex findings into clear compelling narratives
- Support the of research projects from inception to delivery including developing research briefs writing unbiased questionnaires collaborating with stakeholders ensuring data integrity and managing vendor partnerships when needed
- Develop and manage research studies tailored to specific business needs ensuring highquality data collection and analysis
- Proactively review and analyze syndicated data and insights turning them into clear concise summaries and reports with actionable insights to inform marketing strategies
- Deliver insights grounded in robust research design analysis and business knowledge to guide marketing and business strategies and inform decisionmaking
- Assist with various team initiatives as needed including brand measurement creative and message testing and consumer insight initiatives
- Build relationships across the organization to understand business needs and provide insights that support strategic decisionmaking
- Reinforce research best practices mentor internal stakeholders on insights methodologies and support team initiatives that enhance datadriven decisionmaking
- Contribute to the continuous improvement of insights processes ensuring adherence to best practices and maintaining high standards for research quality and impact
- Enhance the visibility credibility and value of the Global Insights team through the delivery of quality work adherence to best practices and maintaining rigorous internal processes
- Seek to improve job performance through selfassessment skill development training and goal setting
- Maintain a regular and reliable level of attendance and punctuality
- Perform miscellaneous jobrelated duties as assigned
To perform this job successfully an individual must be able to perform each essential job duty satisfactorily including any physical demands. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential job functions.
In addition to these job functions candidates will also need to display proficiency in the following Competencies:
- Analyzing
- Communication
- Ethics and Values
- Planning and Organizing
- ResultsOriented
Equal Opportunity Employer/Disability/Veterans
Qualifications
Minimum:
- Four 4 years or more of market research/insights experience
- Four 4 years or more of marketing/advertising related experience
- Bachelors Degree
- Must be authorized to work in the United States and not require work authorization sponsorship by our company for this position now or in the future
Preferred:
- Previous experience in qualitative research
- Experience in travel mobility or hospitality industries
- Proven experience in managing research programs from conception to completion
- Experience in market and competitive insights including market sizing and forecasting
- Experience with Qualtrics platform
Required Experience:
Senior IC
Employment Type
Full-Time
