Vice President Brand and Product Marketing
Vice President Brand and Product Marketing
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1 Vacancy
Job Description
The Rock Family of Companies is made up of nearly 100 separate businesses spanning fintech sports entertainment real estate startups and more. Were united by our culture a drive to find a better way that fuels our commitment to our clients our community and our team members. We believe in and build inclusive workplaces where every voice is heard and diverse perspectives are welcomed. Working for a company in the Family is about more than just a job its about having the opportunity to become the best version of yourself.
As Vice President Brand and Product Marketing youll be responsible for executing the companys marketing strategy to drive brand awareness customer acquisition and revenue growth. Youll provide strategic direction oversee the implementation of marketing initiatives and lead multiple teams of marketing professionals to achieve organizational objectives. Youll help in shaping the companys positioning messaging and gotomarket strategies. Youll be fluent in market dynamics brand strategy product marketing and strategic planning. Youll improve the strategic brand management methods through the proper use of insights and articulate the overarching strategies designed to drive awareness acquisition and retention.
About the role
- Lead mentor and develop a team of marketing professionals including leaders and individual contributors fostering a culture of collaboration innovation and excellence
- Build and lead highperforming marketing teams providing guidance mentorship and professional development opportunities to foster growth and drive excellence
- Lead efforts to drive customer acquisition through integrated marketing campaigns including digital marketing product marketing brand and performance advertising content marketing email marketing events and partnerships
- Develop and execute comprehensive marketing strategies aligned with the companys overall objectives and growth targets taking into account market dynamics competitive landscape and customer insights
- Maintain the companys brand identity positioning and messaging across all channels and touchpoints ensuring consistency and relevance to target audiences
- Establish key performance indicators (KPIs) and metrics to measure the effectiveness of marketing campaigns and initiatives tracking ROI and optimizing marketing spend to maximize results
- Maintain an updated knowledge base and understanding of content strategy design concepts marketing principles and practices and the current tools and software utilized on the team
- Develop leaders and team members to write effective marketing briefs collaborate with internal stakeholders subject matter experts and content creators to produce highquality engaging marketing that aligns with brand messaging and resonates with target audiences
- Continually identify and initiate solutions for areas of opportunity in the business. Be fluent in competitive offerings and benchmarking
- Articulate a compelling vision of change anticipate and overcome potential obstacles and address conflicts among the team for discussion and resolution
- Build and maintain relationships with internal stakeholders external partners industry influencers and media outlets to enhance brand visibility credibility and market presence
- Build and lead a highperforming marketing team providing guidance mentorship and professional development opportunities to foster growth and drive excellence
About you
Minimum qualifications
- 15 years of experience in a marketing role or at an advertising agency
- Bachelors degree in marketing or a related field or equivalent competency
- 8 years of experience in marketing leadership roles with a track record of success in developing and executing strategic marketing plans that drive business growth and market share
- Strong leadership and team management skills with the ability to inspire motivate and develop a diverse team of marketing professionals
- Excellent communication presentation and interpersonal skills with the ability to effectively influence and collaborate with senior executives crossfunctional teams and external partners
- Experience in business to consumer (B2C) business to business (B2B) and/or talent marketing preferably in a technologydriven industry
- Strategic mindset with the ability to think analytically anticipate market trends and translate insights into actionable strategies and initiatives
Preferred qualifications
- Masters degree in marketing or a related field
- Demonstrated expertise in brand management customer acquisition product marketing digital marketing and marketing analytics with a deep understanding of best practices and emerging trends
- Proficiency in marketing technology tools and platforms marketing analytics best practices and emerging trends
- Passion for innovation creativity and continuous learning with a drive to push boundaries and challenge the status quo
- Experience leading multiple teams in complex matrixed organizations
- Expert understanding of data ingestion APIs and marketing technology integrations into source systems
- Expert level understanding of Performance Marketing revenue or production type metrics
- Experience using project management systems like Azure DevOps Jira ServiceNow WorkFront etc. and Agile processes.
- Proficiency in Microsoft Suite Lucid Confluence PowerBI Amplitude or similar tools
- Previous experience working in FinTech organizations specifically in mortgage real estate or financial service industries
What youll get
Our team members fuel our strategy innovation and growth so we ensure the health and wellbeing of not just you but your family too! We go above and beyond to give you the support you need on an individual level and offer all sorts of ways to help you live your best life. We are proud to offer eligible team members perks and health benefits that will help you have peace of mind. Simply put: Weve got your back. Check out our full list of Benefits and Perks.
About us
Rocket Mortgage was founded in 1985. Today were a Detroitbased publicly traded company with a mission to Help Everyone Home. At Rocket Mortgage we believe that home is more than the house you live in. Our wide variety of home loan options tools and resources empower our clients to achieve their homeownership dreams. Were known as experts in the mortgage industry but were also innovators we strive to create the best experiences for our clients from beginning to end. And were not your typical employer. Were insistently different in how we look at the world and are committed to an inclusive workplace where every voice is heard. Apply today to join a team that offers career growth amazing benefits and the chance to work with leading industry professionals.
This job description is an outline of the primary responsibilities of this position and may be modified at the discretion of the company at any time. Decisions related to employment are not based on race color religion national origin sex physical or mental disability sexual orientation gender identity or expression age military or veteran status or any other characteristic protected by state or federal law. The company provides reasonable accommodations to qualified individuals with disabilities in accordance with applicable state and federal laws. Applicants requiring reasonable accommodations in completing the application and/or participating in the application process should contact a member of the Human Resources team at .
The Company is an Equal Employment Opportunity employer and does not discriminate in any hiring or employment practices. The Company provides reasonable accommodations to qualified individuals with disabilities in accordance with state and federal law. Applicants requiring reasonable accommodation in completing the application and/or participating in the employment application process should notify a representative of the Human Resources Team The Pulse at
Required Experience:
Chief
Employment Type
Full-Time
