Senior Area Sales Manager Builder Channel Northern California

At GE Appliances a Haier company we come together to make good things for the fastestgrowing appliance company in the U.S. were powered by creators thinkers and makers who believe that anything is possible and that theres always a better believe in the power of our people and in giving them the freedom to explore discover and build good things together.

The GE Appliances philosophy backed by three simple commitments defines the way we work invent create do business and serve our communities:we come togetherwe always look for a better way andwe create possibilities.

Interested in joining us on our journey

Join the highperforming sales team at GE Appliances as a Senior Area Sales Manager covering the Northern California market. In this fieldbased role youll lead sales initiatives across a diverse range of contract and builder accounts including singlefamily multifamily authorized builder distributors and apartment replacement distributors.

Youll be responsible for growing market share strengthening customer relationships and delivering an exceptional endtoend experience. This is an exciting opportunity to bring industryleading appliance solutions to life in one of Californias most dynamic regions.

Position

Senior Area Sales Manager Builder Channel (Northern California)

Location

USA San Francisco CAUSA Bakersfield CA USA Fresno CA USA Monterey CA USA Oakland CA USA San Jose CA USA Santa Cruz CA

How Youll Create Possibilities

Key Responsibilities

• Own and grow appliance sales within an assigned builder/distributor territory across Northern California

• Deliver on sales targets and operating margin goals

• Identify and capitalize on new business opportunities while managing potential channel conflict

• Build longterm consultative relationships through valuedriven solution selling

• Conduct market and competitive analysis to drive strategy and differentiation

• Lead local sales training efforts and partner with key stakeholders to support growth

• Manage pipeline reporting and administrative tasks to ensure operational excellence

• Proactively cold call prospects and convert leads into active purchasing accounts

• Engage with construction job sites and regional teams to support projects and build trust

What Youll Bring to Our Team

Minimum Qualifications

• Bachelors degree or equivalent experience in sales or a related field

• 5 years of relevant B2B field sales experience or completion of the GE Appliances Commercial Development Program

• Must reside (or be willing to relocate) within the territory ideally with easy access to the Bay Area

• Proven ability to develop and maintain strategic customer relationships

• Strong negotiation communication and presentation skills

• Highly motivated selfdirected and goaloriented

• Willingness and ability to travel frequently including overnight stays based on territory coverage

Preferred Qualifications

• Experience developing and executing territorybased sales strategies aligned with company objectives

• Background in wholesale contractor builder or distribution sales

• Cold calling and new account acquisition success

• 2 years of experience in appliance sales or a related industry

• Familiarity with multichannel sales models and contractor/distributor ecosystems

Working Conditions & Travel

• This is a remote role based from a home office with frequent inperson meetings across the territory

• Travel includes significant drive time and several overnights per month to effectively manage the region

• Must be flexible with working hours to meet customer needs primarily aligned with U.S. Pacific Time Zone

GE Appliances offers a comprehensive compensation and benefits package including 401(k) medical dental and vision healthcare plans as well as paid vacation. The base salary range for this role is $72700.00 $130900.00. Your actual salary will be determined based on your experience skills and alignment with the roles requirements and responsibilities.

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Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued connected and empowered to contribute while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard valued and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging purpose and engagement. Reflect the diversity of the communities we serve through our workforce products and practices.

By further embedding Zero Distance into our People and Culture framework we will continue to build a deeply connected organization. We are cultivating a culture of engagement belonging and connection because while attracting new talent remains a priority retention is a cornerstone of our strategy.

GE Appliances is a trustbased organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual team and organization.

GE Appliances is an Equal Opportunity Employer. Employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other characteristics protected by law.

GE Appliances participates in EVerify and will provide the federal government with your Form I9 information to confirm that you are authorized to work in the U.S

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